» książki » Business & Economics - International - Marketing
topmenu
 |
Merriam's Guide to Naming
ISBN: 9780982082935 / Angielski / Miękka / 122 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. Inside, you will find: - What worked for the world's biggest brands - The key criteria of a great name - What common advice is nonsense that you should avoid - How to create, evaluate and implement your name - Navigate past the stumbling blocks that waste your tme and cost you money - Dealing with the challenge of domain names -...
Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that help you get p...
|
cena:
57,61 |
 |
Powers of Persuasion: The Inside Story of British Advertising: 1951-2000
ISBN: 9780199228010 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. During the second half of the 20th century advertising in Britain led the world. In those years advertising boosted economic growth and peoples' affluence. It reached its peak as a proportion of the Gross National Product and increasingly came to touch upon almost every aspect of every individual's life. At the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence--and often succeeded.
Yet no history of British advertising covering this heady period has previously been published. During the... During the second half of the 20th century advertising in Britain led the world. In those years advertising boosted economic growth and peoples' afflu...
|
cena:
115,29 |
 |
Market-Driven Management: Strategic and Operational Marketing
ISBN: 9780230276024 / Angielski / Miękka / 624 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Market-Driven Management challenges the traditional concept of the 4Ps and the "functional" role of marketing departments. The authors enlarge the market definition to embrace the key market players operating not only in the traditional global market, but also in the global electronic market. In addition they explore: managing one-to-one relationships with customers, through CRM tools now available thanks to developments in information technology; brand management; and the emergence of new values, aiming at sustainable development within a market economy.
With its unique... Market-Driven Management challenges the traditional concept of the 4Ps and the "functional" role of marketing departments. The authors enlarg...
|
cena:
367,28 |
 |
Counter Strategies in Global Markets
ISBN: 9780230301313 / Angielski / Twarda / 171 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.
Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable...
|
cena:
201,24 |
 |
Building Brand Value the Playboy Way
ISBN: 9780230577893 / Angielski / Twarda / 212 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With $8000 and a dream to create a men's lifestyle magazine that he would like to read, Hugh Hefner put together the first issue of Playboy magazine on his kitchen table. Over half a century later, Playboy has grown to become one of most well known brands in the world, and Hefner remains the face of the brand and the ultimate brand champion.
Susan Gunelius uncovers how a brand associated with sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. For over 50 years, Hugh Hefner has lived the Playboy brand promise, and... With $8000 and a dream to create a men's lifestyle magazine that he would like to read, Hugh Hefner put together the first issue of Playboy magazine o...
|
cena:
201,24 |
 |
The 22 Immutable Laws Of Branding
ISBN: 9781861976055 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book...
|
cena:
56,66 |
 |
Multinational Enterprises and Government Intervention (Rle International Business)
ISBN: 9780415752114 / Angielski / Miękka / 142 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Government intervention can reduce the profits of multinational enterprises. These interventions also increase uncertainty and risk and distort trading and intra-firm sourcing patterns. The focus of this book is a corporate survival plan that describes how a multinational can monitor its exposure to intervention and then seek to reduce it. It reports on the successes and failures of firms as they implement various global management systems and recommends a general strategy.
Government intervention can reduce the profits of multinational enterprises. These interventions also increase uncertainty and risk and distort tradin...
|
cena:
225,25 |
 |
The Evolution of Integrated Marketing Communications: The Customer-Driven Marketplace
ISBN: 9781138008946 / Angielski / Miękka / 136 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have... This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC)... |
cena:
288,66 |
 |
The Future of Marketing: Critical 21st Century Perspectives
ISBN: 9780333992869 / Angielski / Twarda / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text is not about "what marketing is", rather it gives comments, views, positive statements, criticisms and doubts from authors, concerning marketing and its role within business and as an academic subject in the 21st century.
This text is not about "what marketing is", rather it gives comments, views, positive statements, criticisms and doubts from authors, concerning marke...
|
cena:
402,53 |
 |
Loyalty Schemes in Retailing: A Comparison of Stand-Alone and Multi-Partner Programs
ISBN: 9783631638804 / Angielski / Miękka / 291 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews were conducted with loyalty executives and a survey was carried out with 1,150 German customers of two fuel station chains. Stand-alone programs were found to outperform multi-partner schemes in their ability to trigger behavioral loyalty (e.g. share-of-wallet), attitudinal loyalty, and positive...
