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China's Evolving Consumers
ISBN: 9789888422906 / Angielski / Miękka / 164 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The rise of China's consumers is the opportunity of the century for many global brands. The past few years have seen an endless stream of books and articles on the fast growth of middle class wealth in China, most projecting booming sales in the coming decades. But these assessments usually fail to answer a deeper question about these consumers: Who are they? This book offers an answer to that question. In fact, eight answers. Written by experienced marketing professionals and academics, China's Evolving Consumers looks into the lives of eight different types of consumers who are...
The rise of China's consumers is the opportunity of the century for many global brands. The past few years have seen an endless stream of books and ar...
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cena:
70,14 |
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How Applying Robots To Improve Consumer Behavior
ISBN: 9798887720999 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
70,14 |
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Learning Consumer Behavior And
ISBN: 9798890020420 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
70,14 |
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Invisible Triggers: 37 Psychological Biases that Drive Consumer Choice and Brand Growth
ISBN: 9781919349800 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
70,30 |
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The Real Toy Story: Inside the Ruthless Battle for America's Youngest
ISBN: 9781451646139 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is in the business of delighting and fascinating our children. Toys are one of the most emotive subjects in the world. We all remember our own toys; we care desperately about those we choose for our kids, knowing these objects help shape children's lives. They are also a constantly newsworthy item: every Christmas, which toys are hot -- and the scramble by parents to grab them before the...
The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for pr...
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cena:
70,46 |
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
ISBN: 9780743497107 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Cool isn't just a state of mind, a celebrity fad, or an American obsession--it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor? In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative...
Cool isn't just a state of mind, a celebrity fad, or an American obsession--it's a business. In boardrooms across America, product managers are examin...
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cena:
70,46 |
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The Age of Customer Equity: Data-Driven Strategies to Build a Sustainable Company
ISBN: 9781737518105 / Angielski / Miękka / 198 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
70,46 |
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How We Eat: The Brave New World of Food and Drink
ISBN: 9781982127114 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
70,46 |
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The Versatile Leader: The Confidence to Excel in Every Situation
ISBN: 9781955884518 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
70,46 |
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Enriched Marketing: Empower Your Brand With The Perfect Client
ISBN: 9781739282912 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
70,46 |
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Call of the Mall: The Geography of Shopping by the Author of Why We Buy
ISBN: 9780743235921 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The author of the international bestseller Why We Buy--praised by The New York Times as "a book that gives this underrated skill the respect it deserves"--now takes us to the mall, a place every American has experienced and has an opinion about. Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall--America's gift to personal consumption, its most powerful...
The author of the international bestseller Why We Buy--praised by The New York Times as "a book that gives this underrated skill the res...
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cena:
70,50 |
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Disadvantaged Populations And Technology In Music
ISBN: 9781492728627 / Angielski / Miękka / 136 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
70,94 |
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Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole
ISBN: 9780393330892 / Angielski / Miękka / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to manufacture goods but needs. To explain how and why this has come about, Barber brings together extensive empirical research with an original theoretical framework for understanding our contemporary predicament. He asserts that in place of the Protestant ethic once associated with capitalism--encouraging... A powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing gl... |
cena:
71,07 |
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Customers Know You Suck: Actionable CX Strategies to Better Understand, Attract, and Retain Customers
ISBN: 9780974696010 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
73,82 |
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O Capitalismo do Cliente: O que Importa é a experiência do Consumidor
ISBN: 9781983131493 / Portugalski / Miękka / 428 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
73,98 |
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Why Customers Choose: How to Use Psychology to Build Brand Positioning That Converts
ISBN: 9781919349831 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
74,21 |
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Gen X: The X Factor for Growth
ISBN: 9781966333081 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
74,35 |
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Social Media Marketing 2019: How Great Marketers Stand Out from The Crowd, Reach Millions of People, and Grow Their Business with Facebook, Twitter, YouTube, and Instagram - and How You Can, Too
ISBN: 9781951429256 / Angielski / Miękka / 146 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
74,37 |
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Conspicuous: How Modern Luxury Redefined Craft, Clout, and Culture
ISBN: 9781966193241 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
74,37 |
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Wanting: The Power of Mimetic Desire in Everyday Life
ISBN: 9781250266644 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
74,41 |
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