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Kategorie szczegółowe BISAC

Kategoria BISAC: Business & Economics >> Public Relations

ilość książek w kategorii: 1440

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 The Fall of Advertising and the Rise of PR Al Ries Laura Ries 9780060081997
The Fall of Advertising and the Rise of PR

ISBN: 9780060081997 / Angielski / Miękka / 295 str.

ISBN: 9780060081997/Angielski/Miękka/295 str.

Termin realizacji zamówienia: ok. 22 dni roboczych.
Al Ries; Laura Ries

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.

Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.

Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides...

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.

Today's major brands ar...


    
cena: 60,86 zł

 Guerrilla PR Wired Michael Levine 9780071382328
Guerrilla PR Wired

ISBN: 9780071382328 / Angielski / Miękka / 281 str.

ISBN: 9780071382328/Angielski/Miękka/281 str.

Termin realizacji zamówienia: ok. 22 dni roboczych.
Michael Levine

"Excellent advice."--Public Relations Quarterly

Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment.


"Excellent advice."--Public Relations Quarterly

Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR r...


    
cena: 80,85 zł

 The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand Majken Schultz Mogens Holten Larsen Mary Jo Hatch 9780198297789
The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand

ISBN: 9780198297789 / Angielski / Twarda / 312 str.

ISBN: 9780198297789/Angielski/Twarda/312 str.

Termin realizacji zamówienia: ok. 22 dni roboczych.
Majken Schultz; Mogens Holten Larsen; Mary Jo Hatch
"This book challenges current beliefs about organizational identity, reputation, and branding. It is written by leading business academics from both sides of the Atlantic drawn from the fields of strategy, organization theory, marketing, accounting, and communication. These authors propose answers to important questions troubling many contemporary organizations: How do organizations discover their identities? How do they use their identities to create strong reputations? How are identity and reputation linked to the corporate brand? How does corporate branding contribute to the creation of...
"This book challenges current beliefs about organizational identity, reputation, and branding. It is written by leading business academics from both s...

    
cena: 956,97 zł

 Managing Global Customers : An Integrated Approach George S. Yip Audrey J. M. Bink 9780199229833
Managing Global Customers : An Integrated Approach

ISBN: 9780199229833 / Angielski / Twarda / 272 str.

ISBN: 9780199229833/Angielski/Twarda/272 str.

Termin realizacji zamówienia: ok. 22 dni roboczych.
George S. Yip; Audrey J. M. Bink
Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20 major U.S. and European multinational companies, such as ABB, Bechtel, BP, Bosch, British Airways, Carrefour, Daimler-Chrysler, Hewlett-Packard, HSBC, IBM, Schlumberger, Shell, Siemens, Tesco, Unilever, Vodafone, Wal-Mart, and Xerox.
Readers will learn how to
. think about managing global customers in the...
Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a syst...

    
cena: 367,22 zł

 The Business of Public Relations E. W. Brody 9780275926496
The Business of Public Relations

ISBN: 9780275926496 / Angielski / Miękka / 342 str.

ISBN: 9780275926496/Angielski/Miękka/342 str.

Termin realizacji zamówienia: ok. 22 dni roboczych.
E. W. Brody
The Business of Public Relations fills a void in both the professional and academic literature on the management of public relations practice. Using systems theory, this book approaches public relations as an organizational subsystem. The author defines a functional network for the practice of public relations consistent with contemporary management theory. In addition, the author presents and develops a practical management model for application in both corporate and counselor settings. Chapters include discussions on the development of employee incentives, pensions, profit sharing systems,...
The Business of Public Relations fills a void in both the professional and academic literature on the management of public relations practice. Using s...

    
cena: 202,58 zł

 No Comment! : An Executive's Essential Guide to the News Media Donald W. Blohowiak 9780275928209
No Comment! : An Executive's Essential Guide to the News Media

ISBN: 9780275928209 / Angielski / Twarda / 237 str.

ISBN: 9780275928209/Angielski/Twarda/237 str.

Termin realizacji zamówienia: ok. 22 dni roboczych.
Donald W. Blohowiak

The title of Donald Blohowiak's engrossing and highly informative new book reflects the often strained relationship between two of America's most powerful institutions: the news media and business. The author gives an insider's look at why the tensions exist and what business people can do to understand them, to ease them, and to get the upper hand when dealing with the media. Aimed primarily at the business community and the media advisors who serve it, this book demystifies the news process and presents sound, practical advice.

The title of Donald Blohowiak's engrossing and highly informative new book reflects the often strained relationship between two of America's most p...


    
cena: 476,57 zł

 Public Relations Research E. W. Brody Gerald C. Stone 9780275928711
Public Relations Research

ISBN: 9780275928711 / Angielski / Twarda / 294 str.

ISBN: 9780275928711/Angielski/Twarda/294 str.

