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الارتـقــاء بتـجـربــة &
ISBN: 9788196488376 / Arabski / Miękka / 114 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
64,52 |
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Trade Show Marketing: 參展行銷
ISBN: 9781647844295 / Chiński / Miękka / 346 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
261,32 |
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营销关键
ISBN: 9781803771281 / Chiński / Miękka / 322 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
96,03 |
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Er Leiden Vele Wegen Naar Het Buitenland
ISBN: 9789081077675 / Holenderski / Miękka / 94 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Er leiden vele wegen naar het buitenland. Maar welke wegen voeren de ondernemer naar de juiste bestemming? Ofwel: Wat zijn de factoren die internationaal zakendoen tot een succes maken? En welke belemmeringen staan dat succes in de praktijk zo vaak in de weg? Dat zijn de belangrijkste vragen die in dit boek helder worden beantwoord.
Er leiden vele wegen naar het buitenland. Maar welke wegen voeren de ondernemer naar de juiste bestemming? Ofwel: Wat zijn de factoren die internation...
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cena:
40,31 |
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Capital Markets and Corporate Governance in Japan, Germany and the United States: Organizational Response to Market Inefficiencies
ISBN: 9780415171885 / Angielski / Twarda / 212 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Why did financial keiretsu develop in Japan, but not in Germany and the United States? Why is bank intermediation more dominant in Germany and Japan than in the United States? What are the advantages and disadvantages of each system?
Capital Markets and Corporate Governance in Japan, Germany and the United States answers these and related questions. Helmut Dietl explains capital market intermediation, holding companies, multidivisional organizations, financial keiretsu, and LBO associations as organizational responses to capital market inefficiencies. Country-specific responses... Why did financial keiretsu develop in Japan, but not in Germany and the United States? Why is bank intermediation more dominant in Germany and Japan t...
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cena:
763,79 |
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Brands: The Logos of the Global Economy
ISBN: 9780415251822 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they?
The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand Illustrated with many examples, the book argues that brands: * mediate the supply and demand of products and services in a global economy * frame the activities of the market by functioning as an... Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they?
The brand, t... |
cena:
763,79 |
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Global Account Management: Creating Value
ISBN: 9780470848920 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin, personalized, and containing information only on the features you have selected in the language you speak, it is the result of a year's collaboration with Xerox that has radically improved the product and decimated costs. It is just one example of the new organizational structures and processes being developed at leading companies to serve the global marketplace. As firms realize that dealing with global customers is not simply an extension of key account management, their most common response...
If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin, personalized, and containing information only on t...
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cena:
222,99 |
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International Marketing: Consuming Globally, Thinking Locally
ISBN: 9780471897446 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). He includes numerous examples throughout the text that describe the experiences of both SMEs and MNCs. Examples and case studies are provided that illustrate situations faced by marketers in the international marketplace e.g. market entry decisions,...
International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international m...
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cena:
264,27 |
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Global E-Commerce: Impacts of National Environment and Policy
ISBN: 9780521848220 / Angielski / Twarda / 468 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the...
Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet...
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cena:
613,18 |
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A Practical Guide to French Business
ISBN: 9780595264629 / Angielski / Miękka / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
68,99 |
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Principles of International Physical Distribution
ISBN: 9780631191698 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is a concise and authoritative guide to all current procedures regarding the movement of goods internationally.
This is a concise and authoritative guide to all current procedures regarding the movement of goods internationally.
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cena:
155,56 |
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The Handbook of International Marketing Communications
ISBN: 9780631200918 / Angielski / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.
This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.
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cena:
157,64 |
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Internal Marketing: Tools and Concepts for Customer-Focused Management
ISBN: 9780750648387 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up...
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and p...
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cena:
261,11 |
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International Retail Marketing
ISBN: 9780750657488 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This title combines a broad thematic overview of the key issues concerning international retail marketing with a series of case studies presenting examples of industry pratice from various organizations and sectors.
This title combines a broad thematic overview of the key issues concerning international retail marketing with a series of case studies presenting exa...
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cena:
270,97 |
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International Hospitality Management: Concepts and Cases
ISBN: 9780750666756 / Angielski / Miękka / 396 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. International Hospitality Management: concepts and cases brings together the latest developments in global hospitality operations with contemporary management principles. It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context. International Hospitality Management is designed to instil a greater awareness of the cultural factors influencing the strategies and performances of hospitality organization. This approach focuses on a... International Hospitality Management: concepts and cases brings together the latest developments in global hospitality operations w... |
cena:
295,61 |
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International Business: A Global Perspective
ISBN: 9780750679831 / Angielski / Miękka / 722 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the USA angle, going on to address IB issues from other countries perspectives, what we call the Reverse Perspective. The authors interview business executives and politicians from a number of countries including the USA, Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, and...
Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business worl...
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cena:
354,74 |
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Globalization, the Multinational Firm, and Emerging Economies
ISBN: 9780762306695 / Angielski / Twarda / 412 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Hardbound. This volume provides a selection of the top papers that were presented at an international conference held in Cesme, Turkey in May 1998.
Hardbound. This volume provides a selection of the top papers that were presented at an international conference held in Cesme, Turkey in May 1998.
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cena:
1001,74 |
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Reassessing the Internationalization of the Firm
ISBN: 9780762307951 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Reassessing the Internationalization of the Firm.
Reassessing the Internationalization of the Firm.
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cena:
960,86 |
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Transcultural Management: A New Approach for Global Organizations
ISBN: 9780787903237 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A framework for transforming business cultural clashes into cultural synergy.
As the global economy continues to expand, the need for cross-cultural understanding is a key component to business success. In the U.S. and Japan alone, more than two million business people are directly involved in cross-cultural business situations. Atsushi Funakawa, a native of Japan who has studied and worked extensively in both the U.S. and Japan, outlines his innovative model for managing people across cultures. This comprehensive guide shows how the two cultures have very different... A framework for transforming business cultural clashes into cultural synergy.
As the global economy continues to expand, the need for cro... |
cena:
259,35 |
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Entry Strategies for International Markets
ISBN: 9780787945718 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Sage Advice on Going Global
Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets.... Sage Advice on Going Global
Root's perspective is extremely insightful, and clearly the work of one who knows his topics from pers... |
cena:
220,45 |
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