Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology
ISBN: 9780071770750 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. TURN EVERY BUSINESS CONNECTION INTO A PAYING CLIENT With a Foreword by Michael Port, bestselling author of Book Yourself Solid Clients, Clients, and More Clients arms you with powerful tools from the field of psychology for building every business connection into the kind of relationship that leads to referrals, joint ventures, and sustainable business growth. "In this book--chock full of ideas at the intersection of marketing and psychology--Larina Kase shows you how to master the art of building relationships that drive new... TURN EVERY BUSINESS CONNECTION INTO A PAYING CLIENT With a Foreword by Michael Port, bestselling author of Book Yourself Solid<... |
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cena:
86,31 zł |
Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals Into High-Value Clients
ISBN: 9780071791663 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. More Introductions More Appointments More Clients
You face four hurdles to gaining new clients: finding enough of the right prospects, getting their attention, making the sale, and multiplying your clients through referrals. While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales--showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients. ...More Introductions More Appointments More Clients
You face four hurdles to gaining new clients: finding enough of the right prospects, getting t... |
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cena:
81,99 zł |
The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition
ISBN: 9780071808316 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. THE REVOLUTION WILL BE GAMIFIED
MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS--OR BE LEFT BEHIND Gamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty. With The Gamification Revolution you'll... THE REVOLUTION WILL BE GAMIFIED
MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS--OR BE LEFT BEHIND Gamification: It's the hott... |
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cena:
129,47 zł |
Customer Experience: Future Trends and Insights
ISBN: 9780230247819 / Angielski / Twarda / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends ...
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cena:
195,42 zł |
The Superpromoter: The Power of Enthusiasm
ISBN: 9780230285095 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.
With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers sh...
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cena:
195,42 zł |
Data Mining Techniques in Crm: Inside Customer Segmentation
ISBN: 9780470743973 / Angielski / Twarda / 372 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to ...
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cena:
366,01 zł |
New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development
ISBN: 9780814431771 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Selected by HubSpot as one of the Top 20 Sales Books of All Time No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You'll learn how to: - Identify a strategic, finite, workable list of genuine prospects - Draft a compelling,...
Selected by HubSpot as one of the Top 20 Sales Books of All Time No matter how much repeat business you get from loyal customers, the...
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cena:
99,21 zł |
Brand Advocates: Turning Enthusiastic Customers Into a Powerful Marketing Force
ISBN: 9781118336038 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Praise for Brand Advocates -Ignite your Advocates Fuggetta shows you how.- -Creating and amplifying authentic Advocates should be front and center on every marketer's agenda. This book is a blueprint for how to turn genuine Advocates into a powerful marketing force.- -Advocacy is the ultimate goal for every brand. And Rob Fuggetta has given us the ultimate guidebook to brand advocacy. Simple, clear,... Praise for Brand Advocates -Ignite your Advocates Fuggetta shows you how.- |
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cena:
102,29 zł |
United Breaks Guitars: The Power of One Voice in the Age of Social Media
ISBN: 9781401937942 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Songwriter Dave Carroll wasn't the first person abused by an airline's customer service. But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down. United Airlines had broken Dave's guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool--songwriting--and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after its launching, the first million people had watched "United Breaks...
Songwriter Dave Carroll wasn't the first person abused by an airline's customer service. But he was the first to show how one person, armed with creat...
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cena:
69,01 zł |
Crm Fundamentals
ISBN: 9781430235903 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully--including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time.
Written by senior CRM consultants, CRM... CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship manag...
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cena:
175,88 zł |
Gemba Walks for Service Excellence: The Step-By-Step Guide for Identifying Service Delighters [With CDROM]
ISBN: 9781439886748 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. Your customers have become increasingly sophisticated and more connected than ever broadcasting real-time feedback to a cloud of followers who are watching your every move. As savvy customers continue to demand more for less, organizations that choose to rest on their laurels will quickly see their market share evaporate. Gemba Walks for Service Excellence: The Step-by-Step Guide for Identifying Service Delighters guides readers on a journey towards organizational effectiveness that supports a culture of service excellence. It provides a fresh perspective on...Your customers have become increasingly sophisticated and more connected than ever broadcasting real-time feedback to a cloud of followers who are ... |
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cena:
189,28 zł |
How to Win Campaigns: Communications for Change
ISBN: 9781849711142 / Angielski / Miękka / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values...
