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Kategorie szczegółowe BISAC

Kategoria BISAC: Business & Economics >> Marketing - Research

ilość książek w kategorii: 1653

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 Focused Interview Robert King Merton Patricia L. Kendall Marjorie Fiske 9780029209868
Focused Interview

ISBN: 9780029209868 / Angielski / Miękka / 200 str.

ISBN: 9780029209868/Angielski/Miękka/200 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Robert King Merton; Patricia L. Kendall; Marjorie Fiske
In 1956, the Free Press published a report of Columbia's Bureau of Applied Social Research - co-authored by Merton, Marjorie Fiske and Patricia I.Kendall - which outlined a set of techniques aimed at eliciting the specific responses of individuals and groups to particular events and situations. The book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry.
In 1956, the Free Press published a report of Columbia's Bureau of Applied Social Research - co-authored by Merton, Marjorie Fiske and Patricia I.Kend...

    
cena: 99,17 zł

 Nation of Rebels: Why Counterculture Became Consumer Culture Joseph Heath Andrew Potter 9780060745868
Nation of Rebels: Why Counterculture Became Consumer Culture

ISBN: 9780060745868 / Angielski / Miękka / 368 str.

ISBN: 9780060745868/Angielski/Miękka/368 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Joseph Heath; Andrew Potter

In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the most important myth that dominates much of radical political, economic, and cultural thinking. The idea of a counterculture -- a world outside of the consumer-dominated world that encompasses us -- pervades everything from the antiglobalization movement to feminism and environmentalism. And the idea that mocking or simply hoping the "system" will collapse, the authors argue, is not only counterproductive but has helped to create the very consumer society radicals oppose.

In a...

In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the most important myth that dominates much ...


    
cena: 70,05 zł

 Focus: The Future of Your Company Depends on It Al Ries 9780060799908
Focus: The Future of Your Company Depends on It

ISBN: 9780060799908 / Angielski / Miękka / 320 str.

ISBN: 9780060799908/Angielski/Miękka/320 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Al Ries

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid...

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: f...


    
cena: 88,91 zł

 Voice of the Customer Kai Yang 9780071465441
Voice of the Customer

ISBN: 9780071465441 / Angielski / Twarda / 416 str.

ISBN: 9780071465441/Angielski/Twarda/416 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Kai Yang

Discover All the Advantages of Using Design for Six Sigma to Develop and Build Customer Value-Based Products

Voice of the Customer Capture and Analysis equips Six Sigma you with the skills needed to create and deploy surveys, capture real customers need with ethnographic methods, immediately analyze the results, and coordinate and drive responsive actions.

Quality expert Kai Yang explains how to utilize the statistical methods of Design for Six Sigma to identify key customer needs and assess the cost of poor quality. He then shows how to design robust products to...

Discover All the Advantages of Using Design for Six Sigma to Develop and Build Customer Value-Based Products

Voice of the Custome...


    
cena: 594,95 zł

 Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace Ron Rentel Joe Zellnik 9780071477918
Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace

ISBN: 9780071477918 / Angielski / Twarda / 256 str.

ISBN: 9780071477918/Angielski/Twarda/256 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Ron Rentel; Joe Zellnik

What really makes consumers tick?

It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers are increasingly instrumental in shaping national and even global buying habits.

Karma Queens, Geek Gods and Innerpreneurs is your hands-on guide to getting inside the minds of the people who are setting the trends in art, music, technology, fashion, health, and every kind of consumer product and service. Based on thousands of hours of consumer research conducted by Consumer Eyes, a...

What really makes consumers tick?

It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especia...


    
cena: 149,52 zł

 Marketing Strategies for Services : Globalization - Client-orientation - Deregulation M. M. Kostecki Kostecki 9780080423890
Marketing Strategies for Services : Globalization - Client-orientation - Deregulation

ISBN: 9780080423890 / Angielski / Twarda / 272 str.

ISBN: 9780080423890/Angielski/Twarda/272 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
M. M. Kostecki;Kostecki
Hardbound. What are the trends affecting the marketing of services? How is the current tendency towards customer orientation, globalization, deregulation and technological change determining the ways in which leading service firms conduct their marketing activities? Why is cross-sector fertilization particularly useful for services, and what type of strategic response is most likely to shape business success of service firms in the future? These are some of the questions addressed in this collective volume by academics and practitioners working with and within the service sector.Drawing on...
Hardbound. What are the trends affecting the marketing of services? How is the current tendency towards customer orientation, globalization, deregulat...

    
cena: 967,84 zł

 Naked Consumer: How Our Private Lives Become Public Commodities Erik Larson 9780140233032
Naked Consumer: How Our Private Lives Become Public Commodities

ISBN: 9780140233032 / Angielski / Miękka / 288 str.

