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Social Media and Integrated Marketing Communication: A Rhetorical Approach
ISBN: 9781498516167 / Angielski / Miękka / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric--the rhetorical setting that deals with the present and matters of virtue and education--and how rhetorical decorum, a component of Cicero's third Canon of Style, can guide organizations and their audiences toward more ethical and effective integrated marketing communication (IMC). This strategy emphasizes changing behavior, not...
Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives,...
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cena:
209,70 |
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Work From Home Ideas. 463 Ways To Make Money From Home. Moneymaking Ideas & Home Based Business Ideas. Online And Offline Ideas For All Ages.
ISBN: 9781910410851 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. - Are you fed up working for your boss? - Are you doing OK but would like to earn some extra money? - Do you never have any money? - Do you want to leave the rat race? - Are you working flat out for low wages and you just want more? - Have you got an expensive wedding coming up? - Do you fancy a holiday but haven't got any disposable income? - Are you bored and have nothing to do in your free time? - Are you counting the pennies each month only to discover you haven't got enough? - Do you have credit card bills you want to pay off but haven't got the money? - Are you an O.A.P and would love...
- Are you fed up working for your boss? - Are you doing OK but would like to earn some extra money? - Do you never have any money? - Do you want to le...
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cena:
109,03 |
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On the Move: A Marine's Guide to Entrepreneurial Success
ISBN: 9781599325064 / Angielski / Miękka / 150 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
56,19 |
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New Enterprises (Routledge Revivals): A Start-Up Case Book
ISBN: 9780415702799 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A constant growth of new small firms is an important part of a healthy economy, yet little is known about the factors which determine success or failure in a small business. Success is concerned not only with the development of a product and its market but, more importantly, with the individual behind it. There are very few completely new ideas or products to guarantee success; therefore, the person seeking to start their own business must assemble customers and resources themselves before they start trading. The cases outlined here are all based on actual experience, and explore the issues...
A constant growth of new small firms is an important part of a healthy economy, yet little is known about the factors which determine success or failu...
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cena:
204,81 |
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Start-Up: A Practice Based Guide for New Venture Creation
ISBN: 9781137425836 / Angielski / Miękka / 436 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Start-Up is ideal for anyone looking to start a business whether you are a student or a professional preparing to launch your own business or social enterprise. It covers the crucial business processes you need to consider when starting a new venture, and contains inspirational and educational cases of successful start-ups by young people from across the globe, including the UK, the US, Hong Kong and Romania. Drawing on the author's extensive practical experience, this book is a unique and invaluable guide to the world of start-ups.
Key features: Assumes no prior knowledge and covers... Start-Up is ideal for anyone looking to start a business whether you are a student or a professional preparing to launch your own business or social e...
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cena:
219,45 |
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Approved: How to Get Your Business Loan Funded Faster, Cheaper & with Less Stress
ISBN: 9781630475635 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Few entrepreneurs are aware of the benefits and opportunities available through the SBA. There are few resources available to guide entrepreneurs through the process. Approved was written to fill that gap by providing a step-by-step guide to the SBA loan approval.
Few entrepreneurs are aware of the benefits and opportunities available through the SBA. There are few resources available to guide entrepreneurs thro...
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cena:
67,28 |
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The Drone Age: A Primer for Individuals and the Enterprise
ISBN: 9780988454262 / Angielski / Miękka / 118 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Drone Age - A Primer for Individuals and the Enterprise is an insightful and comprehensive introduction to the drone industry for individuals, entrepreneurs, and enterprises looking to integrate drone technology, understand the current state of the industry, and get a sneak-peek into the future of the industry. Packed full of drone-technology information, industry insight, and exclusive insider information, this book is a necessary first step for ANYONE looking to enter the drone industry
The Drone Age - A Primer for Individuals and the Enterprise is an insightful and comprehensive introduction to the drone industry for individuals, ent...
