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Kategoria BISAC: Business & Economics >> Industries - Media & Communications
ilość książek w kategorii: 2764
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The Economics and Financing of Media Companies: Second Edition
ISBN: 9780823232574 / Angielski / Miękka / 286 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study...
In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Pic...
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cena:
160,80 zł |
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The Global Cybercrime Industry: Economic, Institutional and Strategic Perspectives
ISBN: 9783642115219 / Angielski / Twarda / 252 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Internet's rapid diffusion and digitization of economic activities have led to the emergence of a new breed of criminals. Economic, political, and social impacts impacts of these cyber-criminals' activities have received considerable attention in recent years. Individuals, businesses, and governments rightfully worry about the security of their systems, networks, and IT infrastructures. Looking at the patterns of cybercrimes, it is apparent that many underlying assumptions about crimes are ?awed, unrealistic, and implausible to explain this new form of criminality. The empirical records...
The Internet's rapid diffusion and digitization of economic activities have led to the emergence of a new breed of criminals. Economic, political, and...
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cena:
424,07 zł |
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Googled: The End of the World as We Know It
ISBN: 9780143118046 / Angielski / Miękka / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."
-San Francisco Chronicle Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and... "The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."
-San Fra... |
cena:
104,33 zł |
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The Music Business and Recording Industry: Delivering Music in the 21st Century
ISBN: 9780415875608 / Angielski / Twarda / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Music Business and Recording Industry is a comprehensive music business textbook focused on the three income streams in the music industry: music publishing, live entertainment, and recordings. The book provides a sound foundation for understanding key issues, while presenting the latest research in the field. It covers the changes in the industry brought about by the digital age, such as changing methods of distributing and accessing music and new approaches in marketing with the Internet and mobile applications. New developments in copyright law are also examined,... The Music Business and Recording Industry is a comprehensive music business textbook focused on the three income streams in the mu... |
cena:
700,25 zł |
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Information Communication Technologies and the Virtual Public Sphere: Impacts of Network Structures on Civil Society
ISBN: 9781609601591 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As the global information communications technology revolution continues to reshape our public and private institutions, e- democracy should also continue to make significant strides across the world. Information Communication Technologies and the Virtual Public Sphere: Impacts of Network Structures on Civil Society demonstrates how the virtual public sphere uses information communications technology to empower ordinary citizens to engage in effective public discourse and provide the technological means to effect political change. Written with professionals, researchers of various disciplines...
As the global information communications technology revolution continues to reshape our public and private institutions, e- democracy should also cont...
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cena:
1040,68 zł |
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The Curse of the Mogul: What's Wrong with the World's Leading Media Companies
ISBN: 9781591843900 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?
We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power. By rigorously examining individual media businesses, the authors... If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?
We live in the age of big Media, with the cele... |
cena:
104,33 zł |
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Telecommunications Policies for Sub-Saharan Africa
ISBN: 9780821338513 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. .
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cena:
103,47 zł |
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Emerging Practices in Science and Technology Librarianship
ISBN: 9780415604321 / Angielski / Twarda / 242 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book investigates the emerging practices of science and technology librarians specific to maintaining collections, providing access to resources, and ensuring that informed decisions are made regarding limited financial resources. Issues discussed include librarians becoming embedded in curriculum design and delivery, the continuum of librarian involvement, science literacy and the intersection with lifelong learning, integration of information literacy into science, technology, engineering and mathematics (STEM) curriculum, development of course-related instruction programs. In...
This book investigates the emerging practices of science and technology librarians specific to maintaining collections, providing access to resources,...
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cena:
700,25 zł |
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Media Relations Handbook: For Agencies, Associations, Nonprofits and Congress - The Big Blue Book
ISBN: 9781587332104 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
185,01 zł |
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War at the Wall Street Journal: Inside the Struggle to Control an American Business Empire
ISBN: 9780547422565 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A tale about big business, an imploding dynasty, a mogul at war, and a deal that epitomized an era of change While working at the Wall Street Journal, Sarah Ellison won praise for covering the $5 billion acquisition that transformed the pride of Dow Jones and the estimable but eccentric Bancroft family into the jewel of Rupert Murdoch s kingdom. Here she expands that story, using her knowledge of the paper and its people to go deep inside the landmark transaction, as no outsider has or can, and also far beyond it, into the rocky transition when Murdoch s crew tussled... A tale about big business, an imploding dynasty, a mogul at war, and a deal that epitomized an era of change While working at the ... |
cena:
86,90 zł |
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Telecommunications Directory
ISBN: 9781414460093 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
3308,76 zł |
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Patron-Driven Acquisitions : Current Successes and Future Directions
ISBN: 9780415618700 / Angielski / Twarda / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For over a decade, some academic libraries have been purchasing, rather than borrowing, recently published books requested by their patrons through interlibrary loan. These books had one circulation guaranteed and so appealed to librarians who were concerned about the large percentage of books selected and purchased by librarians but never checked out by their patrons. Early assessments of the projects indicated that patrons selected quality books that in many cases were cross disciplinary and covered emerging areas of scholarly interest. However, now we have a significant database of the ILL...
