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Mobile Marketing: 101 Inexpensive & Profitable Ideas for Small Business
ISBN: 9781460920299 / Angielski / Miękka / 198 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Mobile Marketing: 101 Inexpensive & Profitable Ideas for Small Business is the answer to any business that is looking for ideas that are affordable, easy to use, and proven to work. In Mobile Marketing: 101 Inexpensive & Profitable Ideas for Small Business you will learn about the mobile marketing tools you can use in your business, how much they cost, and how you can use them to spur company growth, create brand awareness, build a client database and achieve many other goals. The book gives you an in-depth look at the top mobile marketing tools and specific ideas you can use in your business...
Mobile Marketing: 101 Inexpensive & Profitable Ideas for Small Business is the answer to any business that is looking for ideas that are affordable, e...
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cena:
68,73 zł |
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Retail Analytics (SAS)
ISBN: 9781118099841 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The inside scoop on boosting sales through spot-on analytics
Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage.
The inside scoop on boosting sales through spot-on analytics
Retailers collect a huge amount of data, but don't know what to do with it. ... |
cena:
187,01 zł |
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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
ISBN: 9780749464714 / Angielski / Twarda / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Shopper Marketing explores the subject of focused marketing initiatives aimed at browsers and shoppers who are in-store and can be influenced in their final buying decisions. Now with a new foreword by Philip Kotler this second edition features 12 brand new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. Written by 35 experts from top companies around the world including dunnhumbyUSA, Millward Brown, Tesco's Fresh & Easy, MARS Advertising, Nestle and...
Shopper Marketing explores the subject of focused marketing initiatives aimed at browsers and shoppers who are in-store and can be influenced i...
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cena:
176,32 zł |
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Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance
ISBN: 9781613503539 / Angielski / Twarda / 330 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As the use of technology has considerably increased in B2B e-commerce, it becomes imperative to address the issues of trust that emerge in the context of technology. Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance focuses on various trust issues that emerge from deployment of various e-commerce technologies in interorganizational relationships. Some of these issues relate to security, privacy, authentication, non-repudiation, quality of Web interface, system performance, infrastructure, and environmental factors. This book contributes to the ongoing process of...
As the use of technology has considerably increased in B2B e-commerce, it becomes imperative to address the issues of trust that emerge in the context...
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cena:
1077,33 zł |
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Multinational Retailers and Consumers in China: Transferring Organizational Practices from the United Kingdom and Japan
ISBN: 9780230545526 / Angielski / Twarda / 257 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into employment relations in multinational retail firms and changing labour-management systems in China, as well as their impact on consumer culture.
This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into...
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cena:
191,85 zł |
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Walmart in China
ISBN: 9780801450204 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Walmart and "Made in China" are practically synonymous; Walmart imports some 70 percent of its merchandise from China. Walmart is now also rapidly becoming a major retail presence there, with close to two hundred Walmarts in more than a hundred Chinese cities. What happens when the world's biggest retailer and the world's biggest country do business with each other? In this book, a group of thirteen experts from several disciplines examine the symbiotic but strained relationship between these giants. The book shows how Walmart began cutting costs by bypassing its American suppliers and... Walmart and "Made in China" are practically synonymous; Walmart imports some 70 percent of its merchandise from China. Walmart is now also rapidly ... |
cena:
548,34 zł |
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Walmart in China
ISBN: 9780801477317 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Walmart and "Made in China" are practically synonymous; Walmart imports some 70 percent of its merchandise from China. Walmart is now also rapidly becoming a major retail presence there, with close to two hundred Walmarts in more than a hundred Chinese cities. What happens when the world's biggest retailer and the world's biggest country do business with each other? In this book, a group of thirteen experts from several disciplines examine the symbiotic but strained relationship between these giants. The book shows how Walmart began cutting costs by bypassing its American suppliers and... Walmart and "Made in China" are practically synonymous; Walmart imports some 70 percent of its merchandise from China. Walmart is now also rapidly ... |
cena:
121,80 zł |
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Soaring Above the Battlefield: Five Monographs + A Scorecard for Retail Success
ISBN: 9781461182467 / Angielski / Miękka / 134 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Insights for C-Level Retail Executives and their Teams - Create unbeatable strategies and tactics that rise above the ability of the Competition to respond. Over 40 years of hands-on retail success are distilled into a shortlist of real-world examples that show retailers how to leverage their customer franchise and other special strengths to soar above the battlefield while the competition is mired in traditional, profit-sapping combat.
