Kategoria BISAC: Business & Economics >> Consumer Behavior - General

Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. Social media, mobile internet, smartphones, mobile apps, virtual fashion and digital retailing are merging with traditional consumption. As a result, we see this whole sphere is itself supported by the new market of digital devices. These "market devices" are significant in that they are not only consumed but are also increasingly used by consumers to consume.

This volume will explore...

In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualizing the Reich as a product campaign. This is the first book to use marketing scholarship to study the Third Reich, to apply marketing concepts and categories and explain how the Nazis actually organised and implemented them. Such a radical, in-depth analysis will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.

This book illuminates how, in Nazi Germany,...

Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers' actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.

In this engaging book, Gordon Foxall extends and elaborates his theory of consumer action, based on the philosophical strategy of Intentional Behaviorism. In doing so, he introduces the concept of contingency-representation to explore the ways in which...

"Many talk about value and value based pricing but very few have been successful implementing this. This book takes a very pragmatic and concrete view on how to go about this in reality and what the real issues are. This has become mandatory reading for all my sales team."
Jurgen Van Hoenacker - Executive Director - Sales, Marketing & Wealth Structuring - Lombard International Assurance S.A.

"The Seven Challenges of Value is filled with lessons that will help you and your company improve performance... this handbook will be a wonderful tool for you...