ISBN: 9780140233032/Angielski/Miękka/288 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Erik Larson
After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.

Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government's role in helping...

After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National ...

    
cena: 79,43 zł

 The Marketing Power of Emotion John O'Shaughnessy Nicholas Jackson O'Shaughnessy John O'Shaughnessy 9780195150568
The Marketing Power of Emotion

ISBN: 9780195150568 / Angielski / Twarda / 288 str.

ISBN: 9780195150568/Angielski/Twarda/288 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
John O'Shaughnessy; Nicholas Jackson O'Shaughnessy; John O'Shaughnessy
Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty. Yet beyond the obvious emotions evoked by an inspirational Nike ad or an affecting Hallmark commercial lies an emotional universe that is less conspicuous, even transparent, yet no less influential. In this definitive work, two marketing experts provide a highly original, entertaining and anecdote-rich account of the...
Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly...

    
cena: 319,97 zł

 Consuming Youth : Vampires, Cyborgs, and the Culture of Consumption Rob Latham Robert Latham 9780226468921
Consuming Youth : Vampires, Cyborgs, and the Culture of Consumption

ISBN: 9780226468921 / Angielski / Miękka / 312 str.

ISBN: 9780226468921/Angielski/Miękka/312 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Rob Latham; Robert Latham
From the novels of Anne Rice to "The Lost Boys," from "The Terminator" to cyberpunk science fiction, vampires and cyborgs have become strikingly visible figures within American popular culture, especially youth culture. In "Consuming Youth," Rob Latham explains why, showing how fiction, film, and other media deploy these ambiguous monsters to embody and work through the implications of a capitalist system in which youth both consume and are consumed.
Inspired by Marx's use of the cyborg vampire as a metaphor for the objectification of physical labor in the factory, Latham shows how...
From the novels of Anne Rice to "The Lost Boys," from "The Terminator" to cyberpunk science fiction, vampires and cyborgs have become strikingly visib...

    
cena: 163,17 zł

 The Consumer Trap : BIG BUSINESS MARKETING IN AMERICAN LIFE Michael Dawson 9780252072642
The Consumer Trap : BIG BUSINESS MARKETING IN AMERICAN LIFE

ISBN: 9780252072642 / Angielski / Miękka / 216 str.

ISBN: 9780252072642/Angielski/Miękka/216 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Michael Dawson
The Consumer Trap blows the lid off the trillion-dollar-a-year big business marketing industry, explaining how it soaks up economic and environmental resources while dominating our personal lives. Flouting conventional mainstream and radical thinking about consumer culture, Michael Dawson provides a step-by-step account of how big business marketing campaigns penetrate and alter the lives of ordinary Americans. Michael Dawson is an adjunct lecturer in the Department of Sociology at Portland State University. A volume in the series The History of Communication, edited by Robert W. McChesney...
The Consumer Trap blows the lid off the trillion-dollar-a-year big business marketing industry, explaining how it soaks up economic and environmental ...

    
cena: 122,31 zł

 The Future of the Electronic Marketplace Derek Leebaert 9780262621328
The Future of the Electronic Marketplace

ISBN: 9780262621328 / Angielski / Miękka / 400 str.

ISBN: 9780262621328/Angielski/Miękka/400 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Derek Leebaert

The marketplace is the place of exchange between buyer and seller. Once one rode a mule to get there; now one rides the Internet. An electronic marketplace can span two rooms in the same building, or two continents. How individuals, firms, and organizations approach and define the electronic marketplace of the future depends on people's ability to ask the right questions now and to take advantage of the opportunities that will arise over the next few years.

The contributors to this volume are prime movers in major industries that are remaking themselves in order to shape the global...

The marketplace is the place of exchange between buyer and seller. Once one rode a mule to get there; now one rides the Internet. An electronic mar...


    
cena: 202,55 zł

 Lifestyle Market Segmentation Ronald D. Michman 9780275931599
Lifestyle Market Segmentation

ISBN: 9780275931599 / Angielski / Twarda / 232 str.

ISBN: 9780275931599/Angielski/Twarda/232 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Ronald D. Michman

As businesses have grown to realize that the success of operations is more and more dependent upon an adequate knowledge of consumer behavior, the importance of lifestyle market segmentation has increased steadily. In this volume, Ronald Michman shows how social and cultural changes in group dynamics and purchasing influences can be used in making lifestyle marketing decisions. Working from a management-oriented perspective, Michman describes the key steps in market planning--interpreting signals of change, assessing the implications of change, and developing strategies to take advantage...

As businesses have grown to realize that the success of operations is more and more dependent upon an adequate knowledge of consumer behavior, the ...


    
cena: 568,87 zł

 Database Marketing : Analyzing and Managing Customers Byung-Do Kim Scott A. Neslin 9780387725789
Database Marketing : Analyzing and Managing Customers

ISBN: 9780387725789 / Angielski / Twarda / 872 str.

