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Kategoria BISAC: Business & Economics >> Industries - Pharmaceutical & Biotechnology
ilość książek w kategorii: 585
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Healthcare Relationship Marketing: Strategy, Design and Measurement
ISBN: 9781032838397 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
187,04 zł |
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A to Z of Pharmaceutical Marketing -Worlds First and Only Encyclopedia, Volume 2
ISBN: 9788197252037 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
361,62 zł |
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Migraine Pain Management: Current Pharmacological and Non-pharmacological Options
ISBN: 9780443247057 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
847,06 zł |
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A to Z of Pharmaceutical Marketing -World's First and Only Encyclopedia, Volume 1
ISBN: 9788197252006 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
361,62 zł |
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Biochemical and Molecular Pharmacology in Drug Discovery
ISBN: 9780443160134 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
909,47 zł |
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And Nothing But the Truth
ISBN: 9781304447746 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
113,26 zł |
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cena:
538,08 zł |
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Formulating and Implementing Pharmaceutical Pricing Policies: Challenges, Case Studies and Lessons Learned from Medicine Price Control
ISBN: 9780443235184 / Angielski / 01-05-2025 Książka dostępna od: 01-05-2025 |
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Termin ukazania się książki: 01-05-2025
Książkę można już zamówić z rabatem 5% |
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686,80 zł |
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Pharma Marketing and Pharmacoeconomics: Opportunities, Challenges, and the Way Forward
ISBN: 9781774916865 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
935,46 zł |
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Performance Analysis of the Indian Pharmaceutical Industry: A Global Outlook
ISBN: 9781837977444 / Angielski / 03-02-2025 Książka dostępna od: 03-02-2025 |
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Termin ukazania się książki: 03-02-2025
Książkę można już zamówić z rabatem 5% |
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481,51 zł |
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Corganics: Revolutionizing Healthcare With Clinical Cannabinoid Therapy
ISBN: 9781963701180 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
68,84 zł |
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Plunkett's Biotech, Pharmaceuticals & Genetics Industry Almanac 2025: Biotech, Pharmaceuticals & Genetics Industry Market Research, Statistics, Trends
ISBN: 9781647880460 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
2290,21 zł |
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Microbial Surfactants in Pharmaceuticals and Cosmetics
ISBN: 9781032544380 / Angielski / 28-02-2025 Książka dostępna od: 28-02-2025 |
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Termin ukazania się książki: 28-02-2025
Książkę można już zamówić z rabatem 5% |
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691,20 zł |
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The Synergy of Minds: Human+AI Orchestrating the Pharma Marketing Revolution
ISBN: 9788197252099 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
297,05 zł |
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cena:
73,14 zł |
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The Moral Corporation: Merck Experiences
ISBN: 9780521864558 / Angielski / Twarda / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Merck and the pharmaceutical industry are headline news today. Controversies over public safety, prices, and the ability of the industry to develop the new drugs and vaccines that society needs have been covered worldwide. Roy Vagelos, who was head of research and then CEO at Merck from the mid-1970s through the early 1990s, addresses these issues here. Success with targeted research started Merck on a path that would lead to a series of block-buster therapies that carried the firm to the top of the global industry in the 1990s and Vagelos into the top position at the company. Trained as a...
Merck and the pharmaceutical industry are headline news today. Controversies over public safety, prices, and the ability of the industry to develop th...
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cena:
375,56 zł |
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Exploding the Gene Myth: How Genetic Information Is Produced and Manipulated by Scientists, Physicians, Employers, Insurance Companies, Educato
ISBN: 9780807004319 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Genes have become mythologized as truth-tellers and explanations for everything from homosexuality to heavy drinking. More and more, the unregulated findings of genetic science are being written into insurance policies, employment contracts, into law enforcement and education. This new edition of Hubbard's book challenges the current hegemony of gene research, exploring both its scientific and social implications, including new advances such as genetic cloning.
Genes have become mythologized as truth-tellers and explanations for everything from homosexuality to heavy drinking. More and more, the unregulated f...
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cena:
132,87 zł |
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Essentials of Economic Evaluation in Healthcare
ISBN: 9780853695745 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With increasing pressure on national healthcare budgets, there has evolved in recent years a greater appreciation of the costs of medical interventions. This has resulted in the burgeoning field of health economics in which the costs versus benefits of various medical treatments are compared against desired incomes. Bridging a gap in the literature, this new book introduces and comprehensively covers the subject of health economics. Section 1 explains in detail the principles and theory of health economics using examples relevant to pharmacy. Section 2 moves on to discuss economic evaluation...
With increasing pressure on national healthcare budgets, there has evolved in recent years a greater appreciation of the costs of medical intervention...
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cena:
171,50 zł |
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Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics
ISBN: 9781420087703 / Angielski / Twarda / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance/persistency, and revenue...
This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally co...
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cena:
909,47 zł |
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The Victorian Chemist and Druggist
ISBN: 9780852635834 / Angielski / Miękka / 32 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. After a brief historical introduction and a description of a Victorian chemist and druggist's shop, this book describes and illustrates many of the items used and sold there. Most of the dispensing equipment and containers for the drugs used are now obsolete and appear from time to time in antique shops and at collectors' fairs. Articles sold over the counter included medicines, perfumes and toiletries and a wide variety of objects used in the sickroom or nursery. The book also contains a chapter on medical and surgical instruments and will help in the identification of the medical bygones... After a brief historical introduction and a description of a Victorian chemist and druggist's shop, this book describes and illustrates many of the... |
cena:
38,24 zł |
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