Kategoria BISAC: Business & Economics >> Public Relations

Perhaps just as perplexing as the biggest issues at the core of Earth science is the nature of communicating about nature itself. New Trends in Earth-Science Outreach and Engagement: The Nature of Communication examines the processes of communication necessary in bridging the chasm between climate change and natural hazard knowledge and public opinion and policy. At this junction of science and society, 17 chapters take a proactive and prescriptive approach to communicating with the public, the media, and policy makers about the importance of Earth science in everyday...

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it represent a revolution in the methodologies of marketing? Anchoring his analysis in a critique of the...

Social media have opened new channels of international communication, allowing communities across the world to come together instantaneously.

International Communications Strategy is about the opportunities and challenges this situation creates for PR practitioners. Effective cross-cultural communication requires knowledge of social media as well as an understanding of online and offline cultures. Moreover, communication practitioners are now expected to provide strategic advice and help executives engage with stakeholders in various parts of the world.

Containing case...

Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world context that students will actually face in the business world. This textbook equips students with the essential approaches and...

Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it s done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools...

This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today s changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine its...

Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands. Drawing upon an extensive literature review of the research fields of media brand management, television branding, as well as social media and relevant neighbouring fields of study, the author develops a model that investigates relationships between social media, television and brand related constructs. Social media strategies are found to have a positive impact on users' loyalty towards serialised television brands and their relationships with these...

Das Buch gibt einen Einblick in die neuen Erzahlweisen des digitalen Journalismus. Es untersucht die Auswirkungen der Digitalisierung auf die Medienbranche und den mit ihr verbundenen Wandel journalistischer Darstellungsformen. Dabei geht es auch um die Moglichkeiten des journalistischen Storytellings auf mobilen Endgeraten wie Tablet-Computern. Es wird eine neuartige Typologie von Darstellungsformen entwickelt, die u ber die klassischen Text-, Audio- und Fernsehformate hinaus digitales Storytelling ermoglicht.