» książki » Business & Economics - Industries - Pharmaceutical & Biotechnology
Kategoria BISAC: Business & Economics >> Industries - Pharmaceutical & Biotechnology
ilość książek w kategorii: 586
 |
Inflection Point: War and Sacrifice in Corporate America
ISBN: 9781941859414 / Angielski / Miękka / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Replete with intrigue, Inflection Point is the true story of the author and her legal team at Pfizer who found themselves at the epicenter of the decade long, world-wide, multi-billion battle for control over the world's most prescribed pharmaceutical product, Lipitor(r). The author charts the course of the team's courageous eff ort to protect the company's most prized asset, and the unforeseen personal consequences suffered as a result. In New York, London, Paris, Copenhagen, and Ottawa, from the White House to Wall Street, in boardrooms and courtrooms, in the media and behind closed doors,...
Replete with intrigue, Inflection Point is the true story of the author and her legal team at Pfizer who found themselves at the epicenter of the deca...
|
cena:
73,50 zł |
 |
The Economics of Resource Allocation in Health Care: Cost-Utility, Social Value, and Fairness
ISBN: 9781138184169 / Angielski / Twarda / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The question of how to allocate scarce medical resources has become an important public policy issue in recent decades. Cost-utility analysis is the most commonly used method for determining the allocation of these resources, but this book counters the argument that overcoming its inherent imbalances is simply a question of implementing methodological changes." The Economics of Resource Allocation in Health Care "represents the first comprehensive analysis of equity weighting in health care resource allocation that offers a fundamental critique of its basic framework. It offers a... The question of how to allocate scarce medical resources has become an important public policy issue in recent decades. Cost-utility analysis is th... |
cena:
752,12 zł |
 |
Socialize Your Patient Engagement Strategy: How Social Media and Mobile Apps Can Boost Health Outcomes
ISBN: 9781472456328 / Angielski / Twarda / 252 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Socialize Your Patient Engagement Strategy makes the case for a fundamentally new approach to healthcare communication; one that mobilizes patients, healthcare professionals and uses new media to enable gathering, sharing and communication of information to achieve patient-centricity and provide better value for both organizations (in terms of profit) and patients (in terms of better service and improved health). Letizia Affinito and John Mack focus on three priority areas for actions: Improving Health Literacy (e.g. web sites; targeted mass digital campaigns), Improving Self-care (e.g....
Socialize Your Patient Engagement Strategy makes the case for a fundamentally new approach to healthcare communication; one that mobilizes patients, h...
|
cena:
700,25 zł |
 |
Knowledge Management in the Pharmaceutical Industry: Enhancing Research, Development and Manufacturing Performance
ISBN: 9781409453352 / Angielski / Twarda / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Pharmaceutical Industry has been undergoing a major transformation since the heady days of 'big pharma' in the 1970s and 80s. Patent expiry, the rise of generics, and the decline of the blockbuster drug have all changed the landscape over the last 10-15 years. It's an environment where products can take 10 years or more to come to market, billions are spent on research and development, jobs are being shed in the western pharma homelands and regulators and the public are more demanding than ever. So what part is Knowledge Management playing and going to play in this vital international...
The Pharmaceutical Industry has been undergoing a major transformation since the heady days of 'big pharma' in the 1970s and 80s. Patent expiry, the r...
|
cena:
700,25 zł |
 |
Medical Affairs in the Healthcare Industry: An introduction
ISBN: 9781519629012 / Angielski / Miękka / 106 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This introduction to Medical Affairs gives a quick overview of this unique role that provides -the bridge- between Science and Business. Dr. Kruse shares his experience and some tricks of the trade - easy and to the point - for anyone working already in the Medical Affairs field or wishes to join it. This is book 2 of the series -Healthcare Industry Excellence-. Take a look at other books in this series. Peter Kruse MD, PhD, has divided a nearly 30 year professional career as a physician, scientist and working for the healthcare industry for global drug, biologics and medical device...
