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Cyber Commerce Reframing: The End of Business Process Reengineering?
ISBN: 9783642534287 / Angielski / Miękka / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The goal of this book is to create awareness for a change in mind-set that we will all have to face and go through. The necessity for this new mind set is being driven by the situation that a completely new business world, a new reality, is being created at the point where the phenomenon commonly referred to as the "new economy" converges with the well-known old economy. During the very late 1990s, this new reality was being driven by an almost incredible increase in yields in the financial markets, where conventional but value-driven and stable stocks such as Philip Morris, General Electric,...
The goal of this book is to create awareness for a change in mind-set that we will all have to face and go through. The necessity for this new mind se...
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cena:
201,24 |
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Marketing Big Oil: Brand Lessons from the World's Largest Companies
ISBN: 9781137389169 / Angielski / Twarda / 153 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding progr...
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cena:
201,24 |
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E-Business
ISBN: 9780198069843 / Angielski / Miękka / 512 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. E-business is a comprehensive textbook designed to meet the needs of students of post graduate management programmes. It integrates e-commerce with strategic aspects of e-business and illustrates them through numerous examples, exhibits, figures, and case studies.
The book covers different aspects of e-business including e-business strategies, various e-business models and life cycle, business intelligence and knowledge management in Indian and global context. It also covers setting up of e-business and its management and techno-managerial aspects of running e-business. The book is... E-business is a comprehensive textbook designed to meet the needs of students of post graduate management programmes. It integrates e-commerce with st...
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cena:
122,25 |
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Global Marketing: Practical Insights and International Analysis
ISBN: 9781446252642 / Angielski / Miękka / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world c...
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cena:
347,74 |
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Global Marketing: Practical Insights and International Analysis
ISBN: 9781446252635 / Angielski / Twarda / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world c...
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cena:
999,14 |
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Content Revolution: Communicate What You Stand for by Telling a Better Story
ISBN: 9781907794872 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition, is the answer to longevity? The old marketing way is dead, where we were encouraged to spend more on advertising and to be seen. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses are the stories that we tell. This isn t a book based on old theories, creating marketing plans, Maslow s Hierarchy Of Needs and looking at... Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do busines... |
cena:
77,28 |
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Ultimate Guide To Network Marketing: How to double your income, work part time and become financially independent
ISBN: 9781500721657 / Angielski / Miękka / 132 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is the book that is taking the network marketing industry by storm. If you could only buy one book on network marketing, then this would be it. Discover cutting edge strategies and tips on how to build a successful network marketing business, specifically designed for the Internet age. There has never been a better time in history to own your own network marketing business and Nathan takes you step by step, from beginner to becoming a successful business owner. Inside you will learn: * How to use the Internet to get people calling you...this alone is worth 100x the price of this book *...
This is the book that is taking the network marketing industry by storm. If you could only buy one book on network marketing, then this would be it. D...
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cena:
40,43 |
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Successful International New Product Launches in the Consumer Goods Industry
ISBN: 9783643903839 / Angielski / Miękka / 306 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Successful international new product launches offer companies a great opportunity for sustained growth and long-term survival, but these launches also present firms with a multitude of barriers. Additionally, a high rate of new products being launched internationally end up failing, oftentimes resulting in serious consequences. What are the underlying causes? And, what are the keys necessary to best achieve success? Based on a comprehensive overview of the barriers to international new product launches, this thesis offers appropriate detailed measures to effectively and efficiently overcome...
Successful international new product launches offer companies a great opportunity for sustained growth and long-term survival, but these launches also...
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cena:
180,44 |
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The Reinvention of Marketing
ISBN: 9781942324003 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of marketing" is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world increasingly defined by social media, mobility, analytics, "big data," return-on-investment, and the need for global growth. Learn from these extraordinary individuals who are reinventing contemporary concepts of marketing: Morten Albaek, CMO and Group SVP for Global Marketing, Communication & Corporate...
The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of m...
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cena:
64,52 |
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The Reinvention of Marketing
ISBN: 9781942324027 / Angielski / Twarda / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. -The reinvention of marketing- is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world increasingly defined by social media, mobility, analytics, -big data, - return-on-investment, and the need for global growth. Learn from these extraordinary individuals who are reinventing contemporary concepts of marketing: Morten Albaek, CMO and Group SVP for Global Marketing, Communication & Corporate...
