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Multisensuelle Unternehmenskommunikation: Erfolgreicher Markenaufbau Durch Die Ansprache Aller Sinne
ISBN: 9783834926920 / Niemiecki / Miękka / 287 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In ihrem Leitfaden fur Fach- und Fuhrungskrafte zeigt Andrea Haug, wie sich Unternehmen uber alle Sinne Sehen, Horen, Tasten, Schmecken und Riechen in Szene setzen konnen. Der Vorteil: Sie ziehen Aufmerksamkeit auf sich, bleiben nachhaltig in Erinnerung und konnen teilweise auch das Verhalten ihrer Zielgruppe lenken. Mit vielen Praxisbeispielen."
In ihrem Leitfaden fur Fach- und Fuhrungskrafte zeigt Andrea Haug, wie sich Unternehmen uber alle Sinne Sehen, Horen, Tasten, Schmecken und Riechen in...
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cena:
226,25 |
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Tackling Nhs Jargon: Getting the Message Across
ISBN: 9781857754285 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Used properly jargon can be effective, but used incorrectly it can damage communications, waste time and money, and harm public, patient and staff relations. This book will enable and encourage readers to use language that the intended audience will understand. It provides practical advice based on the author's experience of producing National Health Service documents and contains explanations of common NHS jargon, with alternatives. Plain speaking and writing techniques are included, and there are numerous examples from real NHS management communications. This is an invaluable book for...
Used properly jargon can be effective, but used incorrectly it can damage communications, waste time and money, and harm public, patient and staff rel...
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cena:
184,93 |
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Managing Communications in a Crisis
ISBN: 9780566082948 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The difference between a drama and a crisis is down to good management - or more specifically, good communication. How you communicate with everyone: shareholders, other business partners, employees, the press, and so on, in the hours and days following a potential business crisis is critical. Get it right and the crisis may even strengthen your corporate reputation. Get it wrong and you can imagine the consequences for yourself. Managing Communications in a Crisis details how crisis situations can be identified and dealt with, ensuring the risk to the organisation's financial well-being and...
The difference between a drama and a crisis is down to good management - or more specifically, good communication. How you communicate with everyone: ...
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cena:
754,51 |
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How to Measure and Manage Your Corporate Reputation
ISBN: 9780566085529 / Angielski / Twarda / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand...
The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can...
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cena:
754,51 |
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Power and Public Relations
ISBN: 9781572736801 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. The central theme of this book is that the power of public relations is both widely understood and misunderstood, and it is the latter that must be addressed. The book explores how public relations' power is obtained, used and misused in terms of both process and outcomes. The 10 case studies provide excellent examples of the breadth of perspectives and definitions of power that are available to understand power's role in public relations practice.
The central theme of this book is that the power of public relations is both widely understood and misunderstood, and it is the latter that must be ad...
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cena:
282,33 |
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Public Relations as Dramatistic Organizing: A Case Study Bridging Theory and Practice
ISBN: 9781572739543 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Examines an important public relations case in great depth over the 6-year period in the 1990s when it was managed: General Motors 1973-1987 C/K pickup trucks, which were alleged to have a defective fuel-system design. Lessons learned from this detailed, deeper examination of public relations offer valuable insights from an active bridging of theory and practice.
Examines an important public relations case in great depth over the 6-year period in the 1990s when it was managed: General Motors 1973-1987 C/K picku...
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cena:
243,39 |
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Media Relations Measurement: Determining the Value of PR to Your Company's Success
ISBN: 9780566086502 / Angielski / Twarda / 136 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models. Ralf Leinemann and Elena Baikaltseva's book brings together the range of models for evaluating PR effectiveness and develops them into a series of appropriate tools for business use. Basic concepts such as balanced scorecards, business fundamentals and planning processes are all covered. The authors also introduce...
Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in...
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cena:
452,66 |
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Become An Award Winning Company: 7 Simple Steps to Unlock The Million Dollar Secret Every Entrepreneur Needs to Know
ISBN: 9780983811701 / Angielski / Miękka / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Become an Award Winning Company exposes a secret in the business world that every entrepreneur needs to know. Once exposed, the book shares a Simple 7 Step Action Plan any entrepreneur can use to: Stop wasting money on traditional advertising and immediately receive ten to hundreds of thousands, even millions of dollars of more credible exposure, absolutely free. Learn how to completely separate from all competitors and become a sought after brand. Watch potential customers flock to them instead of the other way around. Recruit and maintain a long lasting, loyal, and dedicated team while...
Become an Award Winning Company exposes a secret in the business world that every entrepreneur needs to know. Once exposed, the book shares a Simple 7...
