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International Marketing and Purchasing: From Marketing-mix to Relationships and Networks
ISBN: 9780762303182 / Angielski / Twarda / 356 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Hardbound. The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting.This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.
Hardbound. The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of inte...
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cena:
556,74 |
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The Quest for Exchange Rate Stability in the Next Millennium
ISBN: 9780762303205 / Angielski / Twarda / 230 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Hardbound. This book contains a collection of chapters discussing the issues involved in establishing a stable global exchange rate system. In doing so, the authors review the advantages and disadvantages of the various exchange rate regimes used throughout the world during the last fifty years, analyze the role of exchange rate systems in recent international financial crises and explore the probability of constructing a stable global arrangement in the next century.
Hardbound. This book contains a collection of chapters discussing the issues involved in establishing a stable global exchange rate system. In doing s...
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cena:
819,98 |
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Beyond the Numbers: Foreign Direct Investment in the United States
ISBN: 9780762303830 / Angielski / Twarda / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Hardbound. Foreign Direct Investment in the United States examines the factors that have motivated foreign firms to invest in the United States. Foreign direct investment (FDI) has changed from being a one-lane country road, handling a modest flow of financial traffic to a two-way superhighway carrying huge amounts of capital into, and out of, the country. There is an explaination regarding how this has all come about, through a multidimensional/multidisciplinary approach to the subject, applying both microeconomic and organizational theory. Cultural and political factors associated with FDI...
Hardbound. Foreign Direct Investment in the United States examines the factors that have motivated foreign firms to invest in the United States. Forei...
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cena:
500,03 |
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Colombia: An Opening Economy?
ISBN: 9780762304189 / Angielski / Twarda / 442 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Hardbound. Has the liberalization of the Colombian economy gone too far or not far enough? This second volume of studies on the Colombian economy seeks to shed some light on this difficult question. A variety of issues related to the economic opening or liberalization (commonly referred to as apertura) of Colombia are discussed. The authors' analysis not only improves our understanding of Colombia during a period of dramatic change but also may provide insight into the impact of liberalization throughout Latin America.
Hardbound. Has the liberalization of the Colombian economy gone too far or not far enough? This second volume of studies on the Colombian economy seek...
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cena:
794,35 |
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Advances in Pacific Basin Business, Economics, and Finance
ISBN: 9780762304424 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is the fourth volume in a series designed to be of interest to all those involved in the business, economic or financial affairs of the Pacific Basin.
This is the fourth volume in a series designed to be of interest to all those involved in the business, economic or financial affairs of the Pacific B...
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cena:
717,48 |
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Research in Banking and Finance
ISBN: 9780762308446 / Angielski / Twarda / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The second volume of the series contains a combination of theoretical and empirical studies of issues in financial economics, investments, and banking authored by leading researchers in the US and Europe. Topics examined include asset pricing, corporate governance, and dividend policy.
The second volume of the series contains a combination of theoretical and empirical studies of issues in financial economics, investments, and banking...
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cena:
891,72 |
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International Financial Systems and Stock Volatility: Issues and Remedies
ISBN: 9780762308552 / Angielski / Twarda / 396 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. At the beginning of the twenty-first century, the world financial markets, and institutions have new features, and are working in different environments and conditions. These are increasing the role of the financial sector in the world economy, integration of the financial markets and institutions, liberalization of related laws and regulations, increasing linkages between sub-segments of financial markets, computerizing of financial markets and institutions, and introducing new instruments and innovative derivatives. The majority of the above changes are considered positive developments in...
At the beginning of the twenty-first century, the world financial markets, and institutions have new features, and are working in different environmen...
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cena:
1030,10 |
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The New Institutionalism in Strategic Management
ISBN: 9780762309030 / Angielski / Twarda / 372 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. These papers explore the contemporary strategic management field. They examine how firms behave, why they are different, what limits their scope and what determines success and failure in international competition.
These papers explore the contemporary strategic management field. They examine how firms behave, why they are different, what limits their scope and w...
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cena:
520,65 |
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Managing Multinationals in a Knowledge Economy: Economics, Culture, and Human Resources
ISBN: 9780762310500 / Angielski / Twarda / 258 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume includes contributing chapters from authors based in Asia, Europe, and North America to examine an emerging topic in the international management field - managing multinationals in a knowledge economy. They were selected to reflect the influences of three key factors - economics, culture, and human resources - on managerial decisions that affect multinationals and their effective operations. Leading the volume is an invited article by John H. Dunning, "An Evolving Paradigm of the Economic Determinants of International Business Activity." It presents a comprehensive review of his...
This volume includes contributing chapters from authors based in Asia, Europe, and North America to examine an emerging topic in the international man...
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cena:
896,85 |
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Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries
ISBN: 9780762312863 / Angielski / Twarda / 388 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the "extended arm" of the exporter organisation. This volume of AIM analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and finally the dynamics of such relations. The volume should be seen as a continuation of a stream of literature that has emerged over the last five to ten years....
Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link b...
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cena:
768,73 |
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Progress in International Business Research
ISBN: 9780762312887 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book comprises of papers from the annual conference of the European International Business Academy, which was held in Oslo in December 2005 with the theme Landscapes and Mindscapes in a Globalizing World. The theme is an acknowledgement of the multifaceted attributes of today's international business. Few international business scholars would deny that both aspects are important and that the field must necessarily encompass both, but because our scholarship seldom treats them in tandem we are left with partial and isolated insights. To understand an increasingly globalised world of...
