» książki » Business & Economics - Consumer Behavior - General
 |
Call of the Mall: The Geography of Shopping by the Author of Why We Buy
ISBN: 9780743235921 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The author of the international bestseller Why We Buy--praised by The New York Times as "a book that gives this underrated skill the respect it deserves"--now takes us to the mall, a place every American has experienced and has an opinion about. Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall--America's gift to personal consumption, its most powerful...
The author of the international bestseller Why We Buy--praised by The New York Times as "a book that gives this underrated skill the res...
|
cena:
69,55 zł |
 |
Living it up
ISBN: 9780743245067 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Luxury isn't just for the rich, says James B. Twitchell. Today you don't need a six-figure income to wear pashmina, drink a limited-edition coffee at Starbucks, or drive a Mercedes home to collapse on the couch in front of a flat-screen plasma TV. In Living It Up, sharp-eyed consumer anthropologist Twitchell takes a witty and insightful look at luxury -- what it is, who defines it, and why we can't seem to get enough of it.
In recent years, says Twitchell, luxury spending has grown much faster than overall spending -- and it continues to grow despite the economic... Luxury isn't just for the rich, says James B. Twitchell. Today you don't need a six-figure income to wear pashmina, drink a limited-edition co...
|
cena:
86,90 zł |
 |
On Becoming a Consumer: The Development of Consumer Behavior Patterns in Childhood
ISBN: 9780750683357 / Angielski / Twarda / 428 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is intended as an easy-to-read theoretical discussion of the development of consumer behavior patterns from age zero to one-hundred months-the time period during which people become bona fide consumers according to the author's consumer behavior research. Virtually all research among children as consumers is based on socialization theory rather than developmental theories. Thus, the focus is always on children's consumer behavior and the agents from which they learn it. Thus, they are considered as ongoing consumers. This book on the other hand, looks at how children develop as...
This book is intended as an easy-to-read theoretical discussion of the development of consumer behavior patterns from age zero to one-hundred months-t...
|
cena:
328,62 zł |
 |
Economic Geographies: Circuits, Flows and Spaces
ISBN: 9780761948933 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 'The social and political power of the verity that there are no such things as economies, only economic geographies demands an analysis of the complex flows and relations implied by it. At last, here is a book - the book - which addresses the questions central to the critical understanding of economies and their formative geographies. This is a highly creative and transformative contribution'
Roger Lee, Professor of Geography, Queen Mary, University of London How do we conceptualise the production and re-production of social life? What are the most... 'The social and political power of the verity that there are no such things as economies, only economic geographies demands an analysis of the complex...
|
cena:
839,93 zł |
 |
Economic Geographies: Circuits, Flows and Spaces
ISBN: 9780761948940 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 'The social and political power of the verity that there are no such things as economies, only economic geographies demands an analysis of the complex flows and relations implied by it. At last, here is a book - the book - which addresses the questions central to the critical understanding of economies and their formative geographies. This is a highly creative and transformative contribution'
Roger Lee, Professor of Geography, Queen Mary, University of London How do we conceptualise the production and re-production of social life? What are the most... 'The social and political power of the verity that there are no such things as economies, only economic geographies demands an analysis of the complex...
|
cena:
323,45 zł |
 |
Consumerism: As a Way of Life
ISBN: 9780761952152 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text provides an introduction to the historical and theoretical foundations of consumption, and an examination of the experience of consumption in the areas of technology, place, fashion, music and sport.
This text provides an introduction to the historical and theoretical foundations of consumption, and an examination of the experience of consumption i...
|
cena:
297,36 zł |
 |
Consumer Choice: Social Welfare and Health Policy
ISBN: 9780765802859 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The United States health care system is unique among those of other developed economies--most significantly because health care is not a legal right in the United States. Instead, it is considered an employee benefit and a privilege, unless one is over age 65 or of low income. The United States is the only developed country without some form of universal health care. Contributors to this volume represent an interdisciplinary group of academics, practitioners, and service delivery providers. The volume begins with a general examination of the politics of health and social welfare in... The United States health care system is unique among those of other developed economies--most significantly because health care is not a legal righ... |
cena:
704,29 zł |
 |
How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
ISBN: 9780789001399 / Angielski / Twarda / 164 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Provides a concise overview of consumer behavior, intertwining marketing theory with ways in which to implement the theory. Chapters address topics such as strategic planning and implications; physical, behavioral, and industrial segmentation; perceptual mapping; marketing communications; and choosing a segmentation technique. Concludes with three
Provides a concise overview of consumer behavior, intertwining marketing theory with ways in which to implement the theory. Chapters address topics su...
|
cena:
704,29 zł |
 |
Household and Family Economics
ISBN: 9780792396543 / Angielski / Twarda / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume is a compilation of essays by prominent economists in the area of household and family economics. The volume attempts to cover some areas in the field and focuses on topics such as income determination and the intergenerational transmission of income generation, the changing role of women in the labor force, fertility, and income tax treatment of the family. Each essay is followed by a discussion of part, or all, of its contents.