How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicat...
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cena:
168,82 zł |
Excellence in Managing Worldwide Customer Relationships
ISBN: 9781482226195 / Angielski / Twarda / 364 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Every company is recognizing the critical importance of protecting its customer base by raising the bar of its customer service prowess. This book will first look at the obstacles in customer service management and provide a 10-step process for developing a best-practices approach that offers the best opportunity for excellence, world class initiatives, and high client satisfaction and retention levels. In addition, the book will focus on how technology can be used in customer service relationships that will enhance customers' loyalty. As companies grow internationally, the book will also... Every company is recognizing the critical importance of protecting its customer base by raising the bar of its customer service prowess. This book ... |
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cena:
424,67 zł |
Protecting Main Street: Measuring the Customer Experience in Financial Services for Business and Public Policy
ISBN: 9781138864160 / Angielski / Miękka / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Unlike other books which focus solely on the business or profit aspects of measuring the customer experience, this book focuses on the benefits to the consumer as well as the company or financial institution. The book describes how business and government can undertake market research to determine whether the credit and investment markets are functioning properly and providing consumers with adequate information to make sound and safe credit and investment decisions. A discussion of different market research methods abilities to uncover problems in the credit and investment markets is...
Unlike other books which focus solely on the business or profit aspects of measuring the customer experience, this book focuses on the benefits to the...
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cena:
230,22 zł |
The Customer-Driven Organization: Employing the Kano Model
ISBN: 9781482217100 / Angielski / Miękka / 116 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Does your organization provide customer satisfaction or does it inspire customer loyalty? Which is more important? See how lessons learned from the service sector were applied to manufacturing and other diverse settings, including the nonprofit sector and even on one's own home front. Exploring the Kano Model, The Customer-Driven Organization: Employing the Kano Model explains why just meeting customer needs is no longer enough for today's organizations. It explains how to identify true customers-both internal and external. Readers will learn how to directly apply Kano...Does your organization provide customer satisfaction or does it inspire customer loyalty? Which is more important? See how lessons learned from the... |
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cena:
179,05 zł |
Managing Online Reputation: How to Protect Your Company on Social Media
ISBN: 9781137382290 / Angielski / Miękka / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online ...
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cena:
117,23 zł |
Service Mining: Framework and Application
ISBN: 9781606495742 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The shifting focus of service from the 1980s to 2000s has proved that IT not only lowers the cost of service but creates avenues to enhance and increase revenue through service. The new type of service, e-service, is mobile, flexible, interactive, and interchangeable. While service science provides an avenue for future service researches, the specific research areas from the IT perspective still need to be elaborated. This book introduces a novel concept--service mining--to address several research areas from technology, model, management, and application perspectives. Service mining is... The shifting focus of service from the 1980s to 2000s has proved that IT not only lowers the cost of service but creates avenues to enhance and inc... |
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cena:
94,90 zł |
Unmasking Financial Psychopaths: Inside the Minds of Investors in the Twenty-First Century
ISBN: 9781137370754 / Angielski / Twarda / 199 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As financial markets expand globally in response to economic and technological developments of the twenty-first century, our understanding and expectations of the people involved in these markets also change. Unmasking Financial Psychopaths suggests that an increasing number of financiers labeled "financial psychopaths" are not truly psychopathic, but instead are by-products of a rapidly changing personal and professional environment. Advances have been made in identifying psychopaths outside of situations accompanied by physical violence, yet it is still difficult to differentiate...
As financial markets expand globally in response to economic and technological developments of the twenty-first century, our understanding and expecta...
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cena:
195,42 zł |
Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
ISBN: 9781466658806 / Angielski / Twarda / 668 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior--
This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their rel...
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cena:
2094,96 zł |
The Out-Of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities. by Kevin Williams and Michael Mascioni
ISBN: 9781472426956 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. Kevin Williams and Michael Mascioni's The Out-of-Home Immersive Entertainment Frontier provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them. The authors interviewed nearly 70 leading executives from many...
Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive techno...
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cena:
184,17 zł |