Investor Relations: Principles and International Best Practices of Financial Communications

ISBN-13: 9781349306602 / Angielski / Miękka / 2008 / 190 str.

Anne Guimard

Opis

This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.

Spis treści

Competing for Capital Key to Successful Investor Relations Implementing Best Practice Investor Relations Strategy Measuring the Value of Investor Relations Conclusion Resources

O autorze

ANNE GUIMARD is President of FINEO, a Paris-based investor relations strategy consulting firm founded in 1999, France. A Certified Financial Analyst and former Chief Investor Relations Officer at multi-listed companies, she has extensive experience in research, M&A and corporate finance at leading investment banks. She regularly gives courses on investor relations.