This book comprises of papers from the annual conference of the European International Business Academy, which was held in Oslo in December 2005 with ...
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cena:
794,35 |
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Regional Economic Integration
ISBN: 9780762312962 / Angielski / Twarda / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Is the world globalized as so many pundits claim? The facts say otherwise. Consumption, for example, has a strong domestic bias. Distance and borders are two important reasons for this bias and are a powerful deterrent to globalization. Also, multinational corporations ???the organizations that best symbolize the concept of globalization???do not have a global reach, but rather focus their activities within an area surrounding the home market. These facts suggest that regionalization and not globalization is the appropriate characterization of today??'s economic environment....
Is the world globalized as so many pundits claim? The facts say otherwise. Consumption, for example, has a strong domestic bias. Distance and borders ...
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cena:
768,73 |
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Transitions in Latin America and in Poland and Syria
ISBN: 9780762313839 / Angielski / Twarda / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The research is founded on analyzing society in a manner consistent with classical Marxism. International in scope, the annual volumes deal primarily with economic and political issues and the unity between them. Both theoretical and empirical works are included. While published papers must be appropriate for developing class analysis of society, they need not be explicitly Marxist. The 24th volume in the series focuses on Latin America. This book series is available electronically at website.
The research is founded on analyzing society in a manner consistent with classical Marxism. International in scope, the annual volumes deal primarily ...
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cena:
794,35 |
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Chinese Business History: Interpretative Trends and Priorities for the Future
ISBN: 9780765603463 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This study focuses on how Chinese business organization, practice, and success have been interpreted in the historical literature and identifies the major issue in this subfield of modern Chinese history.
This study focuses on how Chinese business organization, practice, and success have been interpreted in the historical literature and identifies the m...
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cena:
244,84 |
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International Management: Insights from Fiction and Practice: Insights from Fiction and Practice
ISBN: 9780765609700 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Exploring topics covered in international management courses, this book pairs business articles and fictional short stories to provide practical guidelines and concrete examples and convey cultural subtleties and shades of meaning.
Exploring topics covered in international management courses, this book pairs business articles and fictional short stories to provide practical guide...
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cena:
254,64 |
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International Management: Insights from Fiction and Practice: Insights from Fiction and Practice
ISBN: 9780765609717 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Exploring topics covered in international management courses, this book pairs business articles and fictional short stories to provide practical guidelines and concrete examples and convey cultural subtleties and shades of meaning.
Exploring topics covered in international management courses, this book pairs business articles and fictional short stories to provide practical guide...
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cena:
112,60 |
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Managing in the Global Economy
ISBN: 9780765615510 / Angielski / Miękka / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This definitive text will bring a new level of professionalism to courses in International Management. Truly global in focus, it is a comprehensive primer on the challenges and prospects of international management, with a particular emphasis on developing global managers who are skilled in economics, strategy, and general management. In addition, the authors help readers develop an in-depth understanding of the role of cultural differences in managerial effectiveness. The text is divided into three parts: the emerging global economy; culture, organization, and strategy; and managing global...
This definitive text will bring a new level of professionalism to courses in International Management. Truly global in focus, it is a comprehensive pr...
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cena:
303,61 |
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Global Business Citizenship: A Transformative Framework for Ethics and Sustainable Capitalism: A Transformative Framework for Ethics and Sustainable C
ISBN: 9780765616265 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This practical and engaging book provides a coherent approach to global business responsibility and ethics based on the latest research, theory, and practice. The authors incorporate numerous interesting and current real world examples to support the argument that corporations need to - and can - identify and implement processes that foster ethical conduct, ensure basic human rights, protect the natural environment, and enhance social justice wherever businesses operate around the globe. "Global Business Citizenship" combines elements of political theory, stakeholder relationships, business...
This practical and engaging book provides a coherent approach to global business responsibility and ethics based on the latest research, theory, and p...
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cena:
930,57 |
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Global Business Citizenship: A Transformative Framework for Ethics and Sustainable Capitalism: A Transformative Framework for Ethics and Sustainable C
ISBN: 9780765616272 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This practical and engaging book provides a coherent approach to global business responsibility and ethics based on the latest research, theory, and practice. The authors incorporate numerous interesting and current real world examples to support the argument that corporations need to - and can - identify and implement processes that foster ethical conduct, ensure basic human rights, protect the natural environment, and enhance social justice wherever businesses operate around the globe. "Global Business Citizenship" combines elements of political theory, stakeholder relationships, business...
This practical and engaging book provides a coherent approach to global business responsibility and ethics based on the latest research, theory, and p...
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cena:
274,23 |
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China and the Developing World: Beijing's Strategy for the Twenty-First Century
ISBN: 9780765617125 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. China's relationship with the developing world is a fundamental part of its larger foreign policy strategy. Sweeping changes both within and outside of China and the transformation of geopolitics since the end of the cold war have prompted Beijing to reevaluate its strategies and objectives in regard to emerging nations.Featuring contributions by recognized experts, this is the first full-length treatment of China's relationship with the developing world in nearly two decades. Section one provides a general overview and framework of analysis for this important aspect of Chinese policy. The... China's relationship with the developing world is a fundamental part of its larger foreign policy strategy. Sweeping changes both within and outsid... |
cena:
906,08 |
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