David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands--with stops in marketing models, market research, advertising management, emotional advertising, and business strategy--and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan....
David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fa...
David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands--with stops in marketing models, market research, advertising management, emotional advertising, and business strategy--and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan....
David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fa...
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.
"Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that...
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled...
Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. Aaker on Branding is a go-to source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that...
Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culle...
Ein kompakter Uberblick uber die nutzlichsten Konzepte und Methoden fur die Entwicklung starker Marken, die sich im Wettbewerb erfolgreich differenzieren.
Die 20 Grundsatze basieren auf dem weltweit aktuellsten Wissensstand uber Marken, ihre Etablierung und Weiterentwicklung. Sie zeigen die verschiedenen Moglichkeiten auf, die Manager bei der Gestaltung von Marken haben, und wie Sie damit direkten Einfluss auf Unternehmensstrategie und -erfolg nehmen konnen.
Die deutsche Ausgabe ist mehr als eine Ubersetzung. Die Autoren veranschaulichen anhand von Fallbeispielen...
Ein kompakter Uberblick uber die nutzlichsten Konzepte und Methoden fur die Entwicklung starker Marken, die sich im Wettbewerb erfolgreich differen...
Aaker shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories to energize readers, gain visibility, persuade audiences, and inspire action.
Aaker shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature st...