The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. -The reinvention of m...
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cena:
107,68 |
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L O L: From Homeless to Multimillion-Dollar Global Business Leader
ISBN: 9780977189113 / Angielski / Miękka / 274 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Growing up a poor girl in the heartland of America isn't easy, but as a lifelong dreamer and optimist, a young Christy Dreiling became determined to make a good life for herself and her family. From a humble beginning and hunger to a series of bad marriages, as Christy's mother made tough choices, and noble choices, in order to support her daughters, against all odds Christy forged a path to success, from becoming Miss Kansas Teen USA, to an actress, and eventually, a prominent businesswoman. Her remarkable journey details the role models, friendships, love, and passion for service that would...
Growing up a poor girl in the heartland of America isn't easy, but as a lifelong dreamer and optimist, a young Christy Dreiling became determined to m...
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cena:
68,59 |
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Creating Freedom: What You Need to Know to be Successful in Network Marketing
ISBN: 9781499304978 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
60,49 |
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Export international de marchandises : Optimisation du processus d export des marchandises par voie routière
ISBN: 9783838147192 / Francuski / Miękka / 136 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dans le cadre de la modernisation du transport routier de marchandises, et l'amA(c)lioration de la compA(c)titivitA(c) marocaine dans le commerce international, le gouvernement marocain a prA(c)sentA(c) en mai 2010, plusieurs plans d'actions dans le cadre de la stratA(c)gie nationale de la compA(c)titivitA(c) logistique. NA(c)anmoins, les mesures entreprises dans le cadre de cette rA(c)forme n'ont pas permis de rA(c)aliser pleinement les rA(c)sultats escomptA(c)s. Le secteur souffre toujours d'un certain nombre de handicaps qui amenuisent sa compA(c)titivitA(c) et affaiblissent son...
Dans le cadre de la modernisation du transport routier de marchandises, et l'amA(c)lioration de la compA(c)titivitA(c) marocaine dans le commerce inte...
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cena:
366,33 |
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Marketing
ISBN: 9781137348241 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner. Marketing is an ideal text for students of all levels coming to the subject for first time.
Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner. Marketing is an...
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cena:
128,84 |
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Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications
ISBN: 9781137525932 / Angielski / Twarda / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value through innovation and organizational change.
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domes...
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cena:
402,53 |
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Content Marketing Made Easy: Why You Need it / How to Do it
ISBN: 9781988058030 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Susan Crossman, marketing expert and author of several critically acclaimed books, offers clear, easy-to-follow advice to make anyone - even a complete novice - a content-marketing pro in no time... great tips and techniques to give you the edge you need." - Michael Davie, author, Winning Ways
We are moving towards a world where a huge percentage of business is done online and if you are not playing in that field, eventually you aren't going to have a business... the revolution has only just begun... the only constant in our world is change itself... Pretending these changes aren't... "Susan Crossman, marketing expert and author of several critically acclaimed books, offers clear, easy-to-follow advice to make anyone - even a comple...
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cena:
153,95 |
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Content Marketing Made Easy: Why You Need It / How To Do It
ISBN: 9781988058023 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Susan Crossman, marketing expert and author of several critically acclaimed books, offers clear, easy-to-follow advice to make anyone - even a complete novice - a content-marketing pro in no time... great tips and techniques to give you the edge you need." - Michael Davie, author, Winning Ways
We are moving towards a world where a huge percentage of business is done online and if you are not playing in that field, eventually you aren't going to have a business... the revolution has only just begun... the only constant in our world is change itself... Pretending these changes aren't... "Susan Crossman, marketing expert and author of several critically acclaimed books, offers clear, easy-to-follow advice to make anyone - even a comple...
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cena:
96,15 |
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The Case for Network Marketing: One of the World's Most Misunderstood Businesses Made Simple
ISBN: 9781613398067 / Angielski / Miękka / 48 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
30,79 |
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Brand Management in a Week: How to Be a Successful Brand Manager in Seven Simple Steps
ISBN: 9781473627550 / Angielski / Miękka / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Brand management just got easier
Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their competitors and inspires advocacy from all stakeholders. Building a strong brand takes much more than a week: it requires an on-going commitment to excellence. This updated second... Brand management just got easier
Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a c... |
cena:
56,66 |
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International Retail Marketing: A Case Study Approach
ISBN: 9781138171084 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international...
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a ...
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cena:
953,77 |
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