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Trade Show Marketing: 參展行銷
ISBN: 9781647844295 / Chiński / Miękka / 346 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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261,32 zł |
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96,03 zł |
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Secrets of Success in Brand Licensing
ISBN: 9781780920733 / Chiński / Miękka / 206 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Chinese Language Version - Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, getting it RIGHT has never been so important. Secrets of $uccess in Brand Licensing is written by Brand...
Chinese Language Version - Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector...
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150,43 zł |
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Er Leiden Vele Wegen Naar Het Buitenland
ISBN: 9789081077675 / Holenderski / Miękka / 94 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Er leiden vele wegen naar het buitenland. Maar welke wegen voeren de ondernemer naar de juiste bestemming? Ofwel: Wat zijn de factoren die internationaal zakendoen tot een succes maken? En welke belemmeringen staan dat succes in de praktijk zo vaak in de weg? Dat zijn de belangrijkste vragen die in dit boek helder worden beantwoord.
Er leiden vele wegen naar het buitenland. Maar welke wegen voeren de ondernemer naar de juiste bestemming? Ofwel: Wat zijn de factoren die internation...
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40,31 zł |
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Capital Markets and Corporate Governance in Japan, Germany and the United States: Organizational Response to Market Inefficiencies
ISBN: 9780415171885 / Angielski / Twarda / 212 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Why did financial keiretsu develop in Japan, but not in Germany and the United States? Why is bank intermediation more dominant in Germany and Japan than in the United States? What are the advantages and disadvantages of each system?
Capital Markets and Corporate Governance in Japan, Germany and the United States answers these and related questions. Helmut Dietl explains capital market intermediation, holding companies, multidivisional organizations, financial keiretsu, and LBO associations as organizational responses to capital market inefficiencies. Country-specific responses... Why did financial keiretsu develop in Japan, but not in Germany and the United States? Why is bank intermediation more dominant in Germany and Japan t...
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cena:
707,28 zł |
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Brands: The Logos of the Global Economy
ISBN: 9780415251822 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they?
The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand Illustrated with many examples, the book argues that brands: * mediate the supply and demand of products and services in a global economy * frame the activities of the market by functioning as an... Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they?
The brand, t... |
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707,28 zł |
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Global Account Management: Creating Value
ISBN: 9780470848920 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin, personalized, and containing information only on the features you have selected in the language you speak, it is the result of a year's collaboration with Xerox that has radically improved the product and decimated costs. It is just one example of the new organizational structures and processes being developed at leading companies to serve the global marketplace. As firms realize that dealing with global customers is not simply an extension of key account management, their most common response...
If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin, personalized, and containing information only on t...
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220,73 zł |
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International Marketing: Consuming Globally, Thinking Locally
ISBN: 9780471897446 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). He includes numerous examples throughout the text that describe the experiences of both SMEs and MNCs. Examples and case studies are provided that illustrate situations faced by marketers in the international marketplace e.g. market entry decisions,...
International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international m...
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261,61 zł |
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Global E-Commerce: Impacts of National Environment and Policy
ISBN: 9780521848220 / Angielski / Twarda / 468 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the...
Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet...
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cena:
607,04 zł |
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A Practical Guide to French Business
ISBN: 9780595264629 / Angielski / Miękka / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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68,99 zł |
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Principles of International Physical Distribution
ISBN: 9780631191698 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is a concise and authoritative guide to all current procedures regarding the movement of goods internationally.
This is a concise and authoritative guide to all current procedures regarding the movement of goods internationally.
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153,98 zł |
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The Handbook of International Marketing Communications
ISBN: 9780631200918 / Angielski / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.
This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.
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156,04 zł |
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Internal Marketing: Tools and Concepts for Customer-Focused Management
ISBN: 9780750648387 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up...
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and p...
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243,84 zł |
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International Retail Marketing
ISBN: 9780750657488 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This title combines a broad thematic overview of the key issues concerning international retail marketing with a series of case studies presenting examples of industry pratice from various organizations and sectors.
This title combines a broad thematic overview of the key issues concerning international retail marketing with a series of case studies presenting exa...
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253,60 zł |
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Globalization, the Multinational Firm, and Emerging Economies
ISBN: 9780762306695 / Angielski / Twarda / 412 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Hardbound. This volume provides a selection of the top papers that were presented at an international conference held in Cesme, Turkey in May 1998.
Hardbound. This volume provides a selection of the top papers that were presented at an international conference held in Cesme, Turkey in May 1998.
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1001,74 zł |
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Reassessing the Internationalization of the Firm
ISBN: 9780762307951 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Reassessing the Internationalization of the Firm.
Reassessing the Internationalization of the Firm.
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cena:
960,86 zł |
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Transcultural Management: A New Approach for Global Organizations
ISBN: 9780787903237 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A framework for transforming business cultural clashes into cultural synergy.
As the global economy continues to expand, the need for cross-cultural understanding is a key component to business success. In the U.S. and Japan alone, more than two million business people are directly involved in cross-cultural business situations. Atsushi Funakawa, a native of Japan who has studied and worked extensively in both the U.S. and Japan, outlines his innovative model for managing people across cultures. This comprehensive guide shows how the two cultures have very different... A framework for transforming business cultural clashes into cultural synergy.
As the global economy continues to expand, the need for cro... |
cena:
256,73 zł |
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Entry Strategies for International Markets
ISBN: 9780787945718 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Sage Advice on Going Global
Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets.... Sage Advice on Going Global
Root's perspective is extremely insightful, and clearly the work of one who knows his topics from pers... |
cena:
218,22 zł |
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Leveraging Japan: Marketing to the New Asia
ISBN: 9780787946630 / Angielski / Twarda / 356 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the...
Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit thi...
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cena:
172,94 zł |
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Handbook of Cross-Cultural Marketing
ISBN: 9780789001542 / Angielski / Twarda / 392 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures.Designed to assist both American and foreign companies, Handbook of...
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's l...
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cena:
658,50 zł |
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