American Business Abroad: Ford on Six Continents

ISBN-13: 9781107007970 / Angielski / Twarda / 2011 / 582 str.

Mira Wilkins

Opis

American Business Abroad: Ford on Six Continents documents the first sixty years of Ford Motor Company's international expansion. Ford Motor Company introduced Americans to the first affordable car. Based on Ford's extraordinary company archives, this book traces the company's rise as a multinational enterprise. Following the export of the sixth car produced by the company, Ford opened its first plant abroad in its second year of business and quickly expanded around the world, building a business that by the mid 1920s spanned six continents. It faced wars, nationalism, numerous government restrictions and all the perils of operating across borders. First published in 1964, this book has lasting value in reminding readers of the long and uneven path of globalization. This new edition includes a new introduction by the author examining the impact and legacy of the study. It remains a major contribution to global economic history. In addition, Ford's history offers useful lessons today for both participants in the global economy and students of international business.

Spis treści

Introduction; 1. First venture; 2. Probing for markets; 3. Model T: triumph and fable; 4. The alchemy of war; 5. Steps in expansion; 6. The sun never sets; 7. Prosperity and frustration; 8. The missionary spirit; 9. The best-laid plans; 10. Marriage of convenience; 11. Time of desperation; 12. A world disturbed; 13. Extreme of nationalism; 14. The British empire; 15. On both sides of World War II; 16. The crippled phoenix; 17. The new company; 18. Manufacturing for world markets: from Dagenham to Geelong; 19. New times, new faces, new policies; Appendices.