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Predictive Intelligence for Data-Driven Managers: Process Model, Assessment-Tool, It-Blueprint, Competence Model and Case Studies
ISBN: 9783030694050 / Angielski / Miękka / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company. The book also demonstrates a PI self-test which helps managers identify the initial steps. In addition, a blueprint for a PI tech stack is defined...
This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketi...
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cena:
234,51 zł |
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From Big Data to Intelligent Data: An Applied Perspective
ISBN: 9783030769925 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book addresses many of the gaps in how industry and academia are currently tackling problems associated with big data. It introduces novel concepts, describes the end-to-end process, and connects the various pieces of the puzzle to offer a holistic view. In addition, it explains important concepts for a wide audience, using accessible language, diagrams, examples and analogies to do so. The book is intended for readers working in industry who want to expand their knowledge or pursue a related degree, and employs an industry-centered perspective. This book addresses many of the gaps in how industry and academia are currently tackling problems associated with big data. It introduces novel con... |
cena:
195,42 zł |
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COVID-19, Technology and Marketing: Moving Forward and the New Normal
ISBN: 9789811614446 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to...
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theo...
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cena:
664,51 zł |
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Fashion Brand Stories
ISBN: 9781350135543 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
157,35 zł |
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Lead Community Fundraising: Successfully Connecting People Digitally
ISBN: 9783030778514 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.
This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international... The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new do...
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cena:
195,42 zł |
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The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions
ISBN: 9781264278237 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
115,93 zł |
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Viral Marketing: Building Buzz and Getting Your Dream Clients (Use the Power of Video and Virality to Grow Your Online Brand)
ISBN: 9781778057991 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
87,14 zł |
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Research Methodologies for Business Management
ISBN: 9781032323381 / Angielski / Twarda / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
655,86 zł |
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Break the Wall: Why and How to Democratize Digital in Your Business
ISBN: 9781803821887 / Angielski / Miękka / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
99,36 zł |
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(Re)Discovering the Human Element in Public Relations and Communication Management in Unpredictable Times
ISBN: 9781803828985 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
497,07 zł |
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The Principles of Inbound Marketing
ISBN: 9798201388751 / Angielski / Miękka / 70 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
78,23 zł |
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Research Methodologies for Business Management
ISBN: 9781032323374 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
220,31 zł |
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Technology Advances and Innovation in Wine Tourism: New Managerial Approaches and Cases
ISBN: 9789811982767 / Angielski / Twarda / 289 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and becomes more sophisticated. The book highlights that innovation and technology exploitation have become not only a way to differentiate but also a survival necessity for wine tourism operators and wine destinations alike.This book includes cutting edge research about the latest technological...
This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innov...
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cena:
625,42 zł |
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Artificial Intelligence in Marketing
ISBN: 9781802628760 / Angielski / Twarda / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots. ...
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading s...
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cena:
524,69 zł |
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Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour
ISBN: 9781032329222 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
655,86 zł |
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Research Methods in Luxury Management
ISBN: 9781032281100 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is one of the first textbooks to explore the research process within the specific context of luxury brand management.
This is one of the first textbooks to explore the research process within the specific context of luxury brand management.
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cena:
209,82 zł |
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Research Methods in Luxury Management
ISBN: 9781032281179 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is one of the first textbooks to explore the research process within the specific context of luxury brand management.
This is one of the first textbooks to explore the research process within the specific context of luxury brand management.
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cena:
760,80 zł |
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Public Sector Marketing Pro: The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector - Revised for a Post Pande
ISBN: 9781916114920 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
137,54 zł |
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Luxury Marketing, Sustainability and Technology: The Future of Luxury Management
ISBN: 9781032342917 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management.
Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future ...
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cena:
708,33 zł |
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Strategieentwicklung mit Design Thinking: Mit Innovation zu Wettbewerbsvorteilen
ISBN: 9783031250200 / Niemiecki Termin realizacji zamówienia: ok. 5-8 dni roboczych. In diesem Buch wird die Anwendung der Design-Thinking-Methode zur Entwicklung von neuartigen Strategien und neuer Geschäftsideen dargestellt. Neue Strategien sind nötig, da die wirtschaftlichen Rahmenbedingungen sich in den letzten Jahren schneller verändert haben als jemals zuvor. Der Fokus liegt auf dem Erfüllen von Kundenbedürfnissen, dem Einsatz von verfügbaren Fähigkeiten und der Positionierung im Wettbewerb mit dem Ziel, finanziell erfolgreich zu sein.Der Autor führt den Leser durch den Dschungel der Entwicklung einer Strategie für nachhaltiges Wachstum und Rentabilität. Er...
In diesem Buch wird die Anwendung der Design-Thinking-Methode zur Entwicklung von neuartigen Strategien und neuer Geschäftsideen dargestellt. Neue St...
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cena:
200,89 zł |
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