New Enterprises (Routledge Revivals): A Start-Up Case Book

ISBN-13: 9780415702799 / Angielski / Miękka / 2014 / 216 str.

Sue Birley

Opis

A constant growth of new small firms is an important part of a healthy economy, yet little is known about the factors which determine success or failure in a small business. Success is concerned not only with the development of a product and its market but, more importantly, with the individual behind it. There are very few completely new ideas or products to guarantee success; therefore, the person seeking to start their own business must assemble customers and resources themselves before they start trading. The cases outlined here are all based on actual experience, and explore the issues and problems facing would-be entrepreneurs. They offer step-by-step advice on the processes involved in starting a small business and demonstrate the wide range of business opportunities available. First published in 1982, this is a detailed and practical guide, particularly applicable to those who find the idea of establishing a small business of their own appealing.

Spis treści

Acknowledgements;  Introduction;  1. The Dream: Seamach Engineering  2. The Choice of Partner: Light Engineering  3. The Deal between Partners: The Box  4. Evaluating the Business Plan: Continental Trucking Ltd  5. Fitting the Product to the Market: Lingua Franca  6. Barriers to Entry for a New Service: Girogift – the Airmail Voucher Service  7. Subcontracting v. Manufacturing: Precision Engineering Industries  8. Moving from Managing a Business to Setting up a New One in the Same Market: Eurobond Laminates Ltd  9. Forming an Export Business: N & Z European Hi-fi (Discounts) Ltd  10. Importing: Leather Imports  11. The Deal: The Great Button Bonanza  12. The Joint Venture: JVC Ltd  13. Finding the Right Marketing Strategy: Pamal  14. Matching Marketing and Production: The Omniclock  15. The Technological Breakthrough: RES Components  16. Capitalising on Different, but Associating, Products: Cowpact Ltd  17. The Break-up of a Partnership: Steel Fabricators Ltd (SFL)  18. The Management Buyout: Certikin  19. Translating the Dream into a Business

O autorze

Birley, Sue