Business: The Key Concepts

ISBN-13: 9780415253246 / Angielski / Miękka / 2001 / 272 str.

Mark Vernon

Opis

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations, is covered in just the right amount of detail to make things clear and intelligible. * Detailed yet approachable * Considers new developments in business, notably e-business and contemporary business ethics * Covers established subjects, taking an international and strategic perspective that balances theory and practice * Suggests specific further reading for many concepts and also includes an extensive bibliography. Whether you're already in business and you could do with a handy reference guide or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

Spis treści

Preface Acknowledgements 1. Key Concepts Bibiliography Index

O autorze

Mark Wiliams