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Radical Human Centricity: Fulfilling the Promises of Innovation Research
ISBN: 9781839985713 / Angielski / Twarda / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
412,44 |
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A Theory of Subjective Wellbeing
ISBN: 9780197635261 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
349,66 |
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Audience Development and Cultural Policy
ISBN: 9783030629724 / Angielski / Miękka / 262 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
402,53 |
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Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives
ISBN: 9781799891499 / Angielski / Miękka / 348 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Gastronomic tourism has made remarkable progress within the past decade in both academia and within its own sector. However, many industries have suffered from the COVID-19 pandemic, and food tourism businesses had to take unique precautions for the health and safety of global consumers. Despite the economic turbulence of the COVID-19 pandemic, there are many strategies available for the restaurant industry to thrive. Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives presents the most recent research surrounding food and gastronomy in relation...
Gastronomic tourism has made remarkable progress within the past decade in both academia and within its own sector. However, many industries have suff...
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cena:
948,15 |
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Instant Appeal
ISBN: 9781400232628 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
77,03 |
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The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture
ISBN: 9783030628833 / Angielski / Miękka / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
322,01 |
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Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland
ISBN: 9781032269009 / Angielski / Twarda / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
636,71 |
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The Human Experience: How to make life better for your customers and create a more successful organization
ISBN: 9781399401739 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
103,11 |
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Cereal-Based Foodstuffs: The Backbone of Mediterranean Cuisine
ISBN: 9783030692308 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. Cereal-Based Foodstuffs: The Backbone of the Mediterranean provides an overview of cereal-based products in the Mediterranean region, illustrating the spectrum of products from past to present and their various processing methods. The text explores new and understudied market trends in cereal-based products, such as cereal-pulse blends, pulse pastas, and flat breads. Chapters cover products originating in North Africa, such as bulgur and couscous, which are consumed worldwide but underrepresented in the scientific literature. Contributing authors also offer a legislative... Cereal-Based Foodstuffs: The Backbone of the Mediterranean provides an overview of cereal-based products in the Mediterranean region, i... |
cena:
684,33 |
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The Inner Building Blocks: A Novel to Apply Lean-Agile and Design Thinking for Digital Transformation
ISBN: 9781637422199 / Angielski / Miękka / 150 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Agile is the ability to quickly and naturally adapt to respond to changes. Most companies are inherently fragile and not agile – when they are hit by new developments, shifting consumer behavior or fast-moving competition, they struggle and even cease to exist! Inner Building Blocks is a novel about Neil Frost, a Director of Digital Transformation and Agile Centre of Excellence at Walkers Mart. The company is already grappling with a failing transformation and on the verge of bankruptcy when COVID-19 strikes! Sid, the Coach instils constructive discomfort through a... Agile is the ability to quickly and naturally adapt to respond to changes. Most companies are inherently fragile and not agile – when they ar... |
cena:
104,00 |
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Advances in National Brand and Private Label Marketing: Eighth International Conference, 2021
ISBN: 9783030769376 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in... This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label ... |
cena:
603,81 |
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Critical Perspectives on Diversity, Equity, and Inclusion in Marketing
ISBN: 9781668435915 / Angielski / Miękka / 376 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as "less privileged" or "low-income consumers" are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates all forms of limitations that prevent full inclusion in marketplace opportunities. Critical Perspectives on Diversity, Equity, and inclusion in Marketing focuses on exploring diversity, equity, and inclusion in...
Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenc...
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cena:
948,15 |
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Critical Perspectives on Diversity, Equity, and Inclusion in Marketing
ISBN: 9781668435908 / Angielski / Twarda / 376 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as "less privileged" or "low-income consumers" are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates all forms of limitations that prevent full inclusion in marketplace opportunities. Critical Perspectives on Diversity, Equity, and inclusion in Marketing focuses on exploring diversity, equity, and inclusion in...
Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenc...
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cena:
1230,03 |
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The Age of Clean Label Foods
ISBN: 9783030966973 / Angielski / Twarda / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In recent years, "clean label" has become a trendy term in the food industry, spurring innovations in food product development. While the concept of "clean label" is relatively new, without any legal definition, it has a high market appearance and industrial relevance. Consumer demands are leading food and beverage manufacturers toward removing synthetic additives (e.g., emulsifiers) and incorporating natural ingredients. Indeed, many big food companies have committed to eliminating artificial food additives from their products altogether. However, the substitution of chemical preservatives...
In recent years, "clean label" has become a trendy term in the food industry, spurring innovations in food product development. While the concept of "...
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cena:
724,58 |
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Der Moderne Kunde - Das Phantom: Kunden Auf Der Flucht: Wie Der Vertrieb Auf Ein Radikal Neues Kaufverhalten Reagieren Muss
ISBN: 9783658363574 / Niemiecki / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dieses Buch zeigt, wie Unternehmen ihre Vertriebsstrategien und -prozesse an die veränderten Kundenerwartungen in Zeiten von Digitalisierung und Volatilität anpassen können – und müssen. Wie kann der Vertrieb den modernen Kunden, ein nicht greifbares PHANTOM im digitalen Raum, ansprechen, gewinnen und an ein Unternehmen binden? Die digitale Welt ist durch Schnelligkeit, Bequemlichkeit und Nutzenorientierung geprägt. Menschen werden mit Informationen überflutet und glauben, aufgrund ihres vermeintlichen Wissens autonom und unabhängig zu sein. Als Kunden entziehen sie sich auf... Dieses Buch zeigt, wie Unternehmen ihre Vertriebsstrategien und -prozesse an die veränderten Kundenerwartungen in Zeiten von Digitalisierung und V... |
cena:
225,72 |
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Sounds of the Pandemic: Accounts, Experiences, Perspectives in Times of COVID-19
ISBN: 9781032060231 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
221,63 |
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Ordnung Im Chaos - Kybernetik Der Markenführung
ISBN: 9783662651919 / Niemiecki / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. Die Kybernetik ist eine Wissenschaft, um Informationen zu verstehen und systematisch zu nutzen. Als Thema der Kybernetik wird die Marke gerade in Zeiten der Beschleunigung und der unendlichen, globalen Warenmärkte zunehmend wichtiger. Denn Bestand hat nur, wer vermag, sein Muster im Zeitalter der Veränderung zu bewahren und immer wieder an die Erfordernisse der Zeit anzupassen. Dabei helfen weder Kundendaten noch kreative Ideen, sondern eine fundierte Kenntnis der strukturellen Funktionsweise aller Lebewesen – organischer und sozialer. Durch die Zusammenführung von Markensoziologie und...
Die Kybernetik ist eine Wissenschaft, um Informationen zu verstehen und systematisch zu nutzen. Als Thema der Kybernetik wird die Marke gerade in Zeit...
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cena:
56,40 |
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Cases on Social Justice in China and Perspectives on Chinese Brands
ISBN: 9781668449561 / Miękka / 335 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
845,65 |
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Product Innovation Management: Intelligence, Discovery, Development
ISBN: 9783030750138 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management. The book discusses the demanding challenges of product innovation and offers practitioners... This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods... |
cena:
229,43 |
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Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 Ams Virtual Annual Conference and World Marketing Congress
ISBN: 9783030953454 / Angielski / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the...
For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of ma...
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cena:
885,61 |
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