Kategoria BISAC: Business & Economics >> Reference - General

With more than 65,000 copies sold in two editions and recommended by Forbes and U.S. News & World Report, this newly updated how to guide offers sound advice on every aspect of researching, writing, and delivering an effective speech. Filled with anecdotes, tips, examples, and practical advice, this accessible guide makes one of the most daunting tasks manageable-and even fun.

Speaking coach Joan Detz covers everything from the basics to the finer points of writing and delivering a speech with persuasion, style, and humor.

Topics include:

- Assessing your...

A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book

More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans.

More Words That...

The definitive guide to keeping your project on time, under budget, and problem-free

In this Third Edition of The Project Manager's Desk Reference, top project management consultant James Lewis arms you with today's most comprehensive and understandable project management resources, showing you how to conduct a project of any size or nature-from the office move to building new facilities.

Using results-oriented language and easy-to-understand examples, this comprehensive, quick-reference guide presents specific situations taken from today's fast-moving business...

An A-Z of contemporary economics in all its forms, Economics: the Key Concepts is an affordable, accessible reference for students, lecturers and economists at every level. The key topics explored include:

• competition and monopoly
• development economics
• game theory
• property rights
• taxation.

Fully cross-referenced with extensive guides to further reading, this is the essential comprehensive pocket reference to the ideas, issues and practice of economics in the twenty-first century.

This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or...

The Atlas of Global Development -- a comprehensive guide to the most critical issues facing our changing world

Co-published with HarperCollins, the new edition has been completely revised and updated, presenting a comprehensive overview of the world and its people at the start of the 21st century. Every topic is presented through easy-to-read graphical presentations including colourful world maps, charts, tables, graphs, photographs and web addresses of additional data sources.

Mergers & Acquisitions Integration Handbook is a comprehensive resource to help companies create a scalable post merger or acquisition integration process and framework that accelerates operating and business benefit goal realization.

• Includes tools, templates, forms, examples and checklists to provide a no nonsense -handbook- style approach to managing an effective integration.
• Helps integration managers quickly get up to speed on various integration challenges,...

The slow-down in economic growth and the rise in unemployment in the 1970s revived some of the uncertainties experienced by industrialized economies during the inter-war period. After more than a decade of stagnation, the period of sustained growth in the thirty years following the Second World War now seems increasingly to have been an exceptional phase in an overall development process still dominated by wide fluctuations in economic growth rates.

Slow Growth and the Service Economy examines what it means to live in a period of economic recession and analyses social patterns...

The Developing Countries and the World Economic Order provides a lucid introduction to the debate about the developing countries and the quest for a New International Economic Order. The primary objective is to indicate some of the fundamental requirements that must be satisfied by an equitable world order.

Since the present economic situation and demands of developing countries cannot be understood thoroughly without prior knowledge of how the present world order has evolved, Part I begins with a detailed historical survey. An account of economic development up to the Second...