Kategoria BISAC: Business & Economics >> Sales & Selling - General

How do you break the ice in the UAE?
When do you present a contract in China?
How close should you stand to a South Korean?

Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world.

"As the global community comes closer together, Kiss, Bow, or Shake Hands:...

Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications

"The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy."
--Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M

"The massively updated Handbook of Strategic Public Relations and Integrated Marketing Communications is the go to source...

This volume presents an international selection of invited contributions on policy and best practice in accessible tourism, reflecting current practices across a range of destinations and business settings. It brings together global expertise in planning, design and management to inform and stimulate providers of travel, transport, accommodation, leisure and tourism services to serve guests with disabilities, seniors and the wider markets that require good accessibility. Accessible tourism is not only about providing access to people with disabilities but also addresses the creation of...

A veteran real estate agent shares simple but powerful techniques to connect with more customers, close more sales, and maximize success.

There are more than 1.7 million real estate agents in the United States and Canada. Thousands of new agents enter the profession each year hoping to make a comfortable living.

But more than 80 percent of them will not be successful. To do well in this business, you need to take your career seriously and equip yourself with training, information, and proven strategies. This guidebook provides you with the tools you need, including
hundreds of...

A veteran real estate agent shares simple but powerful techniques to connect with more customers, close more sales, and maximize success.

There are more than 1.7 million real estate agents in the United States and Canada. Thousands of new agents enter the profession each year hoping to make a comfortable living.

But more than 80 percent of them will not be successful. To do well in this business, you need to take your career seriously and equip yourself with training, information, and proven strategies. This guidebook provides you with the tools you need, including
hundreds of...