Kategoria BISAC: Business & Economics >> Management Science

This book explores the possibility of integrating design thinking into today’s technical contexts. Despite the popularity of design thinking in research and practice, this area is still too often treated in isolation without a clear, consistent connection to the world of software development.

The book presents design thinking approaches and experiences that can facilitate the development of software-intensive products and services. It argues that design thinking and related software engineering practices, including requirements engineering and user-centric design (UX) approaches,...

This book highlights the opportunities and risks of digitalization and digital transformation for our global economy at both the micro and macro level. Experts from various fields, presenting both scientific and practice-oriented perspectives, identify and critically analyse areas of tension and development potential in connection with new business models and sustainability efforts in our society. It is divided into four parts, the first of which highlights new technological advances in areas such as blockchain, cryptocurrencies and fintechs, and discusses the challenges they pose for...

Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research.

In this edited volume, authors explore and develop principles, models and other theoretical and practical concepts to develop better guidance on how to adapt business models using new technologies such as AI, cloud computing,...

Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research.

In this edited volume, authors explore and develop principles, models and other theoretical and practical concepts to develop better guidance on how to adapt business models using new technologies such as AI, cloud computing,...

Information systems research (IS) is an exciting multidisciplinary area that links the rapidly changing technology of information (or communications and information technology, ICT) to the business and social environment. Lately, the discourse surrounding information and systems has leaped into the consciousness of the public in unprecedented ways through the rise of social media, the Internet of Things (IoT), 'fake news' and the weaponization of information, to name a few. Unfortunately, it has been felt that these developments are overtaking the ability of the IS field to address them,...