Kategoria BISAC: Business & Economics >> New Business Enterprises

Written in easy-to-understand language, Business Basics in Hawaii introduces the lay person to some of the basic principles of business.

Readers benefit from lessons learned by other business people through an examination of two hypothetical companies. Some of the topics covered include estimating market potential and monthly operating costs, planning an advertising campaign with local media, negotiating a lease, and reviewing some Hawaii business tax laws.

Management of international business has become more complex with rapidly changing global environments, a multi-actor setting with numerous conflicts and disparities, increased political, foreign exchange, and other risks, and substantial global competition from Japan and newly industrialized nations. This book covers two decades of international business management and provides readers with general principles and observations drawn from experience. "International Business Knowledge" features articles--many of them published in the prestigious "Journal of International Business"--by...

The ideas in this volume are based on the authors' assumption that the deficit economy in which the United States finds itself will exist for the remainder of the century. They discuss what the consequences of a deficit economy mean for corporate finances and management. Nevaer and Deck suggest tools needed to cope with and survive a deficit economy. They address such concerns for executives as corporate debt policy, cash management, financial flexibility, project financing, and pension planning. "Business Library Newsletter"

While Nevaer and Deck underscore the need for a rational and...

Most people think about doing something on their own, but are afraid to try. They stay in the safe corporate life they are used to. It is now common knowledge that a big corporation is not really safe anymore. Guerrilla Business Secrets will show you how to break out and do it.

Are you a go-getter who yearns for the dream of running your...

Eco-innovation is becoming a conceptual reference point for many regional and international public policies and management strategies. This field of research has been focusing on how environmental innovation is particularly related to the intensity of emissions and economic performance. There are two reasons for this growing interest. The first is that environmental performance is one of the main economic policy goals of European countries, thanks to its relevance to the Lisbon Strategy and the Goteborg priorities for sustainable development. The second, which is partly linked to the...

In Scrappy Startups: How 15 Ordinary Women Turned Their Unique Ideas into Profitable Businesses, acclaimed author and highly successful career coach Melanie Keveles presents the stories women looking to start their own businesses need to hear--stories of women just like them who realized their entrepreneurial dreams while discovering their own greater creative capacities.

Scrappy Startups is more than a book--it is mentorship in print--in which highly successful women entrepreneurs share their best advice in an utterly inspiring way. Representing a wide range of...

The idea is to send out sexy escorts or dancers by the hour, and not for sex. If opening an escort business or adult entertainment...

This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to...

The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.