This book comprises of papers from the annual conference of the European International Business Academy, which was held in Oslo in December 2005 with the theme Landscapes and Mindscapes in a Globalizing World. The theme is an acknowledgement of the multifaceted attributes of today's international business. Few international business scholars would deny that both aspects are important and that the field must necessarily encompass both, but because our scholarship seldom treats them in tandem we are left with partial and isolated insights. To understand an increasingly globalised world of...