» książki » Business & Economics - Consumer Behavior - General
topmenu
 |
Applying Metalytics to Measure Customer Experience in the Metaverse
ISBN: 9781668461341 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1072,34 |
 |
Applying Metalytics to Measure Customer Experience in the Metaverse
ISBN: 9781668461334 / Angielski / Twarda / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1407,45 |
 |
#Share: Building Social Media Word of Mouth
ISBN: 9781637424148 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
134,83 |
 |
Applying Mind Genomics to Social Sciences
ISBN: 9781799884101 / Angielski / Miękka / 315 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Mind genomics is the next level of apprehension of human behavior. It seeks to comprehend what drives consumers and people in general in their day-to-day decision making. It reaches out where surveys and focus groups are inadequate tools to help us better understand how people feel and how they will behave in a particular situation. While allowing for a more encapsulating method that works well with big data, mind genomics offers a more nuanced view of the complex societal and political reality.
Applying Mind Genomics to Social Sciences presents an overview of mind... Mind genomics is the next level of apprehension of human behavior. It seeks to comprehend what drives consumers and people in general in their day-to-...
|
cena:
845,50 |
 |
Nature and Dynamics of Social Influence: Interpersonal and Organizational Contexts
ISBN: 9789811945977 / Angielski / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book presents the various ways in which persuasion can be used to make people behave in certain ways without coercion, intimidation, or brute force. It explores the intricacies of social influence processes like self-presentation, impression management, ingratiation, persuasion, manipulative social behavior, and compliance in socio-cultural contexts. Social influence constitutes one of the key themes in the field of social psychology. Contributions in the book highlight social influence behavior and its importance in human social life. The book deepens the reader's understanding of social...
The book presents the various ways in which persuasion can be used to make people behave in certain ways without coercion, intimidation, or brute forc...
|
cena:
402,53 |
 |
The Trade Me Project: How a Bobby Pin Became a House
ISBN: 9780744076714 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
125,76 |
 |
Customer Experience Analytics: How Customers Can Better Guide Your Web and App Design Decisions
ISBN: 9781032370774 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
685,68 |
 |
Customer Experience Analytics: How Customers Can Better Guide Your Web and App Design Decisions
ISBN: 9781032370767 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
171,37 |
 |
Material Matters: Developing Business for a Circular Economy
ISBN: 9781032193274 / Angielski / Miękka / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
137,09 |
 |
Material Matters: Developing Business for a Circular Economy
ISBN: 9781032193267 / Angielski / Twarda / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
661,20 |
 |
Citizens: Why the Key to Fixing Everything is All of Us
ISBN: 9781912454884 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
65,37 |
 |
Social Media Monetization: Platforms, Strategic Models and Critical Success Factors
ISBN: 9783031145742 / Angielski / Twarda / 243 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media...
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional mar...
|
cena:
201,24 |
 |
Ethics and Biopower in Neuromarketing: A Framework for an Ethical Approach to Marketing
ISBN: 9783031185489 / Angielski / Twarda / 167 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using neuroscientific methods. The use of neuroscience, particularly in commercial and marketing contexts, has been fraught with controversy and ethical concerns. Technological advances have enhanced the ability to not only analyze but also predict (or even control) human behavior.Using the work of Foucault on biopower,...
This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consum...
|
cena:
181,11 |
 |
The Modern Customer – the PHANTOM: Customers on the Run: How Sales must Respond to Radically New Buying Behavior
ISBN: 9783658391959 / Angielski / Twarda / 259 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility. How can sales address, win and retain the modern customer, an intangible PHANTOM in the digital space?The digital world is characterized by eagerness, ease and enthusiasm. Nowadays, people have unlimited and instant access to manifold information and thus they believe to be knowledgeable, autonomous and independent. As customers, they actively elude traditional sales and marketing on their way to a buying...
This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transf...
|
cena:
362,27 |
 |
Hispanic Market Power: America’s Business Growth Engine
ISBN: 9781032392318 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how.
The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies wi...
|
cena:
166,48 |
 |
Hispanic Market Power: America’s Business Growth Engine
ISBN: 9781032392349 / Angielski / Twarda / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how.
The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies wi...
|
cena:
710,17 |
 |
Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit
ISBN: 9781400245673 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. b'Packed with examples and original data, and a five-step model highlighting the new rules of business, this book shows that doing good and making profits are now inextricably linked. By actively linking great brands with higher purposes, companies capture both markets and hearts.'
b'Packed with examples and original data, and a five-step model highlighting the new rules of business, this book shows that doing good and making pro...
|
cena:
77,03 |
 |
Sustainable Food Innovation
ISBN: 9783031123573 / Angielski / Twarda / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text offers a holistic approach to the two topics of the highest interest in the current and future food industry: sustainability and nutrition. The current knowledge is narrow and specific to individual topics focusing on either one nutrient or one discipline. Food is part of a wide circle of disciplines: nutrition, technology, sensory, environmental aspects, psychology, economy, culture and society. In the recent years, the sales of innovative foods such as meatless burgers, allergen-free products and personalized nutrition have skyrocketed.Sustainable Food Innovationpresents the big...
This text offers a holistic approach to the two topics of the highest interest in the current and future food industry: sustainability and nutrition. ...
|
cena:
644,07 |
 |
Beyond Piggly Wiggly: Inventing the American Self-Service Store
ISBN: 9780820364414 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process. During the 1920s and 1930s a minority of enterprising grocers experimented with...
Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-se...
|
cena:
179,40 |
 |
Beyond Piggly Wiggly: Inventing the American Self-Service Store
ISBN: 9780820364421 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process. During the 1920s and 1930s a minority of enterprising grocers experimented with...
Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-se...
|
cena:
658,81 |
Czytaj nas na:
Zobacz: Księgarnia Czeska | Wydawnictwo Książkowe Klimaty | Mapa strony | Lista autorów
KrainaKsiazek.PL - Księgarnia Internetowa
KrainaKsiazek.PL - Księgarnia Internetowa
