Kategoria BISAC: Business & Economics >> Management Science

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise-from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and...

This book analyzes a range of new developments in various fields concerning the concepts of chaos and complexity theory. The proceedings of the 7th International Symposium on Chaos, Complexity and Leadership feature newly developed concepts involving various research methodologies for identifying chaos and complexity in different fields of the sciences and leadership. In addition, it explores chaotic and complex systems from all fields of knowledge in order to stake a claim of prevalence of compatibility between knowledge fields. Particular emphasis is placed on exploring non-linearity in...

This book gathers selected high-quality papers presented at the 31^st European Conference on Operational Research, which was held in Athens, Greece on June 11-14, 2021.

It highlights the latest advances in the application of operations research (OR) to technology-driven areas in business, finance, and economics, covering both theoretical and methodological developments, as well as real-world case studies. It also explores the connections between OR and other analytical disciplines, such as soft computing and...

This book offers a comprehensive look at the current literatures and research based on empirical data from across different countries in Africa. It focuses on the work of leading scholars of management in and around Africa and the African Context, exploring whether we can at this point refer to 'African Management' as an emerging and distinct stream in the scholarly discourse in management. The main themes are macro and micro issues of Management in Africa, each chapter illustrating the historical or traditional view of Management in Africa versus the newer western business management...

The book provides a thorough review of current food safety and sanitation information with practical applications of current research findings included. The book surveys and examines the prevailing research and applications and reviews specific operational issues such as power or water emergencies. It also covers food safety and sanitation in various environments, such as restaurants, schools, and fairs and festivals. It is multidisciplinary in that it comprises culinary, hospitality, microbiology, and operations analysis.

Topics include:

• Importance of food safety in...

Individual adaptability to changes at work refers to an individual's response to new demands or ill-defined problems created by uncertainty, complexity, mergers, and any rapid change in the work situation. Today, one of the key factors for an individual's success is said to be adaptability. In the past two decades there has been increasing interest in the research on individual adaptability, and this is one of the first academic volumes to look at this important topic. Specific contexts examined include work-family conflict, retirement, career management and intercultural interaction at...

Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strategic winery tourism development to winery tasting room management.

With chapters written by academic researchers and winery industry professionals, the purpose of the book is to explore the theoretical foundations of winery tourism and winery...