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New Consumer Culture in China: The Flower Market and New Everyday Consumption
ISBN: 9781032036359 / Angielski / Miękka / 116 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being.
This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in w...
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cena:
205,65 |
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Omni-personal Luxury: How to Transform your Luxury Business for the Digital Age
ISBN: 9783030857714 / Angielski / Miękka / 178 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers.Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences....
Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While...
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cena:
201,24 |
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Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
ISBN: 9781668458976 / Angielski / Twarda / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as...
Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the cust...
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cena:
1278,56 |
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Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
ISBN: 9781668458983 / Angielski / Miękka / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as...
Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the cust...
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cena:
969,23 |
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Capitalism and the Senses
ISBN: 9781512824209 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
264,47 |
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Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo
ISBN: 9789811666698 / Angielski / Miękka / 283 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, both the static and dynamic mechanism of information-sharing behavior, and regulation measures of crisis information sharing behavior.The important features of the book are reflected in accurate analysis of the...
This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on infl...
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cena:
563,56 |
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Customer Success Management: Helping Business Customers Achieve Their Goals
ISBN: 9783031261770 / Angielski / Twarda / 102 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus the fastest growing business function. It was first implemented in selected service businesses, but currently CSM applications are spreading globally across industries.This book provides a clear understanding of CSM for practitioners based on comprehensibly prepared knowledge from practical and scientific resources. The book can be used as a practical guide to learn about CSM process and the roles, necessary capabilities, and expectations toward...
End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus t...
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cena:
442,79 |
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cena:
80,88 |
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The Expert Guide to Retail Pricing: An Analytics-Based Approach to Maximise Margins
ISBN: 9781032465326 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing.
Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technolog...
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cena:
176,27 |
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The Expert Guide to Retail Pricing: An Analytics-Based Approach to Maximise Margins
ISBN: 9781032465333 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing.
Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technolog...
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cena:
759,15 |
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Retail Space Analytics
ISBN: 9783031270574 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This edited volume presents state-of-the-art research that can leverage large-scale sensory data collected in grocery/retail stores where a single customer visit may generate nearly 10,000 data points. For decades, retail shelf space optimization has been confined to the analysis of product allocation decisions over a limited number of shelves, often taken in isolation. Such models incorporated interesting concepts relating to space and cross-space elasticity in the design of planograms. Although useful, these models have not addressed the bigger picture of planning store shelf space in a...
This edited volume presents state-of-the-art research that can leverage large-scale sensory data collected in grocery/retail stores where a single cus...
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cena:
684,33 |
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Global Observations on the Interplay Between Service Quality and Customer Delight
ISBN: 9781668458532 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A number of models have been developed to determine the factors leading to satisfaction; however, within the past few years, scholars have proved that satisfaction is not sufficient to leave a strong mark in the minds of the customers. Service quality and customer delight have been the buzzwords in the business world in recent times as scholars have proven that customer delight is the key to customer retention. Global Observations on the Interplay Between Service Quality and...
Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A number of models have been devel...
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cena:
1505,41 |
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This Is Personal: The Art of Delivering the Right Email at the Right Time
ISBN: 9781637742006 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
125,76 |
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A Poet's Legacy On a Razor's Edge
ISBN: 9798215605790 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
86,28 |
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The Business of Joy
ISBN: 9781956914832 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
77,03 |
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Marketing Analytics Practitioner\'s Guide, the - Volume 2: Product, Advertising, Packaging, Biometrics, Price and Promotion
ISBN: 9789811274480 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly...
As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a t...
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cena:
269,38 |
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Causes and Symptoms of Socio-Cultural Polarization: Role of Information and Communication Technologies
ISBN: 9789811652707 / Angielski / Miękka / 307 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explores cultural polarization resultant decline in social cohesion in society and how information and communication technologies exacerbate the cultural polarization through phenomenon such as “echo chambers” of information that damage the quality of online discourse. This book examines the nature of the information that is shared. Further this book identifies how the quality of online discourse and polarization induced through it leads to offline harm and negative outcomes in our society.This book discusses how wide-ranging information exchange on digital media can lead to...
This book explores cultural polarization resultant decline in social cohesion in society and how information and communication technologies exacerbat...
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cena:
684,33 |
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The Hospitality Mentality: Create Raving Fans Through Your Guest Experience
ISBN: 9781636981765 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. When every member of staff embraces why guests visit and considers the alternative options they had, you unlock a powerful mindset: The Hospitality Mentality. Guest experience expert Josh Liebman’s The Hospitality Mentality is a framework that leverages a company’s greatest asset—its people—and enables all staff members, especially those on the front line, with tools to enhance the guest experience in powerful ways, creating a strong desire to return and share their experience with others. Business leaders will gain inspiration to take their service standard to the next level,...
When every member of staff embraces why guests visit and considers the alternative options they had, you unlock a powerful mindset: The Hospitality Me...
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cena:
70,41 |
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The Rise of Blockchain Applications in Customer Experience
ISBN: 9781668476499 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key...
Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have be...
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cena:
1281,29 |
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The Rise of Blockchain Applications in Customer Experience
ISBN: 9781668476505 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key...
Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have be...
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cena:
973,78 |
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