ISBN: 9780387725789/Angielski/Twarda/872 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Byung-Do Kim; Professor Scott A. Neslin

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise-from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and...

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated informatio...


    
cena: 669,69 zł

 Guerrilla Marketing Attack Jay Conrad Levinson 9780395502204
Guerrilla Marketing Attack

ISBN: 9780395502204 / Angielski / Miękka / 208 str.

ISBN: 9780395502204/Angielski/Miękka/208 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Jay Conrad Levinson
At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profit...

    
cena: 83,87 zł

 Shopping with Freud Rachel Bowlby Bowlby Rachel 9780415060073
Shopping with Freud

ISBN: 9780415060073 / Angielski / Miękka / 140 str.

ISBN: 9780415060073/Angielski/Miękka/140 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Rachel Bowlby;Bowlby Rachel
What is a consumer? Shopping with Freud looks at some of the surprising ways in which the consumer subject appears in a range of writings - from literature to marketing psychology to psychoanalysis.
Rachel Bowlby shows how ideas about consumption are brought to bear on contemporary conceptions of choice in areas that seem far removed from a straightforward matter of shopping. She also shows that arguments and assumptions about the psychology of consumers themselves throw light on genderal questions of human psychology.
What is a consumer? Shopping with Freud looks at some of the surprising ways in which the consumer subject appears in a range of writings - f...

    
cena: 313,43 zł

 The Authority of the Consumer Russell Keat Nicholas Abercrombie Nigel Whitley 9780415089180
The Authority of the Consumer

ISBN: 9780415089180 / Angielski / Twarda / 294 str.

ISBN: 9780415089180/Angielski/Twarda/294 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Russell Keat; Nicholas Abercrombie; Nigel Whitley
The Authority of the Consumer explores the implications of consumer society - charting its meanings in particular contexts and debating the merits or drawbacks of this way of understanding the relationship between providers and recipients. Some have seen this development as involving a radical shift of authority - away from the provider/producer and towards the recipient/consumer. But they have differed in their responses to this shift, either welcoming it in terms of democratization, anti-elitism or empowerment, or decrying it as commercialization, populism or loss of integrity. Others have...
The Authority of the Consumer explores the implications of consumer society - charting its meanings in particular contexts and debating the merits or ...

    
cena: 664,34 zł

 The Authority of the Consumer Russell Keat Nicholas Abercrombie Nigel Whitley 9780415089197
The Authority of the Consumer

ISBN: 9780415089197 / Angielski / Miękka / 296 str.

ISBN: 9780415089197/Angielski/Miękka/296 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Russell Keat; Nicholas Abercrombie; Nigel Whitley
The Authority of the Consumer explores the implications of consumer society' - charting its meanings in particular circumstances and analysing this way of understanding the relationships between providers' and
The Authority of the Consumer explores the implications of consumer society' - charting its meanings in particular circumstances and analysing ...

    
cena: 237,99 zł

 The Active Consumer : Novelty and Surprise in Consumer Choice Marina Bianchi Marina Bianchi 9780415171908
The Active Consumer : Novelty and Surprise in Consumer Choice

ISBN: 9780415171908 / Angielski / Twarda / 278 str.

ISBN: 9780415171908/Angielski/Twarda/278 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Marina Bianchi; Marina Bianchi
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book pr...

    
cena: 719,70 zł

 Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End Stephen Brown David Carson Jim Bell 9780415173568
Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End

ISBN: 9780415173568 / Angielski / Miękka / 291 str.

ISBN: 9780415173568/Angielski/Miękka/291 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Stephen Brown; David Carson; Jim Bell
Is marketing in crisis? Some commentators have contended that marketing principles no longer appear relevant to the real world of marketing managers. The foremost figures in the field are marketing's most outspoken critics rather than disseminators of the marketing message. Indeed, a number of noted academic authorities have announced nothing less than the end of marketing. While such apocalyptic sentiments are very much in keeping with our degraded, post-modern, pre-millenial times, the present volume of essays examines the extent to which the end of marketing is nigh. The authors explore...
Is marketing in crisis? Some commentators have contended that marketing principles no longer appear relevant to the real world of marketing managers. ...

    
cena: 304,43 zł

 Consumer Value : A Framework for Analysis and Research Morris B. Holbrook 9780415191920
Consumer Value : A Framework for Analysis and Research

ISBN: 9780415191920 / Angielski / Twarda / 224 str.

ISBN: 9780415191920/Angielski/Twarda/224 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Morris B. Holbrook
As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience?
The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer...
As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value...

    
cena: 1707,09 zł

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