Kategoria BISAC: Business & Economics >> Business Ethics

The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the community. This book centers on four areas of public relations conscience in order to examine its role in morality and citizenship:...

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an...

The authors of this important book analyse the pitfalls and risks of doing business in ASEAN countries that are mostly absent in Western markets, covering various strategic, external, operational, and legal-cultural challenges for international companies. Doing Business in ASEAN Emerging Markets crucially addresses how to resolve those barriers. Encompassing issues of governance and leadership standards, the authors present case studies and practical solutions underpinned by academic research. Helping executives learn how to implement high international standards and maintain...

The already vibrant charitable sector in the US is in the midst of a transformation that is altering both the manner in which donations occur and the causes that are supported. Philanthropy in Transition examines the unique role that charitable giving has played in the US, from colonial times to the present. The rising importance of new means of contributing, particularly giving through buying or investing, is considered. These new models of philanthropy have expanded the ways by which ethical consumers or investors can support a cause. Although these innovations represent a revolution in...

The tangible value of increased water efficiency and reuse/recycling and improved social license to operate are moving more companies to adopt water stewardship strategies. This book frames the business value of water stewardship, including brand value, to stakeholders including consumers, customers, investors and employees.

The book shows that until recently the linkage between full business value and water stewardship has been missing from the corporate agenda. This linkage and value creation from a leading water stewardship strategy is increasingly important to socially...

The tangible value of increased water efficiency and reuse/recycling and improved social license to operate are moving more companies to adopt water stewardship strategies. This book frames the business value of water stewardship, including brand value, to stakeholders including consumers, customers, investors and employees.

The book shows that until recently the linkage between full business value and water stewardship has been missing from the corporate agenda. This linkage and value creation from a leading water stewardship strategy is increasingly important to socially...