Kategoria BISAC: Business & Economics >> Industries - Fashion & Textile Industry

This book comprises current, original, empirical studies of career-making in theatre, music, film, TV, visual arts, fashion design, and architecture from Asia, Europe, and North America. This format facilitates comparative analysis of central features of career-making within as well as across both specific industries and national contexts. The studies empirically and theoretically analyze issues such as career management, temporality, location, recognition processes, competition, uncertainty, gender, chance-arbitrariness, education-to-work transition, mediators, the 'individualization' of...

Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.

Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and...

Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963....

Guide to Fashion Career Planning, Planning: Job Search, Resumes, and Strategies for Success, 2nd Edition, helps both students and individuals interested in entering the fashion industry prepare for successful careers - from self-assessment and goal setting all to landing the first job. This book presents a seamless and comprehensive approach to everything needed for professional and career development including resume writing, interviewing, job search strategies, internships and portfolios for fashion design, merchandising or retail careers. Chapter 3 offers a unique discussion on...

For more than one hundred years, from the last decade of the thirteenth century to the late fourteenth, Paris was the only western European town north of the Mediterranean basin to produce luxury silk cloth. What was the nature of the Parisian silk industry? How did it get there? And what do the answers to these questions tell us?

According to Sharon Farmer, the key to the manufacture of silk lies not just with the availability and importation of raw materials but with the importation of labor as well. Farmer demonstrates the essential role that skilled Mediterranean immigrants...

Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behaviour.

This book uniquely explores how social media marketing platforms are utilized and integrated by fashion industry professionals to...

Sylvanus brings wax cloth's unique and complex history to light: born as a nineteenth-century Dutch...

The book opens with an introduction to the topic. Chapters define the principles of sustainability and its use in legislation and industry before going on...

Volume 1 deals with the principles of dyeing and techniques used in the dyeing process, and looks at the different types of dyes currently...

This new edition of the best-selling text is for anyone working in and learning about the exciting industry of visual merchandising. Martin Pegler and new co-author Anne Kong (FIT) zero in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of examples from around the world, this text reveals how retailers can optimize their image with their target marketing by adding interest to window and interior displays. New sections on branding have been added to select chapters to guide readers toward ways of incorporating...