To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition,...
|
cena:
414,41 |
 |
Luxury Brands in Emerging Markets
ISBN: 9781137330529 / Angielski / Twarda / 214 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury br...
|
cena:
563,56 |
 |
Poles Apart - Challenges for Business in the Digital Age
ISBN: 9781780925752 / Angielski / Miękka / 100 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The internet gives us access to the whole world to build business. But many SMEs are Poles Apart: sitting in the cold, and missing out on the huge potential that the online space can offer. This is as true for the smallest businesses in the country as it is for large established organisations, where employees themselves are Poles Apart and the clash of cultures is causing turbulence. So, are you a Penguin or a Polar Bear? What skills do you need, and what risks do you face, to make the journey to warmer climes?
The internet gives us access to the whole world to build business. But many SMEs are Poles Apart: sitting in the cold, and missing out on the huge pot...
|
cena:
42,95 |
 |
The Influence of Culture in the World of Business
ISBN: 9783631549728 / Angielski / Miękka / 514 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In a globalized economy the importance of intercultural competence is undeniable because culture manifests itself in thinking patterns, decision making processes, behavioral norms as well as beliefs and values. Without an understanding of how culture influences human behavior, misunderstandings are preprogrammed. That is why an understanding of culture has become indispensable in today s global economy. The contributing authors of this volume are all acknowledged experts in the field of intercultural communication. They offer explanations as to how intercultural communication influences,...
In a globalized economy the importance of intercultural competence is undeniable because culture manifests itself in thinking patterns, decision makin...
|
cena:
542,49 |
 |
Diffusion of Renewable Energy Technologies: Private Sector Perspectives on Emerging Markets
ISBN: 9783631644447 / Angielski / Twarda / 102 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. By analysing the context of emerging and developing countries, the author explores the private sector perspective on renewable energy diffusion. The evaluation of two technology case studies, namely wind farms (grid-connected renewable energy) and solar home systems (off-grid renewable energy), reveals the perspectives of highly experienced early adopters. Thereby, qualitative and quantitative data sources including innovative methods such as conjoint analysis are combined. A key finding is that private sector perspectives, especially of early adopters, are highly relevant for policy makers...
By analysing the context of emerging and developing countries, the author explores the private sector perspective on renewable energy diffusion. The e...
|
cena:
155,28 |
 |
Bulletproof Branding
ISBN: 9780985414825 / Angielski / Miękka / 172 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Everyone wants loyal, raving customers. But how to you build loyalty-and create brand influence - when traditional advertising and marketing strategies don't work? How can you create real engagement - where your URL matches up with IRL (that's "in real life")? Here's the book that shows you how to build and influence a new kind of conversation - taking your message beyond the likes, tweets and pokes, with a strategic guidebook to branding in the digital age. Learn how to match your message to your market, create new types of engagement, and inspire every division within your organization....
Everyone wants loyal, raving customers. But how to you build loyalty-and create brand influence - when traditional advertising and marketing strategie...
|
cena:
65,32 |
 |
Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity
ISBN: 9781137444295 / Angielski / Twarda / 185 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about...
|
cena:
201,24 |
 |
Your Branding Edge: How Personal Branding Can Turbocharge Your Career
ISBN: 9780990735809 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Transform your mundane job into a powerful, soul-satisfying career! Land that dream job, get a well-deserved promotion, and do work that means something by leveraging what is unique about YOU. Your Branding Edge gives step-by-step instructions to build a plan that will maximize your potential and help you achieve greater business success right now!
Transform your mundane job into a powerful, soul-satisfying career! Land that dream job, get a well-deserved promotion, and do work that means somethi...
|
cena:
57,61 |
 |
Visualizing Culture: Analyzing the Cultural Aesthetics of the Web
ISBN: 9781433122224 / Angielski / Miękka / 198 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In an increasingly global society, the ability to identify a culture's visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design best practices and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns - a pattern language - by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a...
In an increasingly global society, the ability to identify a culture's visual aesthetics helps us localize messages for better understanding and reson...
|
cena:
212,28 |
 |
Visualizing Culture: Analyzing the Cultural Aesthetics of the Web
ISBN: 9781433122231 / Angielski / Twarda / 198 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In an increasingly global society, the ability to identify a culture s visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design -best practices- and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns a -pattern language- by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a...
In an increasingly global society, the ability to identify a culture s visual aesthetics helps us localize messages for better understanding and reson...
|
cena:
842,52 |
 |
Cases on Branding Strategies and Product Development: Successes and Pitfalls
ISBN: 9781466673939 / Angielski / Twarda / 472 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--
"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--
|
cena:
999,40 |
Czytaj nas na:
Zobacz: Księgarnia Czeska | Wydawnictwo Książkowe Klimaty | Mapa strony | Lista autorów
KrainaKsiazek.PL - Księgarnia Internetowa
KrainaKsiazek.PL - Księgarnia Internetowa
