Kategoria BISAC: Business & Economics >> Industries - Automobile Industry

Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand "good" communists, a willing U.S....

The story of what one daring entrepreneur with dreams and determination can achieve.

Frank Hasenfratz grew up in Hungary learning to dodge bullets and avoid land mines during the Second World War. When the 1956 revolution erupted, he and his army unit joined the insurgents. After the revolution was crushed, he fled to Guelph, Ontario, where he gambled everything on a one-man operation making oil pumps for Ford. The company he founded, Linamar, today has 15,000 employees in eight countries and is the second-largest maker of auto parts in Canada. To create this global empire,...

Selling today can be brutal. You need to rev it up if you want to close more deals. Accelerate the Sale shows how to:

• Qualify Buyers Using Just Two Well-Selected Words
• Develop Your Marketplace Superiority
• Acquire unparalleled persuasive language techniques

Whether you sell B2B or B2C, use Accelerate the Sale to power your sales success from 0 to 60 in no time flat.

Praise for Accelerate the Sale

"I drive exotic cars, and it's an interesting...

The Missing Link to Toyota-Style Success--LEAN LEADERSHIP

Winner of the 2012 Shingo Research and Professional Publications Award

"This great book reveals the secret ingredient to lean success: lean leadership. Not only is it a pleasure to read, but it is also deep and enlightening. This book is an absolute must-read for anyone interested in lean: it's both an eye opener and a game changer."
--Michael Balle, Ph.D., coauthor of The Gold Mine and The Lean Manager

"This will immediately be recognized as the most important book ever published to...

In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price--it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota's brave foray into the global luxury market.

Lexus: The Relentless...

At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile-the Volkswagen Beetle-was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola.

Beyond its quality and low cost, the Beetle's success hinged on its uncanny ability...