Termin realizacji zamówienia: ok. 22 dni roboczych.
E. W. Brody; Gerald C. Stone
Designed to meet the needs of both the public relations education and public relations practitioner communities, this comprehensive text explores the types of research most used in public relations practice. The first introductory-level volume to treat the subject in depth, Public Relations Research, provides a theoretical framework for reader application; defines the knowledge necessary for public relations research; elaborates upon informal and formal research methods; describes the techniques involved and provides models for subsequent use. Following an introductory chapter that redefines...
Designed to meet the needs of both the public relations education and public relations practitioner communities, this comprehensive text explores the ...

    
cena: 202,86 zł

 Public Relations and Community : A Reconstructed Theory Dean Kruckeberg Kenneth Starck 9780275929114
Public Relations and Community : A Reconstructed Theory

ISBN: 9780275929114 / Angielski / Twarda / 156 str.

ISBN: 9780275929114/Angielski/Twarda/156 str.

Termin realizacji zamówienia: ok. 22 dni roboczych.
Dean Kruckeberg; Kenneth Starck

This slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs of their clients and instead attempt to engender a broad-based sense of community. By approaching public relations from this broader perspective both the needs of the client and the community are served. Implicit in this theory is that a closer-knit community will retain more traditional family-based values and therefore comprise a more stable and appreciative economic unit for one's client. "Canadian Journal of Communication"

Public...

This slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs ...


    
cena: 364,85 zł

 Community Policing : Rhetoric or Reality Jack R. Greene Stephen D. Mastrofski Jack R. Greene 9780275929527
Community Policing : Rhetoric or Reality

ISBN: 9780275929527 / Angielski / Twarda / 293 str.

ISBN: 9780275929527/Angielski/Twarda/293 str.

Termin realizacji zamówienia: ok. 22 dni roboczych.
Jack R. Greene; Stephen D. Mastrofski; Jack R. Greene

Current trends in police reform stress much greater interaction with the community and, consequently, carry new implications for police roles, operations, and social control. Community Policing outlines the major issues confronting this movement, and differentiates the rhetoric from the reality associated with police force restructuring. The varying perspectives and case studies presented will interest community organizations, police academy educators, law enforcement officials, as well as all concerned citizens. The contributors address a broad spectrum of community policing...

Current trends in police reform stress much greater interaction with the community and, consequently, carry new implications for police roles, oper...


    
cena: 381,61 zł

 Communication Consultants in Political Campaigns : Ballot Box Warriors Robert V. Friedenberg 9780275952075
Communication Consultants in Political Campaigns : Ballot Box Warriors

ISBN: 9780275952075 / Angielski / Miękka / 240 str.

ISBN: 9780275952075/Angielski/Miękka/240 str.

Termin realizacji zamówienia: ok. 22 dni roboczych.
Robert V. Friedenberg

We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to winning votes have in recent years been amplified by consultants who have shown how cable networks, videocassettes, modems, faxes, focus groups, and...

We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in co...


    
cena: 185,82 zł

 Corporate Community Relations : The Principle of the Neighbor of Choice Edmund M. Burke Raymond V. Gilmartin 9780275964719
Corporate Community Relations : The Principle of the Neighbor of Choice

ISBN: 9780275964719 / Angielski / Miękka / 208 str.

ISBN: 9780275964719/Angielski/Miękka/208 str.

Termin realizacji zamówienia: ok. 22 dni roboczych.
Edmund M. Burke; Raymond V. Gilmartin

Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He also describes ways to use philanthropy and volunteer programs to achieve a competitive advantage.

The public...

Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes i...


    
cena: 202,86 zł

 Perspectives on Public Relations Research Danny Moss Gary Warnaby Dejan Vercic 9780415217675
Perspectives on Public Relations Research

ISBN: 9780415217675 / Angielski / Twarda / 288 str.

ISBN: 9780415217675/Angielski/Twarda/288 str.

Termin realizacji zamówienia: ok. 22-25 dni roboczych.
Danny Moss; Gary Warnaby; Dejan Vercic

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include: -
* the contribution of public relations to strategic management in...

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively...


    
cena: 660,65 zł

 Public Archaeology Nick Merriman 9780415258883
Public Archaeology

ISBN: 9780415258883 / Angielski / Twarda / 320 str.

ISBN: 9780415258883/Angielski/Twarda/320 str.

Termin realizacji zamówienia: ok. 22-25 dni roboczych.
Nick Merriman

Scrutinizing, in detail, the relationship between archaeology, heritage and the public, this much-needed volume explores public interest and participation in archaeology as a subject worthy of academic attention in its own right.

Examining case studies from throughout the world; from North America, Britain, Egypt and Brazil to East Africa, China and beyond, Nick Merriman focuses on two key areas: communication and interpretation, and stakeholders.

Constant reports of new discoveries, protests over the destruction of sites and debates over the return of artefacts such as the...

Scrutinizing, in detail, the relationship between archaeology, heritage and the public, this much-needed volume explores public interest and partic...


    
cena: 528,73 zł

 Public Archaeology Nick Merriman 9780415258890
Public Archaeology

ISBN: 9780415258890 / Angielski / Miękka / 306 str.