For over a decade, some academic libraries have been purchasing, rather than borrowing, recently published books requested by their patrons through in...
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cena:
503,09 zł |
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Media Relations Handbook: For Agencies, Associations, Nonprofits and Congress - The Big Blue Book
ISBN: 9781587330032 / Angielski / Twarda / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
243,43 zł |
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Developing Independent Media as an Institution of Accountable Governance
ISBN: 9780821386293 / Angielski / Miękka / 81 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Within the broader donor-led governance agenda, assistance to independent media ? or ?media development, ? as it is commonly known ? is an ill-understood area. This handbook is designed for those who may be interested in media development programs, but are unclear about the whys, hows, and whens.
Within the broader donor-led governance agenda, assistance to independent media ? or ?media development, ? as it is commonly known ? is an ill-underst...
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cena:
97,59 zł |
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Content Infrastructure Management: Results of an Empirical Study in the Print Industry
ISBN: 9783835003682 / Angielski / Miękka / 267 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Information and communication technologies are leading to new forms of collabo- tion and interaction relationships inside and outside of companies. With regard to media companies, this impact is tremendous as resources, products, and processes are virtually immaterial allowing IT to permeate and restructure the entire value chain. However, especially in the print industry, where the impact of digitization on organi- tion designs and business practices is fervently discussed, companies most often realize that the degrees of freedom gained by the emergence of new technologies must be...
Information and communication technologies are leading to new forms of collabo- tion and interaction relationships inside and outside of companies. Wi...
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cena:
192,74 zł |
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Empires of Entertainment: Media Industries and the Politics of Deregulation, 1980-1996
ISBN: 9780813550527 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Empires of Entertainment integrates legal, regulatory, industrial, and political histories to chronicle the dramatic transformation within the media industries between 1980 and 1996. As film, broadcast, and cable grew from fundamentally separate industries to interconnected, synergistic components of global media conglomerates, the concepts of vertical and horizontal integration were redesigned. The parameters and boundaries of market concentration, consolidation, and government scrutiny began to shift as America's politics changed under the Reagan administration. Through the use of case...
Empires of Entertainment integrates legal, regulatory, industrial, and political histories to chronicle the dramatic transformation within the media i...
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cena:
695,06 zł |
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Jurisdiction and the Internet: Regulatory Competence Over Online Activity
ISBN: 9780521184083 / Angielski / Miękka / 346 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Which state has and should have the right and power to regulate sites and online events? Who can apply their defamation or contract law, obscenity standards, gambling or banking regulation, pharmaceutical licensing requirements or hate speech prohibitions to any particular Internet activity? Traditionally, transnational activity has been 'shared out' between national sovereigns with the aid of location-centric rules which can be adjusted to the transnational Internet. But can these allocation rules be stretched indefinitely, and what are the costs for online actors and for states themselves...
Which state has and should have the right and power to regulate sites and online events? Who can apply their defamation or contract law, obscenity sta...
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cena:
217,21 zł |
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Empires of Entertainment: Media Industries and the Politics of Deregulation, 1980-1996
ISBN: 9780813550534 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Empires of Entertainment integrates legal, regulatory, industrial, and political histories to chronicle the dramatic transformation within the media industries between 1980 and 1996. As film, broadcast, and cable grew from fundamentally separate industries to interconnected, synergistic components of global media conglomerates, the concepts of vertical and horizontal integration were redesigned. The parameters and boundaries of market concentration, consolidation, and government scrutiny began to shift as America's politics changed under the Reagan administration. Through the use of case...
Empires of Entertainment integrates legal, regulatory, industrial, and political histories to chronicle the dramatic transformation within the media i...
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cena:
169,26 zł |
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148 Ways to Advertise & Promote Your Business: The Ultimate Guide to Online, Offline and Mobile Marketing Tactics
ISBN: 9781453868430 / Angielski / Miękka / 388 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "148 Ways to Advertise & Promote Your Business" is the only comprehensive guide of online, offline and mobile marketing tactics in existence. It's THE bible of tactics that every marketer and business owner MUST have on their desk to stay on top of the rapidly changing environment of internet, social media, mobile, smartphone and offline marketing. "148 Ways" includes all of the traditional media methods like newspaper, magazine, radio, TV, outdoor, direct mail and more plus the ever expanding new media methods. Facebook, Twitter, LinkedIn, blogging, pay-per-click, pay-to-click, email blasts,...
"148 Ways to Advertise & Promote Your Business" is the only comprehensive guide of online, offline and mobile marketing tactics in existence. It's THE...
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cena:
127,58 zł |
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Transformation of Political Communication in China, The: From Propaganda to Hegemony
ISBN: 9789814340939 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book examines different dynamics such as marketisation, globalisation and new media technologies that have driven the transformation of China's media industry one of the primary battlegrounds where ideological, social and economic struggles are fought against the backdrop of the growing tensions between economic growth, globalisation, and political control in China.
This book examines different dynamics such as marketisation, globalisation and new media technologies that have driven the transformation of China's m...
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cena:
414,96 zł |
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