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cena:
111,00 |
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The Drone Age: A Primer for Individuals and the Enterprise
ISBN: 9780988454255 / Angielski / Twarda / 118 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Drone Age: A Primer for Individuals and the Enterprise is an insightful and comprehensive introduction to the drone industry for individuals, entrepreneurs, and enterprises looking to integrate drone technology, understand the current state of the industry, and get a sneak-peek into the future of the industry. Globally, the commercial drone industry is exploding, and governments are under great pressure to establish policies and regulations that allow commercial drones to occupy an already congested airspace. Individuals, entrepreneurs, and businesses looking to enter the industry haven't...
The Drone Age: A Primer for Individuals and the Enterprise is an insightful and comprehensive introduction to the drone industry for individuals, entr...
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cena:
158,22 |
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Start a Small Business: The complete guide to starting a business
ISBN: 9781473609181 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Hits the bull's-eye with every chapter. . . Very highly recommended." - The Independent
This is a fully updated new edition of the bestselling guide for anyone who is thinking of starting their own business. It covers both the strategic and practical issues in the ideal level of detail for budding entrepreneurs, and is full of insider tips which will help give your business the edge in a tough marketplace. "Hits the bull's-eye with every chapter. . . Very highly recommended." - The Independent
This is a fully updated new edition of the bestsell... |
cena:
65,37 |
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Consumer Responses to Rebranding. The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios
ISBN: 9783656950530 / Angielski / Miękka / 56 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Bachelor Thesis from the year 2014 in the subject Business economics - Company formation, Business Plans, grade: 1,3, University of Bayreuth (Rechts- und Wirtschaftswissenschaftliche Fakultat), course: Abschlussarbeit am Lehrstuhl fur Marketing, language: English, abstract: Rebranding is a frequently used marketing measure whenever corporations strive for changes in the physical elements of their brands or their brand management. This paper analyzes how consumers' brand awareness and brand image is affected, when consumers are confronted with altered brand names and symbols. By elaborating...
Bachelor Thesis from the year 2014 in the subject Business economics - Company formation, Business Plans, grade: 1,3, University of Bayreuth (Rechts- ...
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cena:
192,47 |
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Winning at Intrapreneurship: 12 Labors to Overcome Corporate Culture and Achieve Startup Success
ISBN: 9780993869303 / Angielski / Miękka / 294 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Learn breakthrough concepts and access practical tools and methodologies that will ensure you turn your innovations into thriving new businesses or lines of business and that are instrumental in deploying any organic growth strategy and in creating a culture of innovation and corporate entrepreneurship. You've heard how established companies such as IBM, Virgin, Boeing, Google, Apple, 3M, McKinsey, and Dupont monetize innovations by successfully launching and scaling up new businesses. What separates these corporate entrepreneurs from the many that fail at intrapreneurship despite favorable...
Learn breakthrough concepts and access practical tools and methodologies that will ensure you turn your innovations into thriving new businesses or li...
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cena:
113,95 |
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The Greatest Entrepreneur in the World: The Tale of 7 Pillars
ISBN: 9781630476106 / Angielski / Miękka / 125 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Johnny Dawkins, co-founder of a small media company that emerged as a Wall Street giant, is pressed to finalize the decision that will dictate the survival of his life s ambition. With everything riding on the decision he must make, Johnny draws from a lifetime of experiences with his partner and mentor The Greatest Entrepreneur in the World to reach his much anticipated pronouncement.
Johnny Dawkins, co-founder of a small media company that emerged as a Wall Street giant, is pressed to finalize the decision that will dictate the sur...
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cena:
48,54 |
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Be Your Best Boss: Reinvent Yourself from Employee to Entrepreneur
ISBN: 9780399175640 / Angielski / Miękka / 210 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A guide to help make the most of your mid-career entrepreneurial pursuits...whether they were originally planned for or not.
