The Art of Selling Books: A Sales Strategy for Authors
ISBN: 9781951107123 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
51,37 zł |
The Effects of Social Media Advertising in China: Theory, Practices and Implications
ISBN: 9781032316192 / Angielski / 27-05-2024 Książka dostępna od: 27-05-2024 |
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Termin ukazania się książki: 27-05-2024
Książkę można już zamówić z rabatem 5% |
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193,64 zł |
Beyond 9-5: A Young Entrepreneurs Guide to Residual Income
ISBN: 9781763531925 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
128,48 zł |
The Road to Hell: How purposeful business leads to bad marketing and a worse world And how human creativity is the way out
ISBN: 9781789634488 / Angielski / 13-05-2024 Książka dostępna od: 13-05-2024 |
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Termin ukazania się książki: 13-05-2024
Książkę można już zamówić z rabatem 5% |
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90,93 zł |
100 Millionen Dollar Angebote: Wie man so gute Angebote macht, dass sich die Leute dumm fühlen, wenn sie Nein sagen
ISBN: 9781963349139 / Niemiecki Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
112,23 zł |
100 Millionen Dollar Leads: Wie Sie Fremde dazu bringen, Ihre Sachen kaufen zu wollen
ISBN: 9781963349160 / Niemiecki Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
112,23 zł |
The Fall of Advertising and the Rise of PR
ISBN: 9780060081997 / Angielski / Miękka / 295 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides... Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands ar... |
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64,22 zł |
The One Minute Sales Person: The Quickest Way to Sell People on Yourself, Your Services, Products, or Ideas--At Work and in Life
ISBN: 9780060514921 / Angielski / Twarda / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Everyone is a salesperson Over four million people have reaped the lifetime benefits of The One Minute Manager, Spencer Johnson's phenomenal bestseller. Now Dr. Johnson reveals the unique secrets of salesmanship that can make you a success in all aspects of your life and work. Sell yourself... and you can sell anything. Behind every sale is a person. With Spencer Johnson's extraordinary One Minute methods, you can profit immeasurably by helping others to get what they want. This clear, easy and invaluable guide is the tool you need for personal well-being and...Everyone is a salesperson Over four million people have reaped the lifetime benefits of The One Minute Manager, Spencer ... |
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cena:
89,92 zł |
Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales
ISBN: 9780070525580 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don'ts, self-tests, checklists, and other useful tools, this guide offers insight on every aspect of face-to-face selling, from the initial introduction through the needs identification and the negotiation of terms and price to the successful close, with prime emphasis on the six critical skills necessary to the dialogue-driven sales call: presence, rapport...
In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use custome...
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cena:
137,09 zł |
Beating the Deal Killers: Overcoming Murphy's Law (and Other Sales Nightmares)
ISBN: 9780071385510 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Strategies for overcoming clock-watching clients, spilled coffee, and other sales nightmares--and closing the sale Selling is tough, and what can go wrong often will. Successful salespeople know they must prepare themselves for every potential deal-killer. Beating the Deal-Killers provides situation-specific advice for anticipating problems, handling them deftly, and returning everyone's attention to the matter at hand--completing the sale. More than just a valuable troubleshooting guide, however, this book by award-winning sales executive Stephen Giglio gives... Strategies for overcoming clock-watching clients, spilled coffee, and other sales nightmares--and closing the sale Selling is tough, ... |
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cena:
94,25 zł |
The Fundamentals of Business-To-Business Sales & Marketing
ISBN: 9780071408790 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands. B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise mo... |
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cena:
184,21 zł |
Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive
ISBN: 9780071462167 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The inside scoop on innovations and relationships that are revolutionizing the industry
From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. "Advertising Age" editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer. PRAISE FOR "MADISON & VINE" "A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment... The inside scoop on innovations and relationships that are revolutionizing the industry
From the sharp decline in CD sales to the fragmentation of n... |
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cena:
94,25 zł |
The Discourse of Classified Advertising: Exploring the Nature of Linguistic Simplicity
ISBN: 9780195100327 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similarities in their structure by the fact that they use the same mechanisms of simplification. Bruthiaux tests this idea by looking at the structure of classified ads in American English, using a body of 800 ads from four categories: automobile sales, apartments for rent, help wanted, and personal ads. Bruthiaux's thesis is that strict, uniform constraints on space should result in uniformly simple texts, no matter which category they are in, and...
Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similariti...
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cena:
706,50 zł |
Response: The Complete Guide to Profitable Direct Marketing
ISBN: 9780195158694 / Angielski / Twarda / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable.
Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line.... Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is ...
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cena:
119,73 zł |
The Making of a Name: The Inside Story of the Brands We Buy
ISBN: 9780195168723 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph.
In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming,... How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference ...
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cena:
131,81 zł |
The Expressive Organization - Linking Identity, Reputation and the Corporate Brand
ISBN: 9780198297789 / Angielski / Twarda / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "This book challenges current beliefs about organizational identity, reputation, and branding. It is written by leading business academics from both sides of the Atlantic drawn from the fields of strategy, organization theory, marketing, accounting, and communication. These authors propose answers to important questions troubling many contemporary organizations: How do organizations discover their identities? How do they use their identities to create strong reputations? How are identity and reputation linked to the corporate brand? How does corporate branding contribute to the creation of...
"This book challenges current beliefs about organizational identity, reputation, and branding. It is written by leading business academics from both s...
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cena:
286,38 zł |
Creating Corporate Reputations : Identity, Image and Performance
ISBN: 9780199241637 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation. Drawing on more than fifteen years of research, executive seminars, and consulting experience, Dowling emphasizes the roles that customer value and organizational culture play in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change.
Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies bec...
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cena:
252,58 zł |
Video Game Marketing: A Student Textbook
ISBN: 9781138812260 / Angielski / Twarda / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers," being a game developer isn t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them.
Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how... The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set... |
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cena:
790,07 zł |
The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
ISBN: 9780226260129 / Angielski / Miękka / 322 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined--and even anticipated --by such unlikely allies as the advertising industry and the men's clothing business. " Thomas Frank is] perhaps the most provocative young cultural critic of the moment."--Gerald Marzorati, New York Times Book Review "An indispensable...
While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook A...
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cena:
77,81 zł |
Sunk Costs and Market Structure: Price Competition, Advertising, and the Evolution of Concentration
ISBN: 9780262693585 / Angielski / Miękka / 592 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Sunk Costs and Market Structure bridges the gap between the new generation of game theoretic models that has dominated the industrial organization literature over the past ten years and the traditional empirical agenda of the subject as embodied in the structure-conduct-performance paradigm developed by Joe S. Bain and his successors.The new theoretical literature has engendered pessimism in recent years because many results turn out to depend on detailed features of the market that are difficult to measure. This has led many observers to argue that the new literature offers little basis... Sunk Costs and Market Structure bridges the gap between the new generation of game theoretic models that has dominated the industrial organization ... |
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cena:
366,16 zł |