ISBN: 9780415258890/Angielski/Miękka/306 str.

Termin realizacji zamówienia: ok. 22-25 dni roboczych.
Nick Merriman

Scrutinizing, in detail, the relationship between archaeology, heritage and the public, this much-needed volume explores public interest and participation in archaeology as a subject worthy of academic attention in its own right.

Examining case studies from throughout the world; from North America, Britain, Egypt and Brazil to East Africa, China and beyond, Nick Merriman focuses on two key areas: communication and interpretation, and stakeholders.

Constant reports of new discoveries, protests over the destruction of sites and debates over the return of artefacts such as the...

Scrutinizing, in detail, the relationship between archaeology, heritage and the public, this much-needed volume explores public interest and partic...


    
cena: 185,68 zł

 Effective Press Relations for the Built Environment : A Practical Guide Helen Elias 9780415348669
Effective Press Relations for the Built Environment : A Practical Guide

ISBN: 9780415348669 / Angielski / Twarda / 208 str.

ISBN: 9780415348669/Angielski/Twarda/208 str.

Termin realizacji zamówienia: ok. 22-25 dni roboczych.
Helen Elias
"Effective Press Relations for the Built Environment" is a practical guide on how to generate publicity and make the most of press interest in projects and companies across the built environment industry. It directs architects, engineers and other consultants how to develop press plans for firms and for individual projects, and how to be active in developing a reputation by getting work published in the architectural, engineering and construction press.
Quotes populate the book from some of the industry's key journalists who have given clear and helpful opinions about how to go about...
"Effective Press Relations for the Built Environment" is a practical guide on how to generate publicity and make the most of press interest in project...

    
cena: 238,46 zł

 Reconfiguring Public Relations : Ecology, Equity and Enterprise McKie/Munshi 9780415394086
Reconfiguring Public Relations : Ecology, Equity and Enterprise

ISBN: 9780415394086 / Angielski / Twarda / 200 str.

ISBN: 9780415394086/Angielski/Twarda/200 str.

Termin realizacji zamówienia: ok. 22-25 dni roboczych.
McKie/Munshi

This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations.

Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era...

This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identi...


    
cena: 660,65 zł

 PR! : A Social History Of Spin Stuart Ewen 9780465061792
PR! : A Social History Of Spin

ISBN: 9780465061792 / Angielski / Miękka / 496 str.

ISBN: 9780465061792/Angielski/Miękka/496 str.

Termin realizacji zamówienia: ok. 25-30 dni roboczych.
Stuart Ewen
The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses."The crowd is now in the saddle," warned Ivy Lee, one of America's first corporate public relations men. "The people now rule. We have substituted for the divine right of kings, the divine right of the multitude." Unless corporations...
The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrup...

    
cena: 89,87 zł

 Can We Do That?! : Outrageous PR Stunts That Work -- And Why Your Company Needs Them Peter Shankman 9780470043929
Can We Do That?! : Outrageous PR Stunts That Work -- And Why Your Company Needs Them

ISBN: 9780470043929 / Angielski / Miękka / 212 str.

ISBN: 9780470043929/Angielski/Miękka/212 str.

Termin realizacji zamówienia: ok. 22-25 dni roboczych.
Peter Shankman
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time--explaining why some work and others don't. This is a funny, insightful guide to winning the PR game.
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your c...

    
cena: 115,98 zł

 Corporate Reputation : 12 Steps to Safeguarding and Recovering Reputation Leslie Gaines-Ross 9780470171509
Corporate Reputation : 12 Steps to Safeguarding and Recovering Reputation

ISBN: 9780470171509 / Angielski / Twarda / 208 str.

ISBN: 9780470171509/Angielski/Twarda/208 str.

Termin realizacji zamówienia: ok. 22-25 dni roboczych.
Leslie Gaines-Ross
Timely and straightforward, 'Corporate Reputation' shows business leaders how to restore and rebuild their companies when a corporate reputation is damaged. Its practical 12-step model shows how companies can successfully recover their reputations for the long-term after crisis strikes.
Timely and straightforward, 'Corporate Reputation' shows business leaders how to restore and rebuild their companies when a corporate reputation is da...

    
cena: 155,97 zł

 The Executive's Guide to Corporate Events and Business Entertaining : How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Gr Judy Allen 9780470838488
The Executive's Guide to Corporate Events and Business Entertaining : How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Gr

ISBN: 9780470838488 / Angielski / Twarda / 300 str.

ISBN: 9780470838488/Angielski/Twarda/300 str.

Termin realizacji zamówienia: ok. 22-25 dni roboczych.
Judy Allen
An industry expert shows readers how to get the best return on investment from corporate events

Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the...

An industry expert shows readers how to get the best return on investment from corporate events

Corporate events and business entertaining a...


    
cena: 110,97 zł

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