This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries.

This book features the latest research in the area of immersive technologies as presented at the 7thInternational Extended Reality (XR) Conference, held in Lisbon, Portugal in 2022.Bridging the gap between academia and industry, it showcases the latest advances in augmented reality (AR), virtual reality (VR), extended reality (XR) and metaverse and their applications in various sectors such as business, marketing, retail, education, healthcare, tourism, events, fashion, entertainment, and gaming.The volume gathers selected research papers by prominent AR, VR, XR and metaverse scholars from...