Sensory Marketing

ISBN-13: 9781526423252 / Angielski / Miękka / 2020 / 240 str.

Bertil Hulten

Opis

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.