This introduction to Medical Affairs gives a quick overview of this unique role that provides -the bridge- between Science and Business. Dr. Kruse sha...
|
cena:
96,72 zł |
 |
Biopharma R&D Partnerships: From David & Goliath to Networked R&D
ISBN: 9780993518102 / Angielski / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is about asymmetric "David & Goliath" partnerships in pharmaceutical R&D--bilateral arrangements in which one partner is a smaller bioscience or academic organization (David) and the other a large multinational corporation (Goliath). The past decade has seen a paradigm shift in how medicines and other therapies are discovered, developed and commercialized. The new distributed model of R&D seamlessly blends external partnerships with in-house efforts to generate innovative medicines and create new value. Smaller bioscience firms and academia have been both beneficiaries and... This book is about asymmetric "David & Goliath" partnerships in pharmaceutical R&D--bilateral arrangements in which one partner is a smaller biosci... |
cena:
196,64 zł |
 |
Biopharma R&D Partnerships: From David & Goliath to Networked R&D
ISBN: 9780993518133 / Angielski / Twarda / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is about asymmetric "David & Goliath" partnerships in pharmaceutical R&D--bilateral arrangements in which one partner is a smaller bioscience or academic organization (David) and the other a large multinational corporation (Goliath). The past decade has seen a paradigm shift in how medicines and other therapies are discovered, developed and commercialized. The new distributed model of R&D seamlessly blends external partnerships with in-house efforts to generate innovative medicines and create new value. Smaller bioscience firms and academia have been both beneficiaries and... This book is about asymmetric "David & Goliath" partnerships in pharmaceutical R&D--bilateral arrangements in which one partner is a smaller biosci... |
cena:
245,83 zł |
 |
Before Disrupting Healthcare: What Innovators Need To Know
ISBN: 9781532923869 / Angielski / Miękka / 198 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
45,49 zł |
 |
Alderley Park Discovered: History, Wildlife, Pharmaceuticals
ISBN: 9781910837047 / Angielski / Miękka / 448 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Alderley Park Discovered is written by former AstraZeneca chemist George Hill, whose carefully researched text is presented in a wonderfully lively and readable style. The 400-acre site is a unique and beautiful natural environment with a rich, varied history, and is home to a diverse range of wildlife.
Alderley Park Discovered is written by former AstraZeneca chemist George Hill, whose carefully researched text is presented in a wonderfully lively an...
|
cena:
152,03 zł |
 |
Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers
ISBN: 9781498539517 / Angielski / Twarda / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How often do we stop to recognize what pharmaceutical advertisements are telling us? Broadcast Pharmaceutical Advertising in the United States: Prime Time Pill Pushers engages with this question to include how pharmaceutical companies are shaping the meaning of drug interventions for individuals and the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and health care. Such issues highlight how patients are being framed as consumers in these advertisements, which then permits the commodification of health care to be celebrated. Such a...
How often do we stop to recognize what pharmaceutical advertisements are telling us? Broadcast Pharmaceutical Advertising in the United States: Prime ...
|
cena:
491,40 zł |
 |
Industrial Biotechnology and Microbiology
ISBN: 9781632398574 / Angielski / Twarda / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
650,48 zł |
 |
What's Your Bio Strategy?: How to Prepare Your Business for Synthetic Biology
ISBN: 9780999313619 / Angielski / Miękka / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
57,68 zł |
 |
Global Value Chains and the Missing Links: Cases from Indian Industry
ISBN: 9781138709027 / Angielski / Twarda / 268 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
700,25 zł |
 |
Federal Influences on Biomedical Technology Innovation
ISBN: 9780815362654 / Angielski / Twarda / 170 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
254,11 zł |
 |
Consiliso: The Blueprint for Integrating Business Processes in Medical Device Companies
ISBN: 9781480860544 / Angielski / Miękka / 472 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
2168,21 zł |
 |
Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers
ISBN: 9781498539531 / Angielski / Miękka / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
196,56 zł |
 |
New Look to Phytomedicine: Advancements in Herbal Products as Novel Drug Leads
ISBN: 9780128146194 / Angielski / Miękka / 710 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
710,62 zł |
 |
Fortify Your Data: A Guide to the Emerging Technologies
ISBN: 9781684546879 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
129,87 zł |
 |
Equipment Qualification in the Pharmaceutical Industry
ISBN: 9780128175682 / Angielski / Miękka / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
508,27 zł |
 |
The Core Model: A Collaborative Paradigm for the Pharmaceutical Industry and Global Health Care
ISBN: 9780128142936 / Angielski / Miękka / 174 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
399,14 zł |
Czytaj nas na:
KrainaKsiazek.PL - Księgarnia Internetowa
