Kategoria BISAC: Business & Economics >> Industries - Fashion & Textile Industry

The textile manufacturing industry (NAfICS 313) has played an important role in the history of the United States and continues to be a major industrial employer, not only in the US, but also around the world. Textiles are mainly considered a component part of the supply chain, with end uses ranging from apparel to home textiles to industrial goods to medical textiles. Even though apparel is the largest end use of textiles and has increasingly moved offshore to low-cost labor countries, there remains a growing textile manufacturing industry in the US for capital and technology-intensive...

This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including...

Through the study of a regional industry, the book illustrates the impact of an expanding national market on a previously isolated market, offering new insights into a pioneer industry in the West and into the business methods and procedures of the time. The book discusses the growth of a myriad of small processing and manufacturing plants which drew raw materials from, and geared production and sales to that local economy, enjoying as they did, protection from eastern competitors who were saddled with high freight rates. The book demonstrates that once urbanization occurred in the region,...

This student lab manual reinforces the chapter content and lecture material from Apparel Quality, but may also be used as a standalone product in conjunction with another apparel quality textbook. With more than 30 hands-on lab activities and projects to enhance learning, the lab manual offers a greater understanding of quality issues that arise with apparel production and end use. Designed for courses that emphasize textile testing or offer a laboratory component, Apparel Quality Lab Manual includes supply lists; extensive reference tables; assignments for analyzing...

With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded...

In recent years, the study of textiles and culture has become a dynamic field of scholarship, reflecting new global, material and technological possibilities. This is the first handbook of specially commissioned essays to provide a guide to the major strands of critical work around textiles past and present and to draw upon the work of artists and designers as well as researchers in textiles studies.

The handbook offers an authoritative and wide-ranging guide to the topics, issues, and questions that are central to the study of textiles today: it examines how material practices...

This step-by-step introduction to grading combines the theory of pattern grading with its practical applications. After presenting the x, y orientation to familiarize readers with the concepts of computer grading and using the Cartesian graph, the text takes a holistic approach, integrating anthropometry, size specifications, and grade guides into the grading process for women's garments with emphasis on maintaining fit and style sense.

New to this Edition:
- Expanded discussion of computer grading technology including Optitex, Gerber, Lectra, and Tukatech software
- 20% new...

Enter the exciting intersection of technology and fashion known as wearable computing. Learn about the future of electronics in clothing and textiles, and be a part of creating that future Crafting Wearables begins with the history of the field, then covers current practices and future trends. You will gain deeper insight into the strategy behind the design of wearable devices while learning about the tools and materials needed to start your own wearables toolbox.

In a time when consumer electronics are becoming smaller and seamlessly integrated into our lives, it is...

As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury to Mass Marketpresents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand,...

The first set of chapters begin with a brief review of the fundamental principles of knitting, including the types and suitability of yarns for knitting as well as the properties achieved through knitted fabrics. The second part of the book examines the major advances in knitting, such as intelligent yarn delivery systems in weft knitting,...

Part one reviews the underlying theories, principles and methods of how to measure colour. It includes topics such as expressing colours numerically, camera based colour measurement, colour shade sorting and determining and...

Fashion Supply Chain Management covers the key elements of the global supply chain essential to running a fashion business, including raw materials, sourcing and production, inventory, logistics, information systems, and the retailer. This is the first textbook to focus on the apparel and textile industry with unique coverage of Corporate Social Responsibility (CSR) and retailing on a global scale. This practical resource gives readers an understanding of how the fashion industry supply chain relates to various roles in a fashion company--from designer to merchandiser--and...