Insights for C-Level Retail Executives and their Teams - Create unbeatable strategies and tactics that rise above the ability of the Competition to re...
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cena:
137,70 zł |
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RETAIL-iation: Serious and Humorous Observations on Bad Shopping Behavior
ISBN: 9781462012794 / Angielski / Twarda / 52 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Spending twenty-five years in a retail environment teaches you a lot of things about shopping behavior. It also leads to a lot of pent up frustration over bad shopping habits. Donna R. Summerlin vents about the behavior store employees encounter on a daily basis in a critique that is serious, funny, and instructional. Instead of continuing to shop like normal, it's time to examine your own behavior and that of your peers. Summerlin offers insights on how store employees cope with bad shopping behaviors; ways to overcome hostility, both as a shopper and employee; tips to help you remember the...
Spending twenty-five years in a retail environment teaches you a lot of things about shopping behavior. It also leads to a lot of pent up frustration ...
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cena:
87,35 zł |
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Retail-Iation: Serious and Humorous Observations on Bad Shopping Behavior
ISBN: 9781462012800 / Angielski / Miękka / 52 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Spending twenty-five years in a retail environment teaches you a lot of things about shopping behavior. It also leads to a lot of pent up frustration over bad shopping habits. Donna R. Summerlin vents about the behavior store employees encounter on a daily basis in a critique that is serious, funny, and instructional. Instead of continuing to shop like normal, it's time to examine your own behavior and that of your peers. Summerlin offers insights on how store employees cope with bad shopping behaviors; ways to overcome hostility, both as a shopper and employee; tips to help you remember the...
Spending twenty-five years in a retail environment teaches you a lot of things about shopping behavior. It also leads to a lot of pent up frustration ...
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cena:
43,56 zł |
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E-Commerce Coming into its Own
ISBN: 9781600219917 / Angielski / Twarda / 171 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. E-commerce, which is also known as electronic commerce, can be simply defined as 'carrying out business over the Internet'. This book examines some of the underlying assumptions of e-commerce, advanced developments.
E-commerce, which is also known as electronic commerce, can be simply defined as 'carrying out business over the Internet'. This book examines some of...
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cena:
720,92 zł |
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Shopping Tourism, Retailing and Leisure
ISBN: 9781873150603 / Angielski / Twarda / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Shopping Tourism, Retailing and Leisure provides a comprehensive examination of the relationships between tourism, leisure, shopping, and retailing. Critical issues are examined within the framework of the dichotomous relationship between utilitarian and hedonic forms of shopping, shopping as a primary and secondary attraction in tourist destinations, the development of various tourist-retail venues, the role of souvenirs in tourism, and management issues (e.g. merchandising, venue design, and customer service). Shopping Tourism, Retailing and Leisure provides a comprehensive examination of the relationships between tourism, leisure, shopping, and retailing... |
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480,74 zł |
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Paid to Party: Working Time and Emotion in Direct Home Sales
ISBN: 9780813551845 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. On any given night in living rooms across America, women gather for a fun girls' night out to eat, drink, and purchase the latest products--from Amway to Mary Kay cosmetics. Beneath the party atmosphere lies a billion-dollar industry, Direct Home Sales (DHS), which is currently changing how women navigate work and family. Drawing from numerous interviews with consultants and observations at company-sponsored events, Paid to Party takes a closer look at how DHS promises to change the way we think and feel about the struggles of balancing work and family. Offering a new approach... On any given night in living rooms across America, women gather for a fun girls' night out to eat, drink, and purchase the latest products--from Am... |
cena:
157,40 zł |
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Strategic Uses of Alternative Media: Just the Essentials
ISBN: 9780765625564 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines impro...
