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Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues
ISBN: 9781032412238 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
224,78 |
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Trucker Transporter Cargo Transport YouTube Marketing Strategy: Transportation Solutions to Free Advertising Online Presence & Small Business Grants
ISBN: 9781520666174 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
43,42 |
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The 90-Minute Value Prop Audit: The Brutally Honest Truth About What's Costing You Customers, Deals and Profits.
ISBN: 9780981912660 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
78,96 |
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The Sage Handbook of Industrial Marketing
ISBN: 9781036201272 / Angielski / Twarda / 664 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
659,85 |
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Business Relationships and Networks: Disruption, Crises and Rapid Responses
ISBN: 9781032985596 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
757,61 |
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Pimps, Prostitutes and Other Corporate Misfits
ISBN: 9781806234691 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
50,62 |
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The Marketing of Industrial Products
ISBN: 9781032874944 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
156,36 |
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The Assessment of Industrial Markets
ISBN: 9781032878584 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
156,36 |
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Pharma Archetypes: The Science of Meaningful Healthcare Marketing
ISBN: 9789347311390 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
125,09 |
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SEO Mastery Playbook: Next-Gen Tools & Strategies, AI-Powered Future of Search for Winning in AI Era
ISBN: 9789373109350 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
203,51 |
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The End of Marketing as We Know It
ISBN: 9780887309830 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century. Zyman explores... Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marke... |
cena:
64,04 |
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Ethical Issues in International Marketing
ISBN: 9781560247357 / Angielski / Twarda / 136 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Ethical Issues in International Marketing is a valuable resource for readers'increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for greater ethical behavior in the international marketing arena. It provides illustrations to give readers...
Ethical Issues in International Marketing is a valuable resource for readers'increasing need for knowledge of this important area. In recent years, et...
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cena:
830,92 |
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The Platinum Rule for Trade Show Mastery: The Expert Exhibitor's Guide to Profit-Producing Trade Shows and Corporate Events
ISBN: 9781600373299 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Increase Profits and Reduce Stress in your Trade Shows and Corporate Events! A few short years ago, there was little need for this book. However, the trade show and event marketplace has drastically changed. Shows and events used to be "a cost of doing business" but are now considered an investment that adds to or subtracts from the bottom line. Today, exhibit and event managers deal with the pressure of shrinking budgets and higher expectations. "R.O.I." is the corporate buzzword for "Show me the money!" So ask yourself this question: "Can I show anyone the money for my trade show...
Increase Profits and Reduce Stress in your Trade Shows and Corporate Events! A few short years ago, there was little need for this book. However, the ...
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cena:
75,20 |
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Billboard Advertising for Know-It-Alls
ISBN: 9781599862217 / Angielski / Miękka / 52 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Billboard Advertising for Know-It-Alls is a reference guide to help readers understand the use of billboards and similar signage in advertising campaigns. Billboards are widey used in advertising messages related to political campaigns, product marketing and for non-profit causes. Three types of signs are covered in this book including traditional billboards, mechanical billboards and newer types including digital and mobile billboards. This publication also focuses on important issues related to using a billboard including effectiveness, placement, visual concerns, related environmental...
Billboard Advertising for Know-It-Alls is a reference guide to help readers understand the use of billboards and similar signage in advertising campai...
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cena:
59,02 |
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The Pricing and Profit Playbook
ISBN: 9780989723800 / Angielski / Twarda / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
147,56 |
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The New Role of Regional Management
ISBN: 9780230538757 / Angielski / Twarda / 301 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It ...
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cena:
402,53 |
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Business Intelligence: The Effectiveness of Strategic Intelligence and Its Impact on the Performance of Organizations
ISBN: 9781848211148 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Following a long process of qualitative, quantitative, and empirical research next to Strategic Intelligence (SI) experts and large companies, this book proposes a way to improve SI and its impact on the performance of an organization. From an exploration, description and evaluation model of SI, a measurement tool in two parts has been built. For all kind of firms and all advancement levels of SI, it explains the construction of a control panel which can be used to pilot SI and its impact on the performance of an organization.
Following a long process of qualitative, quantitative, and empirical research next to Strategic Intelligence (SI) experts and large companies, this bo...
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cena:
679,15 |
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Molding for Profit: The Injection Molding Business in the 21st Century
ISBN: 9781906479077 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
464,34 |
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Marketing High Technology
ISBN: 9781451697582 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies -- and win.
Blunt, pithy, and knowledgeable, Davidow draws on his successful... Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view...
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cena:
60,27 |
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Light Manufacturing in Zambia: Job Creation and Prosperity in a Resource-Based Economy
ISBN: 9780821399354 / Angielski / Miękka / 107 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. While Zambia's recent growth has been impressive, it has not been accompanied with adequate job creation. To be sustainable and to create productive employment for its people, growth needs to be accompanied by structural transformation. Such transformation entails a growing share of manufacturing output in the economy. Light Manufacturing in Zambia shows that Zambia has the potential to become regionally competitive in several light manufacturing subsectors by leveraging its comparative advantage in natural resource industries such as agriculture, livestock, and forestry. Light Manufacturing...
While Zambia's recent growth has been impressive, it has not been accompanied with adequate job creation. To be sustainable and to create productive e...
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cena:
102,60 |
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