Store Location and Store Assessment Research Edited by R. L. Davies University of Newcastle, UK and D. S. Rogers D. S. R. Marketing Systems Inc., Illinois, USA An invaluable book to students and practitioners in marketing and retailing. This book looks at store location and store assessment research on both sides of the Atlantic from an academic and a practical retailing point of view, and in doing so attempts to fill a gap in an area which has been hitherto poorly documented. It is also an area in which theory and practice have rarely interrelated. This book endeavours to marry the academic...
Store Location and Store Assessment Research Edited by R. L. Davies University of Newcastle, UK and D. S. Rogers D. S. R. Marketing Systems Inc., Illi...