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cena:
263,97 zł |
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Secrets of a Successful Loss Prevention Career
ISBN: 9781462032204 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If you're a professional in the loss prevention field and want a long career, then this guidebook is for you. For almost two decades, Herman Otis Laskey Jr. has been saving companies time and money. In this guide, Laskey offers anecdotes and methods for loss prevention, including
detailed case studies about how he's uncovered internal and external thefts; issues that all retail businesses must focus on to reduce losses; ways to deter employees and customers from stealing; tips on cutting costs when investigating crimes; five secrets to a successful loss prevention career. He also shares... If you're a professional in the loss prevention field and want a long career, then this guidebook is for you. For almost two decades, Herman Otis Lask...
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cena:
61,08 zł |
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Secrets of a Successful Loss Prevention Career
ISBN: 9781462032211 / Angielski / Twarda / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If you're a professional in the loss prevention field and want a long career, then this guidebook is for you. For almost two decades, Herman Otis Laskey Jr. has been saving companies time and money. In this guide, Laskey offers anecdotes and methods for loss prevention, including
detailed case studies about how he's uncovered internal and external thefts; issues that all retail businesses must focus on to reduce losses; ways to deter employees and customers from stealing; tips on cutting costs when investigating crimes; five secrets to a successful loss prevention career. He also shares... If you're a professional in the loss prevention field and want a long career, then this guidebook is for you. For almost two decades, Herman Otis Lask...
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cena:
104,86 zł |
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Completing the Service: Are You Ready and Willing to Earn the Money You Deserve?
ISBN: 9781462066421 / Angielski / Miękka / 76 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Retail sales are a vital part of salon services, but many salon professionals cite a host of reasons why they don't sell: I'm not trained to sell. I'm not sure which products to offer. Selling retail only helps the salon owner. I don't have time to sell. In Completing the Service, author Sheila J. Cline-Bass presents a fun and informational program designed to change the way you view salon retail sales and help you understand the impact retailing can have on your economic success. Employing a "keep it simple" approach, Cline-Bass helps you learn the power, procedure, and profit... Retail sales are a vital part of salon services, but many salon professionals cite a host of reasons why they don't sell: I'm not trained to sell. ... |
cena:
52,32 zł |
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Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn
ISBN: 9781463685805 / Angielski / Miękka / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales...
Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging &...
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cena:
91,72 zł |
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365 Days of Social Media Posts for Business
ISBN: 9781468199666 / Angielski / Miękka / 134 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 365 Days of Social Media Posts for Business is a treasure trove of proven conversation starters, quotes, polls and statements that can be used immediately to jump start your social media engagement. Keep it lively, topical, and current throughout the entire year with this book. Packed with over 1,000 actual posts created by social media experts, 365 Days solves the immediate challenge of creating conversation with your fans, and inspiring them to come back again and again.
365 Days of Social Media Posts for Business is a treasure trove of proven conversation starters, quotes, polls and statements that can be used immedia...
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cena:
91,72 zł |
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Small Privatization: The Transformation of Retail Trade and Consumer Services in the Czech Republic, Hungary and Poland
ISBN: 9781858660066 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The authors of this treatise attempt to provide a deeper understanding of the economic and political transformations now taking place in Poland, Hungary and the Czech Republic. They build up a detailed picture of the privatization process in the retail trade, catering and more general services. Not only are these sectors strongly relevant to consumers in these countries, but they also offer attractive possibilities for property ownership on a mass scale, as well as for the fostering of the small enterprises and entrepreneurial spirit that will be so important in the future.
The authors of this treatise attempt to provide a deeper understanding of the economic and political transformations now taking place in Poland, Hunga...
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cena:
390,15 zł |
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