Kategoria BISAC: Business & Economics >> Small Business - General

Dental professionals face challenging times when it comes to running and marketing their practices. The business of dentistry is more competitive than ever and it is critical for dental professionals to make informed marketing choices.

- In this book you will learn how best to:

- Attract new patients to your dental practice

- Retain existing patients and grow referrals

- Use marketing in a well thought out and consistent way to grow your practice revenue.

Fully Booked explains all the major aspects of traditional and online dental marketing, allowing...

Selling professional services is not like selling products. Products can be seen. They can be felt. They are tangible. You can give them to a potential buyer and let them get used to owning them. Heck, they can be owned

Professional services just aren't like that. You can't give someone a bag of advice. You can't let someone take your expertise for a spin round the block. And there are rarely economies of scale if someone wants to do ten consulting projects instead of one.

Whether you are a consultant, a coach, an accountant, a lawyer or any other service professional, you...

This book, first published in 1998, is an attempt to better understand the human resource programs utilized by small firms and the basis for their choice. Much of the study is designed to provide a working framework from which to begin to understand the myriad of human resource decisions made in these companies on a daily basis. In this way the research seeks to make some contribution to the development of a theoretical grounding for human resources in the small business area. This title will be of interest to students of business studies and human resource management.

The Employer's Handbook 2017-18 has established itself as a source of reliable, unambiguous guidance for all small- to medium-sized employers in the UK, clearly identifying the legal essentials and best-practice guidelines for effective people management. It is a comprehensive source of hands-on advice on the increasingly complex legal framework now governing UK employment law, including guidelines on age discrimination legislation and the latest employment tribunal procedures.

Endorsed by the Institute of Directors, this fully updated edition of The Employer's...

"A Practical Guide to a Winning Business Strategy"

What makes a company competitively superior to another? Which actions lead to greater market share and profitability? And why is it important to view customer decisions as probabilities?

In this groundbreaking work, Eddie Sung condenses the field of business strategy into a powerful, modern framework that is easy to understand. In doing so, he has created new measurements for evaluating the success and failure of businesses. Importantly, the Customer Moat expands the field of strategy far...