Kategoria BISAC: Business & Economics >> Industries - Fashion & Textile Industry

Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the...

The textile manufacturing industry (NAfICS 313) has played an important role in the history of the United States and continues to be a major industrial employer, not only in the US, but also around the world. Textiles are mainly considered a component part of the supply chain, with end uses ranging from apparel to home textiles to industrial goods to medical textiles. Even though apparel is the largest end use of textiles and has increasingly moved offshore to low-cost labor countries, there remains a growing textile manufacturing industry in the US for capital and technology-intensive...

This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including...

Through the study of a regional industry, the book illustrates the impact of an expanding national market on a previously isolated market, offering new insights into a pioneer industry in the West and into the business methods and procedures of the time. The book discusses the growth of a myriad of small processing and manufacturing plants which drew raw materials from, and geared production and sales to that local economy, enjoying as they did, protection from eastern competitors who were saddled with high freight rates. The book demonstrates that once urbanization occurred in the region,...

This student lab manual reinforces the chapter content and lecture material from Apparel Quality, but may also be used as a standalone product in conjunction with another apparel quality textbook. With more than 30 hands-on lab activities and projects to enhance learning, the lab manual offers a greater understanding of quality issues that arise with apparel production and end use. Designed for courses that emphasize textile testing or offer a laboratory component, Apparel Quality Lab Manual includes supply lists; extensive reference tables; assignments for analyzing...

With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded...

Perry's Department Store: A Buying Simulation, 4th Edition, launches students into the exciting role of being a retail buyer in the fashion industry using a unique simulation approach that takes readers step-by-step through a real-life buying experience. The text is organized into 10 chapters that walk students through the various steps a new buyer would take to complete a six-month buying plan and a merchandise assortment plan for the women's contemporary apparel, junior apparel, women's accessories, men's apparel and accessories, men's contemporary apparel, children's, or home...

The recipe for profitability is presented in Merchandise Planning Workbook. Focusing on the development of a six-month merchandise plan, the text explains how to use Excel 2007 as a tool to project sales, manage inventory, calculate the amount of merchandise to purchase, and adjust the price throughout the selling season. Application Exercises throughout the chapters familiarize students with each aspect of the plan, provide practice in inputting formulas and data, and demonstrate the impact of changing variables. Seven end-of-chapter assignments, when completed in sequence, produce...

In recent years, the study of textiles and culture has become a dynamic field of scholarship, reflecting new global, material and technological possibilities. This is the first handbook of specially commissioned essays to provide a guide to the major strands of critical work around textiles past and present and to draw upon the work of artists and designers as well as researchers in textiles studies.

The handbook offers an authoritative and wide-ranging guide to the topics, issues, and questions that are central to the study of textiles today: it examines how material practices...

This step-by-step introduction to grading combines the theory of pattern grading with its practical applications. After presenting the x, y orientation to familiarize readers with the concepts of computer grading and using the Cartesian graph, the text takes a holistic approach, integrating anthropometry, size specifications, and grade guides into the grading process for women's garments with emphasis on maintaining fit and style sense.

New to this Edition:
- Expanded discussion of computer grading technology including Optitex, Gerber, Lectra, and Tukatech software
- 20% new...

Though fashion and technology have long intersected, recent revelopments in computation have enabled the adoption of new methods, tools, and approaches to design. From materials to new manufacturing processes of the industrial age, advancements in technology have driven forward our understanding of the aesthetics, style, and functionality of garments and accessories. Fashion and Technology provides a conceptual framework for how new technologies are used in fashion design and shows how they can be implemented into the design process. This practical guide includes highly visual...

Enter the exciting intersection of technology and fashion known as wearable computing. Learn about the future of electronics in clothing and textiles, and be a part of creating that future Crafting Wearables begins with the history of the field, then covers current practices and future trends. You will gain deeper insight into the strategy behind the design of wearable devices while learning about the tools and materials needed to start your own wearables toolbox.

In a time when consumer electronics are becoming smaller and seamlessly integrated into our lives, it is...

As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury to Mass Marketpresents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand,...