Kategoria BISAC: Business & Economics >> Industries - Fashion & Textile Industry

This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. With a simple and straightforward approach, Clodfelter presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts.

With coverage of math concepts integrated throughout the text, this new edition contains up-to-date coverage of important retailing trends, including more coverage of international buying and sourcing, integration...

Functional Clothing Design is a book about how and why clothing works. This interdisciplinary text introduces new ways to look at the human body, the environment and clothing and to explore the relationships between them by looking at the ways clothing achieves goals such as protecting the body, increasing health and safety, improving a worker's efficiency on the job or increasing body function.

Watkins and Dunne present technical material using clear, simple language that can be readily understood by beginning design students with no science or engineering background....

Garment Manufacturing Technology provides an insiders' look at this multifaceted process, systematically going from design and production to finishing and quality control. As technological improvements are transforming all aspects of garment manufacturing allowing manufacturers to meet the growing demand for greater productivity and flexibility, the text discusses necessary information on product development, production planning, and material selection. Subsequent chapters covers garment design, including computer-aided design (CAD), advances in spreading, cutting and sewing, and...

This step-by-step introduction to grading combines the theory of pattern grading with its practical applications. After presenting the x, y orientation to familiarize readers with the concepts of computer grading and using the Cartesian graph, the text takes a holistic approach, integrating anthropometry, size specifications, and grade guides into the grading process for women's garments with emphasis on maintaining fit and style sense.

New to this Edition:
- Expanded discussion of computer grading technology including Optitex, Gerber, Lectra, and Tukatech software
- 20% new...

This book comprises current, original, empirical studies of career-making in theatre, music, film, TV, visual arts, fashion design, and architecture from Asia, Europe, and North America. This format facilitates comparative analysis of central features of career-making within as well as across both specific industries and national contexts. The studies empirically and theoretically analyze issues such as career management, temporality, location, recognition processes, competition, uncertainty, gender, chance-arbitrariness, education-to-work transition, mediators, the 'individualization' of...

Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.

Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and...

Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963....

Guide to Fashion Career Planning, Planning: Job Search, Resumes, and Strategies for Success, 2nd Edition, helps both students and individuals interested in entering the fashion industry prepare for successful careers - from self-assessment and goal setting all to landing the first job. This book presents a seamless and comprehensive approach to everything needed for professional and career development including resume writing, interviewing, job search strategies, internships and portfolios for fashion design, merchandising or retail careers. Chapter 3 offers a unique discussion on...

For more than one hundred years, from the last decade of the thirteenth century to the late fourteenth, Paris was the only western European town north of the Mediterranean basin to produce luxury silk cloth. What was the nature of the Parisian silk industry? How did it get there? And what do the answers to these questions tell us?

According to Sharon Farmer, the key to the manufacture of silk lies not just with the availability and importation of raw materials but with the importation of labor as well. Farmer demonstrates the essential role that skilled Mediterranean immigrants...

Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behaviour.

This book uniquely explores how social media marketing platforms are utilized and integrated by fashion industry professionals to...

Sylvanus brings wax cloth's unique and complex history to light: born as a nineteenth-century Dutch...

The book opens with an introduction to the topic. Chapters define the principles of sustainability and its use in legislation and industry before going on...