Kategoria BISAC: Business & Economics >> New Business Enterprises

Sinking. Slowly. That′s what it feels like.

No matter how tight you cinch that belt it never seems like enough. Squeeze another few dollars out of the budget and they′re eaten up by rising prices at the pump or at the checkout. It doesn′t make sense, everyone′s hurting and yet prices keep going up.

There is a way out; a way to stop sinking; a way to not just tread water, but to actually start to get ahead. There is a way to get some fast cash that will make a real difference in your life. It′s not a magic investment formula or some money saving...

At age fifty-two, after years of working her way up the corporate ladder, Clara Villarosa found herself out of a job. But she didn't let that get her down. Instead, she put her gifts to the test and started her own business, which became one of the country's best-known independent specialty bookstores-The Hue- Man Bookstore. Now, twenty years and two successful stores later, Clara is a highly sought-after business coach and expert in the industry.

Down to Business...

There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.

The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined.

Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a...

"Southwest Airlines" turns in-depth interviews with the company's leaders, managers, employees, and passengers into a powerful case study of this highly successful, game-changing business. Ranging from the early days of the company to the present, the book covers the history of the airline and its founders, while also detailing the unique corporate culture that attracts employees and passengers alike.

Throughout its history, Southwest has championed a culture that puts employees first, creating a productive workforce by hiring for "attitude before aptitude" (because skills can be...

Today, this engine has stalled. The decade of the 2000s lost one million American jobs, whereas the previous three decades averaged approximately 20 million new jobs per decade. If the next decade, the 2010s, generates only marginal jobs growth, the US economy could collapse under the weight of US debt and obligations. The US has several hundred trillions of dollars worth of debt, which it will not be able to pay if its workforce does not grow. The Jobenomics team is launching a national 20 by 20 campaign to create 20 million new US private sector jobs by 2020. 20 by 20 includes...

Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation.

- Addition of two chapters on design and legal...

What are the ten most common marketing mistakes? How do you avoid costly mistakes when planning for a new business? What should be avoided when planning a business web site? These are only a few of many important questions answered in "The Small Business Planner," the most comprehensive book available to assist new and established entrepreneurs operate a successful enterprise. Written in understandable terms. "The Small Business Planner" provides access to numerous free templates on the companion web site including: Business and Marketing Plans in MS Word; Profit & Loss projections, Cash...

Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation.

- Addition of two chapters on design and legal...