Retail Buying: From Basics to Fashion

ISBN-13: 9781628929638 / Angielski / Miękka / 2015 / 576 str.

Richard Clodfelter

Opis

This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. With a simple and straightforward approach, Clodfelter presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. With coverage of math concepts integrated throughout the text, this new edition contains up-to-date coverage of important retailing trends, including more coverage of international buying and sourcing, integration of product development concepts throughout, and more math practice problems in chapters. Updated Snapshot and Trendwatch features present current info and new case studies from the fashion industry.Ample activities-drawn from real-world merchandising and incorporating current trends-give students the opportunity to apply critical skills as they would in a professional environment. New to This Edition:
STUDIO: Retail Buying Studio features online self-quizzes, flashcards, math practic problems and Excel spreadsheet activities that align with chapter "Spreadsheet Skills" activities
Additional math practice problems in end of chapter activities
More than 20% new photographs throughout the book
30% new Snapshot and Trendwatch features and updated content in all cases
Expanded coverage of buying in foreign markets
Integrated content on product development throughoutPLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395260. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.

Spis treści

Preface Acknowledgments Part I Understanding the Retail Environment Where Buying Occurs Chapter 1 Today's Buying Environment Chapter 2 The Buying Function in Retailing Chapter 3 Buying for Different Types of Stores PART II Getting Ready to Make Buying Decisions Chapter 4 Obtaining Assistance for Making Buying Decisions Chapter 5 Understanding Your Customers Chapter 6 Understanding Product Trends: What Customers Buy Part III Planning and Controlling Merchandise Purchases Chapter 7 Forecasting Chapter 8 Preparing Buying Plans Chapter 9 Developing Assortment Plans Chapter 10 Controlling Inventories Part IV Purchasing Merchandise Chapter 11 Selecting Vendors and Building Partnerships Chapter 12 Making Market Visits and Negotiating with Vendors Chapter 13 Locating Sources in Foreign Markets Chapter 14 Making the Purchase PART V Motivating Customers to Buy Chapter 15 Pricing the Merchandise Chapter 16 Promoting the Merchandise Appendix A: Basic Retail Math Formulas Appendix B: Decision Making Glossary Index Credits