Employee to Entrepreneur is the book to help entrepreneurially minded professionals seize the opportunity offered by the current economic environment to begin a "second act" in their careers. This complete guide explores the full range of questions and concerns voiced by mid-career entrepreneurs, including: how to get started after a lifetime of having other bosses, risks and rewards of making the entrepreneurial leap, and the drawbacks to starting... A guide to help make the most of your mid-career entrepreneurial pursuits...whether they were originally planned for or not.
Employee... |
cena:
89,96 |
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Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You
ISBN: 9780393249132 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G.... Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the... |
cena:
112,27 |
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Freelance Nation: Work When You Want, Where You Want. How to Start a Freelance Business.
ISBN: 9781599325316 / Angielski / Miękka / 170 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Thrive As A Freelancer. Your Guide To Self-Directing Your Career. Gone are the days when college graduates sought lifetime careers with blue chip corporations. By 2020, almost half of the American workforce will be doing some type of freelance work. Technology has overhauled the job market into a self-serve entity, and in doing so, has given birth to the Freelance Nation. Its members independent contractors, small business owners, entrepreneurs, and contingent workers build businesses, communicate with customers and sell goods. They do so from home, shared workspaces, or even the beach. This...
Thrive As A Freelancer. Your Guide To Self-Directing Your Career. Gone are the days when college graduates sought lifetime careers with blue chip corp...
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cena:
56,19 |
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Challenging Entrepreneurship Research
ISBN: 9781138922310 / Angielski / Twarda / 290 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The growth of entrepreneurship research has been accompanied by an increased convergence and institutionalization of the field. In many ways this is of course positive, but it also represents how the field has become "mainstream" with the concomitant risk that individual scholars become embedded in a culture and incentive system that emphasizes and rewards incremental research questions, while reducing the incentives for scholars to conduct challenging research. This book challenges this status quo from accepted theories, methodologies and paradigmatic assumptions, to the relevance (or... The growth of entrepreneurship research has been accompanied by an increased convergence and institutionalization of the field. In many ways this i... |
cena:
804,84 |
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Patterns of Entrepreneurship Management
ISBN: 9781118978047 / Angielski / Miękka / 342 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Patterns of Entrepreneurship Management" is the essential road-map for anyone interested in starting a new business. This text is infused with the authors' experience teaching, writing, and launching successful ventures and challenges students with real situations and examples on which they can practice the broad range of skills required to start and build a company in today's complex world.
"Patterns of Entrepreneurship Management" is the essential road-map for anyone interested in starting a new business. This text is infused with the au...
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cena:
924,16 |
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One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work
ISBN: 9781259589676 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions - without lifting a finger Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the bestselling book One Simple Idea. Since that time, many changes have occurred in the entrepreneurial world. One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching... With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions - without lif... |
cena:
100,60 |
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A Practical Guide to Dealing with Difficult Stakeholders
ISBN: 9781409407379 / Angielski / Miękka / 122 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. All project stakeholders have different needs, objectives, responsibilities and priorities. For many project managers it is disturbing to realise that, for any number of personal or professional reasons, some of their stakeholders may not be as co-operative and helpful as they expect. It could be a negative and powerful sponsor (the 'Anti-sponsor'), a demotivated team, low-maturity or unrealistic external clients, maliciously compliant gatekeepers and finance teams, or uninterested internal customers. The reality of project management is that stakeholders can be difficult Jake Holloway,...
All project stakeholders have different needs, objectives, responsibilities and priorities. For many project managers it is disturbing to realise that...
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cena:
204,81 |
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Start and Run a Gardening Business, 4th Edition: Practical advice and information on how to manage a profitable business
ISBN: 9781472119964 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Whether your aspirations are simply to sell a selection of home grown plants from the boot of your car or to establish a succesful all-year-round gardening business, this book will show you how. It covers: preparing your business plan; getting kitted out; how to find work - and keep it; what services to offer; book-keeping for gardeners; planning the gardening year; how to get commercial contracts; providing estimates; the top ten most profitable gardening jobs.
Whether your aspirations are simply to sell a selection of home grown plants from the boot of your car or to establish a succesful all-year-round gard...
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cena:
85,50 |
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