Kategoria BISAC: Business & Economics >> Consumer Behavior - General

Far removed from the markets they're meant to serve, insensitive to market needs, inflexible in how they do business, America's oliuopolistic corporations are terrorizing consumers. The result is that the American market system does not work as it should, and indeed, performs far below its potential. Samli argues that the system should not be treated as though it were sacrosanct. Indeed, it must be made to do more than it is doing to encourage competition and create consumer value--things it neglects, says Samli, because of a mistaken notion that laissez-fairism is working well, and that...

In the context of rising consumerism and globalization, books on consumption are numerous. These tend to be firmly rooted in particular disciplines, however--sociology, anthropology, business or cultural studies--and as a result often present a limited view. Charged with the mission of unraveling what consumption means and how it operates, the world's leading experts were flown to a private location in Sweden to "battle it out." This pioneering book represents the outcome. Ranging from the "little black dress" to children's computer games, Elusive Consumption challenges our very...

In the context of rising consumerism and globalization, books on consumption are numerous. These tend to be firmly rooted in particular disciplines, however--sociology, anthropology, business or cultural studies--and as a result often present a limited view. Charged with the mission of unraveling what consumption means and how it operates, the world's leading experts were flown to a private location in Sweden to "battle it out." This pioneering book represents the outcome. Ranging from the "little black dress" to children's computer games, Elusive Consumption challenges our very...

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a...

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers' health, welfare and financial resources, reduces people's privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers' misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the...

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers' health, welfare and financial resources, reduces people's privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers' misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the...

The phenomenon of consumption has increasingly drawn attention from economists. While the 'sole purpose of production is consumption', as Adam Smith has claimed, economists have up to recently generally ignored the topic.

This book brings together a range of different perspectives on the topic of consumption that will finally shed the necessary light on a largely neglected theme, such as

• Why is the consumption of symbolic goods different than that of goods that are not constitutive of individuals' identity?
• How does the consumption of symbolic goods affect...