Kategoria BISAC: Business & Economics >> Management Science

Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research.

In this edited volume, authors explore and develop principles, models and other theoretical and practical concepts to develop better guidance on how to adapt business models using new technologies such as AI, cloud computing,...

Information systems research (IS) is an exciting multidisciplinary area that links the rapidly changing technology of information (or communications and information technology, ICT) to the business and social environment. Lately, the discourse surrounding information and systems has leaped into the consciousness of the public in unprecedented ways through the rise of social media, the Internet of Things (IoT), 'fake news' and the weaponization of information, to name a few. Unfortunately, it has been felt that these developments are overtaking the ability of the IS field to address them,...

The Enterprise Architecture Management (EAM) discipline deals with the alignment of business and information systems architectures. While EAM has long been regarded as a discipline for IT managers, this book takes a different stance: It explains how top executives can use EAM to leverage their strategic planning and controlling processes, as well as how it can contribute to their sustainable competitive advantage. Based on the analysis of best practices from eight leading European companies from various industries, the book presents the crucial elements of successful EAM. It outlines what...

This book focuses on how businesses manage organizational innovation processes. It explores the innovative policies and practices that organizations need to develop to allow them to be successful in this digital age. These policies will be based on key resources such as research and development and human resources and need to enable companies to respond to challenges they may face due to the digital economy. It explains how organizational innovation can be used to improve business’s development, performance, conduct and outcomes.

Contributing to stimulate the growth and...