Kategoria BISAC: Business & Economics >> Industries - Fashion & Textile Industry

This book - the most popular of Natalie Bray's three works - covers the basic course and includes measurement and block patterns, circular patterns, simple pattern designing, yokes, dart manipulation, sleeves, collars and necklines, skirts, and the one-piece dress...

The Clean Clothes Campaign is a worldwide movement that aims to improve the wages and conditions of sweatshop workers. This is the story of their struggle.

Large retailers such as Tesco, Walmart and Carrefour lure shoppers in with prices that seem too good to be true. This book shows that they're too good to be fair. All along the industry's supply chain, workers, often children, are exploited through poverty wages, unpaid overtime and harsh anti-union measures. The campaign urges those in charge of the garment industry's supply lines to protect their workers and treat them fairly....

This third edition of the international best seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, it analyzes every aspect of fashion from a...

Targeting the global business practitioner, this book bridges the gap between buttoned-up culture textbooks and flippant how-to guides about global business and communication. World Wise covers topics ranging from general etiquette to business philosophies in specific regions of the world. It is suitable both for the seasoned professional involved in international business, hoping to sharpen skills, and the newcomer to the global business scene. Denslow seeks to help the reader overcome common cultural misunderstandings and establish effective working relationships around the world.

Prior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and how consumers use these products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), a line of products (e.g., Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new...

Menswear books for fashion design students are under-represented in relation to the wealth of womenswear titles, this fully expanded and updated edition of Menswear provides a broad introduction to this exciting subject.

The second edition includes two completely new chapters on design development for menswear, which looks at sportswear, print, denim and knitwear, and on design research, which explores working with sketchbooks, fabric, colour, samples, trimmings, toiles and first samples. Filled with insightful new interviews with both emerging and established designers,...

This ground-breaking ethnography of an export-orientated garment assembly factory in Egypt examines the dynamic relationships between its managers - emergent Mubarak-bizniz (business) elites who are caught in an intensely competitive globalized supply chain - and the local daily-life realities of their young, educated, and mixed-gender labour force. Constructions of power and resistance, as well as individual aspirations and identities, are explored through articulations of class, gender and religion in both management discourses and shop floor practices. Leila Chakravarti's...

Essentials of Exporting and Importing provides the merchandising, marketing, or business student a practical, basic guide for importing and exporting products, services, or technology in a global economy. This fashion industry focused text will help readers learn what is necessary to carefully and thoroughly analyze a company's internal and external resources in order to grown and generate profits in a global marketplace. Fully updated with information on recent changes in U.S. export-import trade policies and procedures, current trade trends, and key trade relationships, this...

Africa has one of the richest and most vibrant cultures in the world, but is rarely explored by Western media. This visual overview of contemporary African fashion brings together designers, design companies, and ethical manufacturers to promote Africa as a vital epicenter for the fashion industry.

In the 1970s, textile workers joined forces with a small band of grassroots activists and organizers and challenged the most powerful industrial interest in the heart of Dixie-the cotton textile manufacturers. They located disabled workers and organized them, employing the full range of interest- group tactics, and they creatively engaged in legislative, administrative, and judicial lobbying as well as protest actions-with remarkable success.

Robert E. Botsch recounts the history of the Brown Lung Association and details the interaction of the major participants in the rise-and...

Textiles for Sportswear is an important book that systematically covers key trends in design and materials, the use of novel and smart fabrics, and a range of specific applications. The book begins by surveying the principles of textile applications in sport, including design, materials, and production technology.

The uses of smart textiles in sportswear are then examined, from intelligent materials to wearable technology. Final sections of the text explore comfort in sportswear, sportswear for protection, and recent advances in sportswear technology that are currently being...

Functional Clothing Design is a book about how and why clothing works. This interdisciplinary text introduces new ways to look at the human body, the environment and clothing and to explore the relationships between them by looking at the ways clothing achieves goals such as protecting the body, increasing health and safety, improving a worker's efficiency on the job or increasing body function.

Watkins and Dunne present technical material using clear, simple language that can be readily understood by beginning design students with no science or engineering background....

Garment Manufacturing Technology provides an insiders' look at this multifaceted process, systematically going from design and production to finishing and quality control. As technological improvements are transforming all aspects of garment manufacturing allowing manufacturers to meet the growing demand for greater productivity and flexibility, the text discusses necessary information on product development, production planning, and material selection. Subsequent chapters covers garment design, including computer-aided design (CAD), advances in spreading, cutting and sewing, and...