This volume is a compilation of essays by prominent economists in the area of household and family economics. The volume attempts to cover some areas ...
|
cena:
586,33 zł |
 |
New Infotainment Technologies in the Home: Demand-Side Perspectives
ISBN: 9780805816266 / Angielski / Twarda / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent...
As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continuall...
|
cena:
704,29 zł |
 |
Contemporary Consumption Rituals: A Research Anthology
ISBN: 9780805847796 / Angielski / Miękka / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals. In this volume, the... Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdis... |
cena:
276,44 zł |
 |
Learning from Winners: How the Arf Ogilvy Award Winners Use Market Research to Create Advertising Success
ISBN: 9780805856538 / Angielski / Twarda / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights, re-define problems or markets, support risk-taking ideas, and illuminate diverse audiences. This book will be an invaluable resource for business executives looking for market strategy, consumer psychologists, teachers, students, and... This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant im... |
cena:
704,29 zł |
 |
Brick & Mortar Shopping in the 21st Century
ISBN: 9780805863642 / Angielski / Miękka / 332 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors? This... This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. ... |
cena:
307,74 zł |
 |
Brick & Mortar Shopping in the 21st Century
ISBN: 9780805863949 / Angielski / Twarda / 332 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors? This... This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. ... |
cena:
704,29 zł |
 |
Consumer Behavior in Asia
ISBN: 9780814781142 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Asia currently accounts for a quarter of the world economy and half of the world's population. Few international companies can afford to ignore a market of such size and importance. Yet despite the centrality of Asia as a market, there exists a remarkable dearth of marketing theory specific to Asia. Cultural differences strongly influence consumer behavior. In the West, an effective brand name will be short, distinctive, memorable, and indicative of the product's functions. In Asia, however, a strong belief in luck and fate means that additional qualities, such as whether the... Asia currently accounts for a quarter of the world economy and half of the world's population. Few international companies can afford to ignore a m... |
cena:
547,93 zł |
 |
Retailisation: The Here, There and Everywhere of Retail
ISBN: 9780851424583 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Investigates the current state of selling, whether this is groceries, politicians, information or motorcars. Unlike any other phenomenon, retailization reflects the complexity and diffusion of information processes and the media in the online market. The authors explore the all-pervasive nature of retail in the physical world, the virtual world and the peripheral spaces in between.
Coverage includes: interviews with Asda, MOMA, the Tate Modern, Wal-Mart, Sony, Habitat, Manchester United and Volkswagen, while Bill Mitchell, Dean of Architecture at MIT, architects Jon... Investigates the current state of selling, whether this is groceries, politicians, information or motorcars. Unlike any other phenomenon, retailizatio...
|
cena:
114,72 zł |
 |
Three Worlds of Labour Economics
ISBN: 9780873324564 / Angielski / Miękka / 392 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. First Published in 1988. Routledge is an imprint of Taylor & Francis, an Informa company. First Published in 1988. Routledge is an imprint of Taylor & Francis, an Informa company. |
cena:
229,49 zł |
 |
Using Surveys to Value Public Goods: The Contingent Valuation Method
ISBN: 9780915707324 / Angielski / Twarda / 484 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Economists and others have long believed that by balancing the costs of such public goods as air quality and wilderness areas against their benefits, informed policy choices can be made. This book argues that the contingent valuation (CV) method offers the most promising approach for determining public willingness to pay for many public goods.
Economists and others have long believed that by balancing the costs of such public goods as air quality and wilderness areas against their benefits, ...
|
cena:
678,21 zł |
 |
Veblen in Plain English: A Complete Introduction to Thorstein Veblen's Economics
ISBN: 9780977356768 / Angielski / Miękka / 172 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This comprehensive introduction to Thorstein Veblen's economics is intended for the student and the non-specialist. A complete interpretation of Veblen's work is presented.
This comprehensive introduction to Thorstein Veblen's economics is intended for the student and the non-specialist. A complete interpretation of Veble...
|
cena:
145,81 zł |
 |
Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior
ISBN: 9781560239031 / Angielski / Miękka / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Most of the world's population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million New Customers : Understanding Gay Men's Consumer Behavior, you'll leave all the dark, homophobic myths behind where they belong--in the closet--and come out into the light. In its colorful and informative chapters, you'll see why gay men are a vital consumer lifeline to today's clothing industries as you tap into revealing psychological characteristics that will benefit any business manager. A scholarly yet personal, poignant study, Twenty Million New Customers is a mixed...
Most of the world's population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million New Customers : Understanding G...
|
cena:
239,93 zł |
Czytaj nas na:
KrainaKsiazek.PL - Księgarnia Internetowa
