Kategoria BISAC: Business & Economics >> Industries - Fashion & Textile Industry

This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including...

Through the study of a regional industry, the book illustrates the impact of an expanding national market on a previously isolated market, offering new insights into a pioneer industry in the West and into the business methods and procedures of the time. The book discusses the growth of a myriad of small processing and manufacturing plants which drew raw materials from, and geared production and sales to that local economy, enjoying as they did, protection from eastern competitors who were saddled with high freight rates. The book demonstrates that once urbanization occurred in the region,...

This student lab manual reinforces the chapter content and lecture material from Apparel Quality, but may also be used as a standalone product in conjunction with another apparel quality textbook. With more than 30 hands-on lab activities and projects to enhance learning, the lab manual offers a greater understanding of quality issues that arise with apparel production and end use. Designed for courses that emphasize textile testing or offer a laboratory component, Apparel Quality Lab Manual includes supply lists; extensive reference tables; assignments for analyzing...

With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded...

The Fashion Industry and Its Careers, 3rd Edition, offers an exploration of the fashion industry - from raw materials to marketing to the ultimate consumer - and explores fashion careers across the board. For each career covered, readers will learn about what to expect on the job, required education and training, and the relationship of the role to the industry as a whole. The third edition is fully updated with recent developments in technology, world economics and globalization and effects on industry sectors and career opportunities. Through current, applied industry information...

Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements...

In recent years, the study of textiles and culture has become a dynamic field of scholarship, reflecting new global, material and technological possibilities. This is the first handbook of specially commissioned essays to provide a guide to the major strands of critical work around textiles past and present and to draw upon the work of artists and designers as well as researchers in textiles studies.

The handbook offers an authoritative and wide-ranging guide to the topics, issues, and questions that are central to the study of textiles today: it examines how material practices...

This third edition of the best-selling In Fashion offers a concise and colorful overview of the key components of fashion-from its history, movements, and trends-to the materials, producers, and retailers that impact the business on a global level. Fashion students will gain a foundation and language for understanding how the current fashion industry works and explore an array of exciting career opportunities.

New to This Edition
- Includes over 250 color images of current designers, fashion collections, retailers, and more
- Covers digital and social media...

This step-by-step introduction to grading combines the theory of pattern grading with its practical applications. After presenting the x, y orientation to familiarize readers with the concepts of computer grading and using the Cartesian graph, the text takes a holistic approach, integrating anthropometry, size specifications, and grade guides into the grading process for women's garments with emphasis on maintaining fit and style sense.

New to this Edition:
- Expanded discussion of computer grading technology including Optitex, Gerber, Lectra, and Tukatech software
- 20% new...

Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices...

Enter the exciting intersection of technology and fashion known as wearable computing. Learn about the future of electronics in clothing and textiles, and be a part of creating that future Crafting Wearables begins with the history of the field, then covers current practices and future trends. You will gain deeper insight into the strategy behind the design of wearable devices while learning about the tools and materials needed to start your own wearables toolbox.

In a time when consumer electronics are becoming smaller and seamlessly integrated into our lives, it is...

The first set of chapters begin with a brief review of the fundamental principles of knitting, including the types and suitability of yarns for knitting as well as the properties achieved through knitted fabrics. The second part of the book examines the major advances in knitting, such as intelligent yarn delivery systems in weft knitting,...

Part one reviews the underlying theories, principles and methods of how to measure colour. It includes topics such as expressing colours numerically, camera based colour measurement, colour shade sorting and determining and...

Apparel Production Terms and Processes defines materials and terms relating to the mass production of raw materials, design and product development, garment details and component parts, fit, patternmaking, pre-production operations, assembly, production and manufacturing, labeling regulations, testing and quality control, inspection, finishing and packaging. In this revised edition, parts have been introduced to clarify the relationships between each step in the production process and chapters have been reorganized to better follow the flow of the supply chain. Each chapter opens...

Fashion Supply Chain Management covers the key elements of the global supply chain essential to running a fashion business, including raw materials, sourcing and production, inventory, logistics, information systems, and the retailer. This is the first textbook to focus on the apparel and textile industry with unique coverage of Corporate Social Responsibility (CSR) and retailing on a global scale. This practical resource gives readers an understanding of how the fashion industry supply chain relates to various roles in a fashion company--from designer to merchandiser--and...