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cena:
79,84 |
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Emergency Public Relations: Crisis Management in a 3.0 World
ISBN: 9781469159539 / Angielski / Miękka / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
80,00 |
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Emergency Public Relations: Crisis Management in a 3.0 World
ISBN: 9781469159546 / Angielski / Twarda / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
144,03 |
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Ready to Launch: The PR Couture Guide to Breaking into Fashion PR: How to Begin a Successful Career in Fashion Public Relations
ISBN: 9781467939973 / Angielski / Miękka / 148 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "A Top 5 Business Book to Read this Summer" - PR Daily One of "9 Books Every Style Blogger Should Read" - Independent Fashion Bloggers (IFB) "I come across young women and men wanting to get into the fashion/lifestyle PR business almost every day. Ready to Launch...answers the questions that everyone asks." - Melissa Davis, Ruby Press "If you want a career in fashion PR but just can't seem to catch a break, Ready to Launch] is the book for you."- Marguerite Darlington, Inside FMM Ready to Launch is an information-dense,... "A Top 5 Business Book to Read this Summer" - PR Daily One of "9 Books Every Style Blogger Should Read" - Independent Fashion Blog... |
cena:
51,99 |
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Reporters Are Looking for YOU!: Get the Publicity You Need to Build Your Business
ISBN: 9781466345003 / Angielski / Miękka / 92 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Get more publicity with ProfNet, HARO, PR LEADS or Reporter Connection and other reporter pitching services. These tips will help you pitch more effectively so reporters will want to quote you. Result: Your company can get more publicity so they can sell more products and services more easily. The good news is that reporters need you to write their stories. The bad news is that hundreds - or even thousands - of experts and sources are competing for the attention of those reporters. Now you can stand out from the crowd and see your name in print Follow these easy, proven tips from Publicity...
Get more publicity with ProfNet, HARO, PR LEADS or Reporter Connection and other reporter pitching services. These tips will help you pitch more effec...
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cena:
51,83 |
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19 Tips for Successful Public Relations: Insights on Media Relations and Reputation Management
ISBN: 9781492279006 / Angielski / Miękka / 58 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. According to the Public Relations Society of America, "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Many organizations, however, struggle with how to successfully integrate public relations into their marketing mix. In 19 Tips for Successful Public Relations, Brant Skogrand, APR, MBC, provides tips, insights and reflections to help business owners realize the positive impact that public relations can have on achieving their business objectives. He covers topics such as: preparing for a newspaper...
According to the Public Relations Society of America, "Public relations is a strategic communication process that builds mutually beneficial relations...
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cena:
80,00 |
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Think Public Relations
ISBN: 9780205857258 / Angielski / Miękka / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. -- THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and...
-- THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public ...
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cena:
824,43 |
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Branding in Governance and Public Management
ISBN: 9780415817912 / Angielski / Miękka / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage perceptions, motivate stakeholders, communicate clear messages in the media, and position policies and projects. Brands have a unique ability to simplify such messages and motivate different actors to...
Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so...
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cena:
248,21 |
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Public Relations in Britain: A History of Professional Practice in the Twentieth Century
ISBN: 9780415651196 / Angielski / Miękka / 290 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.
In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging nar...
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cena:
257,94 |
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Applied Public Relations: Cases in Stakeholder Management
ISBN: 9780415526593 / Angielski / Miękka / 258 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book's organization of case studies allows instructors to use the... With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relatio... |
cena:
394,24 |
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Kommunikation Bei Krisenausbruch: Wirkung Von Krisen-PR Und Koorientierung Auf Die Journalistische Wahrnehmung
ISBN: 9783658003081 / Niemiecki / Miękka / 263 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Wie bewerten Journalisten eine Organisationskrise? Simon Herrmann untersucht experimentell, ob PR-Meldungen einer betroffenen Organisation einen Einfluss darauf haben, wie Journalisten diese Krise wahrnehmen. Daruber hinaus wird die Selbstbezuglichkeit des Mediensystems daran uberpruft, ob Journalisten diese Krise als attraktiveres Thema fur ihre Berichterstattung einschatzen, wenn auch andere Medien daruber berichten. Er uberpruft Wirkungszusammenhange experimentell, um eine belastbarere Datengrundlage zu schaffen als die weit verbreiteten, jedoch nur begrenzt aussagekraftigen...
Wie bewerten Journalisten eine Organisationskrise? Simon Herrmann untersucht experimentell, ob PR-Meldungen einer betroffenen Organisation einen Einfl...
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cena:
226,25 |
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One Page Crisis Communication Playbook
ISBN: 9780985720803 / Angielski / Miękka / 140 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The simple, complete and scalable guide to crisis and emergency communication in the hyper-networked world.
The simple, complete and scalable guide to crisis and emergency communication in the hyper-networked world.
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cena:
196,10 |
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Reputation, Stock Price, and You: Why the Market Rewards Some Companies and Punishes Others
ISBN: 9781430248903 / Angielski / Miękka / 295 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. All of our working lives we have heard the mantra, a reputation lost is never regained. Still, the firms we work for, admire and invest in seem to take costly reputation hits all too often. Everyone interested in managing, regulating or investing in public firms will find Nir Kossovsky s book a wonderful read through reputations won, lost and regained over the last 20 years. This is the first book which goes beyond platitudes to explain how to spot value-destroying reputation risk and how to manage it or live with its consequences. Couldn't be more timely.
Tom Skwarek, Managing... All of our working lives we have heard the mantra, a reputation lost is never regained. Still, the firms we work for, admire and invest in seem to tak...
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cena:
152,42 |
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